This book contains a series of my work developed while I was attending design school at the University of Oregon. It demonstrates my passion and approach to solving design problems. My work ranges from hand-crafted methods of design to a much more digital and manufactured approach. I aspire to create products that connect the band to the consumer, while maintaining strong stories that illustrate my process along the way.

LOGAN STEINFELDlogan.p.stein@gmail.com

(541) 282.4344

2120 Clement ST.San Francisco, CA

94121

Work Experience:Product Designer/Creative Director, San Francisco, CATheradome Inc.Spring 2011 – CurrentResponsibilities:• Lead product designer, lead graphic designer, approving and overseeing work in China, networking• Developing and creating multiple products• Developing and creating company website• Creating packaging, user manuals and all labeling

Intern, San Francisco, CASmart DesignFall 2010 – Winter 2010Responsibilities:• Industrial Design• Developing products for multiple clients through various stages of the design process

Industrial Design Contractor, Portland, ORGreen Lite MotorsSummer 2010 –Spring 2011Responsibilities:• Developing car exterior • Produced 3-dimensional model

Intern, Portland ORZiba HQWinter 2009 – Spring 2010Responsibilities:• Industrial Design• Developing products for multiple clients through various stages of the design process

Founder/Designer, Eugene, OREthic Grown Clothing Company LLCSummer 2002 - 2010Responsibilities:• Lead designer, networking, hiring, website design, screen-printing

Resumé

Design captivates my inquisitive nature. Great design has served as the foundation for advancing the human experience. I strive to stray from the mundane, the dull, the commonplace; my heart covets the creation of products that exude substance and timeless relevance. I possess the ability to analyze the complex demands and practical restraints of clients in order to realize the product their consumer ultimately desires. To me, great design embraces the philosophy that regardless of a challenge’s complexity, a simple solution should always prevail as the foundation for addressing the development of product design.

• Awarded: 2010 IDSA Student Merit Award for the University of Oregon for work in product design.• Fluent in Windows and Macintosh operating systems. Proficient in Adobe Illustrator, Photoshop, In design, Microsoft Office, Rhinoceros, and rendering packages. Also experienced in woodshop, ceramics, welding, sewing, drawing, screen-printing, and model making.

Education:University of Oregon, Eugene, ORMajor: BFA Product DesignMinor: Business Administration

Clients: LogitechCostco WholesaleP & GTDKHarman KardonSC JohnsonFlip CameraGreen Lite MotorsTheradome Inc.

Outside of Design: I am passionate about listening to music, playing the drum set, running, bike riding, skiing, skateboarding, soccer, frisbee, watching movies and reading.

Profile

“give me the tools I can trust to help me accomplish the things I do”

TEA KETTLEWHITE STAG APPLIANCES

CREATED: SPRING 2010, AT THE UNIVERSITY OF OREGON

MEET MICHAELMichael is a nostalgic, family-oriented man who takes pleasure in seizing the day. His passion for craft and detail are reflected in the objects he surrounds himself with. Honesty and respect are among the qualities Michael seeks out in the friends and objects he keeps close.

006

THE CONSUMER

WORKAlthough retired aviation engineer, Michael has a strong work eth-ic. While working as an engineer Michael was seen as a leader and strong-hold in the business. People often seek his help and advice over their own superiors. His life’s work has helped shape and define how he approaches the everyday problems he faces.

LEARNA retired aviation engineer, Michael is well educated and is always on top of current events. Read-ing the morning paper is a daily ritual. Michael often discusses news and current events with his wife or friends.

PLAYLeisure time is often shared with friends or family, but Mi-chael is satisfied with personal time as well. As a group or solo, Michael enjoys good food and drinks, live mu-sic, and ocean adventures and doesn’t mind breaking a sweat when he is hav-ing fun.

CONNECTMichaels keeps in close contact with those closest to him. Social and generous, Michael and his wife frequently entertain friends for dinner, cock-tails, and engag-ing discussion.

HOME Secure and kept. A museum of life’s memories,Michaels home is full of memorabil-ia. The walls are decorated with family photos and ornaments while his porch has seen some of the most en-gaging conversa-tions he has ever experienced. Michael’s home strongly defines who he is as a person.

007

MICHAEL’S 360

008

WHY TEA?Tea has been in circulation for thou-sands of years, it is the foundation for many traditions and is the most wide-ly consumed beverage in the word. For some tea is the focal point for a high-class social gathering, for others it is just a caffeinated beverage to get them out of the bed in the morning, but for Michael tea consumption means peace of mind and nostalgia.

009

TEA 360

010

THE CONSUMERThe ideation for the tea kettle was built off of two themes (Fluid Motion and Refined Performance) and the 360 experience of Michaels tea habit (seen on the right) . It became ap-parent that to captivate an audience like Michaels this product needed to be graceful in form, contain honest materials, and hero crafted details.

011

FLUID MOTION(soul, sleek, dynamic)

REFINED PERFORMANCE(crafted, timeless, function, geometric)

FLUID MOTION(soul, sleek, dynamic)

REFINED PERFORMANCE(crafted, timeless, function, geometric)

*sketchathon part 2.

016

MODEL MAKINGI created foam prototypes from a few of my concepts. Theses prototypes allowed for me to understand the size and form of the product. I was able to establish where the parting lines needed to go as well as how the handle affects the weight distribution of the product.

The final prototype was 3D printed full size out of ABS .

