stefanie palomino - f**ck the change | mobile convention london
TRANSCRIPT
F**ck the change
Stefanie Palomino, London 2016
Fluid is the new normal
ReCreate Butterflies
Stefanie in numbers
4.000.000Investment
38 YearsDrea
15 Awards
>1.000.000AD spend
>2.000.000Downloads
9 Apps Stefanie in numbers
- Cold Facts about my live. will be the starting point of the most personal mobile speach I ever gaveNormaly I talk about - The future, Mobile Marketing, Retention, how to rapidly prototype and how to hack your way of thinking but today I will talk about my failures, my deepest learnings and the way of thinking that fundamentally changed my life and work..thats all in 25 min.
I love mobile
Really passioned about mobilenever was so fancy about the web - and this bad designed world of buttons and dashboards mobile was always for me the beauty of design to focus your mind of the essential
aka-aki 2006
We invented a beautiful mobile platform called aka-aki - we had this dream of creating a digital layer over reality where people can connect instantly with people nearby in the end we made a gay guys meet up in the park to make sex we basically invented a pre grinder instead of finding people nearby who also like Goadar moviesor wants to play a round of table food ball :)
Lift Loft 2010
Actually we didnt wanted to be a dating service and so we also invented a mobile location based social game completely made out of paper
Gabi 2013
In 2013 I invented a application that should be your new Social media Assistant to filter Facebook and all the other social networks to present you only the most important and relevant information
the red lab
Mobile, Social, Locationbased, Gamification, Decreasing Noise, Strategist, Mentor - Inventor - Helping others to come up with new App ideas - Market them und create a lasting digital strategy
Female Leadership Trainings
Mobile, Social, Locationbased, Gamification, Decreasing Noise, Strategist, Inventor
Tai Chi Teacher
- reducing the noise - guilty work a holic to master the daemons I was helping to invent Meditation changed my life - live long lerner. - Tai Chi thought me more about people and myself than all my years in my carrier in technology push me as a person ..to reconnect to myself - helping others to connect can drive you to lose the true connection to yourself In Tai Chi the goal is to come into the perfect flow fluid go through the hole form - never to be quicker or slower to be 100% connected to yourself. also a marshal art so you can ad to your list Stefanie is dangerous yes it is a marshal art forget all the chinese People in the park that is only facade
I really love change
By the wind of change - some people build walls some people build wind mills
Everything will change. Everything will be digital. Everything will be mobile!
Costs
Data Traffic
Commerce
Design
Health
Messenger
Social
Markets
Wearables
Video
Transpor-tation
Tools
Finance
Fotos
3D
Big Data
Games
Mobile Trends and Transformation Ericsson AI
2000
100 staff1m user$10m raised
Today
10 staff10m user$10m raised
YO
1 staff1m user$0 raised Fundamental change: cost
less people - bigger user base Instagram
Big growth
55%of mobile data traffic will come from video in 2020
9,5 Billionmobile subscriptionsby the end of 20208 Xgrowth in smartphonestraffic between 2014and 2020
Mobile Trends and Transformation Ericsson AI
more subscriotions more traffic more video
Total mobile video traffic2015-2020
440Exa Bytes
Total mobile video traffic2009-201425 ExaBytes We have seen nothing yetMobile Trends and Transformation Ericsson AI
3 ExaBytes is equivalent to one billion downloads of the movie Toy Story.mobile video traffic is growing.. like crazy
More and more apps
Amount of Apps are increasing
We are surrounded by noise
that is creating anxiety in our kids and ourself - the instant society where the technology avangarde is already discussing since years about how to reduce the noise and to focus again of what matters most. instead of checking Kim Kardashians bugs on instagram.
Source: Ericsson analysis based on Mobidia data, Decempber 2014 2/3 traffic comes from 5 apps
A view Giants are dominating the market Discovery, Retention and Relevance are the big - Gates you have to pass on the way to your mobile success.
We all want more attention
http://www.ndtv.com/world-news/now-buy-gifts-through-facebook-1211572
Trust and friendship
Assistent called Mhelps to buy gifts and makes restaurant appointmentscompletes tasks and is looking for information (Siri??)August 2015
Be the interface to everything
and even more!
