stefan melesko - branschens strukturomvandling, nycketalsdagarna 2014
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Årsprenumerationspris 1960–2011, fasta priser i 2011 års prisnivå (kronor, medelvärde)
Storstad Landsort Fådagars-press Dagspress totalt
exkl Storstad morgon (3–7 dagar) (1–2 dagar) kvällspress kväll1
1960 738 514 168 458 671 1972 1 038 846 225 701 1 110
1981 1 281 1 097 253 817 1 361 1990 1 378 1 200 292 1 026 2 539 2000 2 223 1 670 469 1 284 4 565 2005 2 382 1 894 557 1 575 5 275 2008 2 537 1 876 539 1 433 5 879 2010 2 689 1 984 601 1 585 7 372 2011 2 662 1 999 591 1 699 7 750
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Antal utgåvor per vecka Sju Sex Fem Fyra Tre Två Ett Totalt
1980 14 64 9 6 18 8 44 163 1985 14 68 10 8 16 6 49 171 1990 13 67 9 6 13 7 49 164 1991 13 67 10 6 13 7 49 166 1992 13 67 9 6 13 7 47 162 1993 13 66 10 5 13 7 50 164 1994 13 66 10 5 13 7 51 165 1995 13 67 9 5 13 6 50 163 1996 15 67 9 3 13 6 51 164 1997 17 63 10 4 13 6 47 160 1998 17 63 10 4 13 6 51 164 1999 1 17 62 9 5 13 6 50 162 2000 1 15 61 8 4 15 6 52 161 2001 2 14 59 7 4 14 6 50 154 2002 2 13 59 6 4 14 6 49 151 2003 2 13 58 6 4 14 6 51 152 2004 2 13 60 7 4 15 6 48 153 2005 2 14 59 4 4 16 7 50 154 2006 2 14 57 4 4 15 8 49 151 2007 2 14 57 4 4 15 10 51 155 2008 2 14 56 4 4 15 9 53 155 2009 2 14 56 4 4 14 10 58 160 2010 2 14 56 4 4 14 10 59 161 2011 2, 3 14 56 4 3 15 10 61 163 2012 2, 4 14 53 4 3 15 10 63 162
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Dagspressupplaga på vardagar 1980–2011 (upplaga i tusental)
Storstad Storstad Landsortspress Fådagarspress Dagspress
morgon kväll (3–7 dagars) (1–2 dagars) totalt
1980 1 160 1 168 2 258 309 4 895
1985 1 232 1 096 2 222 286 4 836
1990 1 271 1 125 2 211 275 4 916
1991 1 264 1 100 2 227 251 4 832
1992 1 250 1 118 2 194 271 4 833
1993 1 221 1 007 2 144 306 4 678
1994 1 224 953 2 115 322 4 614
1995 1 203 913 2 087 293 4 496
1996 1 166 886 1 971 274 4 297
1997 1 160 869 1 979 228 4 236
1998 1 160 823 1 964 231 4 178
1999 1 162 787 1 928 247 4 123
2000 1 135 768 1 959 246 4 109
2001 1 121 735 1 969 243 4 067
2002 1 095 758 1 960 243 4 056
2003 1 089 777 1 942 239 4 048
2004 1 149 786 1 873 224 4 031
2005 1 149 768 1 846 235 3 998
2006 1 128 743 1 816 239 3 926
2007 1 103 692 1 812 234 3 840
2008 1 074 657 1 741 237 3 709
2009 1 030 625 1 700 256 3 610
2010 991 582 1 636 253 3 462
2011 1 959 249 1 588 259 3 056
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Upplaga/utgåva i 1000-tal
Typ 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2 2010 2 2011 2 2012
Dagliga gratistidningar1 383 378 381 598 643 763 877 976 970 728 742 761 738
Veckoutgivna gratistidningar1 1 614 1 192 1 284 1 178 1 242 1 603 1 829 2 403 2 076 3 011 3 482 3 366 3 412
Övriga gratistidningar1 65 – – – – – – – – – 20 87 87
Veckoutgivna annonsblad 460 418 402 291 444 282 329 157 129 – 12 – –
Övriga annonsblad 422 460 701 799 674 395 416 182 99 85 123 90 90
Summa 2 944 2 448 2 767 2 866 3 003 3 043 3 451 3 718 3 273 3 825 4 378 4 305 4 328
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MittMedia Stampen Liberala T Mediabolaget Gota Omsättn 1420000 5235000 1381000 603000 1218000 Goodwill 509000 3282000 1590000 645000 258000 EK 774000 1952000 1465000 360000 908000 GW/EK 0,657622739 1,681352459 1,085324232 1,791666667 0,284140969
Nuvärde 1143744 1805408 941344 591744 532864
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