We are creating more noise
it is a imbalance our minds stays the same how much can we handle?technology is evolving minds stay static?
We increase pollution
All lot of new things - it is not about creating more and more new things is more about loving the customers. -t The generation why is born out of this want to get closer again to our nature and love and reconnect to ourselves again..
F** the changepicture by Roberto Nickson
Face the change - maximising growth can not be on the top of our mind anymore growth comes with relevance, truth and authenticity - Nike Story people take digital vacations.. get in touch with themselves anymore Mlove
Change is a paradoxpicture by Julian Bck
We love the new - we hate the change - our brain is through decision making heuristics programmed to trust the known and don't take the risks of change be lazy
We need space to think and growpicture by Jeremy Cai
The challenge is to implement new health rituals that face the change and helps us to grow as human beings and personalites.
Some things don't changepicture by Todd Quackenbush
our passion our purpose is driving us when we reconnect with that our eye are sparkling and we feel refreshed and full of power to pursuit our goals when we
Stay true to yourselfpicture by Julie Macey
and we find the flow we can surf through the waves of transformation and navigate our company and projects through . and even enjoy it.
Fluid is the new normalpicture by Oscar Keys
I think - Fluid is the new normal we are in a constant change that is not a change anymore it is a new phase open the eye and think about what we are doing and saying -
Words without meaning are noisepicture by Mayur Gala
Lean back get a grounded perspective .. stay true to yourself .and think about what is the meaning the values your company stands for
Create products with meaning
Increase more Value for the user fix the problem, help him with his issue, decrease the noise
The product is the most important part of the mobile marketing. My Opinion
What is your purpose?picture by Jordan McQueen
Intention - What you want to do? Intention is a mental state that represents a commitment to carrying out an action or actions in the future. Intention involves mental activities such as planning and forethought.[1]A purpose is a real or an imagined belief that something has a use or a reason for being. Meaning is the value or values which are assigned to that belief.
Your thoughts become words. Your words become actions. Your actions become habits. Your habits become character. Your character becomes your destiny.~ Lao Tzu (maybe)picture by Jordan McQueen
Intention - What you want to do? Intention is a mental state that represents a commitment to carrying out an action or actions in the future. Intention involves mental activities such as planning and forethought.[1]A purpose is a real or an imagined belief that something has a use or a reason for being. Meaning is the value or values which are assigned to that belief.
Find your purpose and focus
Be in love with your userspicture by Anneliese Philips
Meet your users - Listen to your users
ReCreate butterfliespicture by Sean Stratton
think about different picture
On which side are you
Wake up and thinkpicture by Sam Somomon
When we think about the scientists are standing in their labours full of fear that their experiments would not work out they could not research anymore. Every information they gaver brings them to a conclusion a hint for the solution. We need that mindset into corporate mindsets.
Think like a scientistpicture by Nasa
When we think about the scientists are standing in their labours full of fear that their experiments would not work out they could not research anymore. Every information they gaver brings them to a conclusion a hint for the solution. We need that mindset into corporate mindsets.
Get a new perspectivepicture by Annie Spratt
When we think about the scientists are standing in their labours full of fear that their experiments would not work out they could not research anymore. Every information they gaver brings them to a conclusion a hint for the solution. We need that mindset into corporate mindsets.
Develop your hypothesispicture by Patrick Tomasso
When we think about the scientists are standing in their labours full of fear that their experiments would not work out they could not research anymore. Every information they gaver brings them to a conclusion a hint for the solution. We need that mindset into corporate mindsets.
It is never ending! Test, test picture by Nasa
Coordinate your actionspicture by Jean-Frederic Fortier
Surround yourself with experts
Tell your storypicture by Matthew Wiebe
http://bloggerspath.com/wp-content/uploads/2011/11/mobile-tools-applications.jpg
The fluid mindset Think mobile Create meaning Define your purpose Recreate butterflies Love your users Think like a scientistAct like a scientist Tell a story
Thanks!Contact: Instagram//Wechat//Facebook//Skype kuckerina
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