PRODUCT EVOLUTION

The functionality of this product is defined by precise details. The use of honest materials and the simple manor in which the product is as-sembled and disassembled adds to its crafts-manship.

Based on the analogue style of the consumer, much of the user interactions are designed to involve the physical movement of parts. Each movement is documented by precise incremental etch marks.

To make a product with this many pieces more consistent each component or gesture is related to another, either by being repeated, reflected, scaled or supported by another. pieces.

The product is elegant in form, containing certain references to big band bass instruments. While a much more literal interpretation of instrumental is the brass whistle found on the lid. No more screeching sounds when your water is boiling.

CRAFTED

GEOMETRIC

RELATIONSHIP

INSTRUMENTAL

018

(THE PRODUCT)

THE FAMILYThe Kettle is supported by a set of products including a tray and glassware. The supporting products follow the same gesture as the kettle. The glassware has the same concave registration on the bottom and follow the same curvature as the kettle. The tray is made from Bakelite and the form is derived from the dynamiccurves on the handle.

020

(THE PRODUCT)

021

DETAILSThe details and touch-points are all done in

brass relating to the instrumental nostalgia of the consumer. The precise tick marks reference old cameras and measuring tools. The perforation

on the strainer was designed to spiral downward, giving the impression that it is in motion.

022

EXPERIENCE 360

FILLadd water through the top nozzle. fill to the desired amount.

ADD TEAadd tea to strainer and place into kettle.

DIALrotate top piece to boil mode.

DIALrotate top piece to pour mode.

023

(THE PRODUCT)

SERVESET TIMERset the allo-cated time you need to steep your tea.

BOILclick dial to boil mode and wait for water to heat.

WHISTLEwhen water is boiling you will hear the whistle.

024

THE MATERIALS AND ASSEMBLYThe color finishes and materials were chosen for their ability to withstand heat and manufacturing limitations while relat-ing to the consumer. The pieces are either threaded together, pressure fit or slot into a registration mark. .

(EXPLODED PARTS)

025

026

The handle is a direct reflection of the curvature on the body of the product. The goal is that by creating symmetry makes the product more cohesive to the consumer.

The relationship between the bases contour and the strainer is meant to create that same sym-metry.

The form of the product is meant to be elegant while maintaining a certain amount of masculinity.

The top is created to be as simple as possible. It implements the rule of three found in older boom boxes.

(THE PRODUCT + ACCESSORIES)

027

The base is the platform for the kettle. It is meant to be simple so that the kettle will be show cased; acting as if the kettle were on a pedestal.

The parting line is above the fillet so that the tick-marks are not abstracted by this break.

The mugs are made out of Pyrex and all of the cur-vature is the same as the kettle.

The tray has one registration mark for the kettle to fit into. The form is derived from the handle of the kettle.

“I am interested in growing vegetables but I do not think to because of the lack of space in my condo.”

OUTSIDE THE BOXALL-IN-ONE GARDEN FOR THE URBAN DWELLER

CREATED: FALL 2009, AT THE UNIVERSITY OF OREGON

FARMING TODAY What does the produce industry actually look like and what road does it take to get into our local markets? The truth is we get many of our fruits and vegetables shipped from distant states and countries which can spend as many as seven to fourteen days in transit before they arrive in the supermarket. Most fruit and vegetable varieties sold in supermarkets are chosen for their ability to withstand industrial harvesting equipment and extended travel not taste or nutritional value.

FARMING TODAY What does the produce industry actually look like and what road does it take to get into our local markets? The truth is we get many of our fruits and vegetables shipped from distant states and countries which can spend as many as seven to fourteen days in transit before they arrive in the supermarket. Most fruit and vegetable varieties sold in supermarkets are chosen for their ability to withstand industrial harvesting equipment and extended travel not taste or nutritional value.

“Firstly, I know very little about gardening. I am interested in growing vegetables but I do not think to because of the lack of space in my condo. I don’t know of any products or mate-rials that would make this kind of hobby possible for me.”

Kevin Janssen:Age: 31

Home Owner: Condo

first plastic iterations

origami boxes

evolution of form and materials grow mat testing

original box prototype

036

PROCESS

PROTOTYPINGI went through a series of prototypes and sketches for each element of the Outside The Box series.

037

(THE PRODUCT)

square nose shovel

hand rake

hoe

spade shovel

stainless steel, industrial snaps

perforation on box for water drainage

perforation on mat for roots to grow through

rectangle slit to allow-ing tools to clip onto box

dynamic folds for structural strength

038

DETAILS

recycled craft paper laminated with water-based glue

peat disk with embedded seeds the mat itself can be planted directly in the ground for immediate use.

039

(THE PRODUCT)

040

OUTSIDE THE BOX

041

(THE PRODUCT)

Product Information:Dimension: 18” x 15.5”Material: Polyethylene”

Cost: $35.00Includes: Grow-box, tools, grow-mat

005

USE

GARDENING HAS NEVER BEEN SO CONVENIENT

005

(THE PRODUCT)

“REINVISIONING OUR FUELING EXPERIENCE.”

ELECTRIC VEHICLE CHARGING STATIONREINVISIONING OUR FUELING EXPERIENCE

CREATED: WINTER 2010, AT THE UNIVERSITY OF OREGON

054

CONSUMER

THE PROGRESSIVE BABY BOOMERINSIGHTS:

cautious of new technologiesfinds value and appreciation in the simple things in life

self-empowered

THE PROGRESSIVE BABY BOOMERINSIGHTS:

cautious of new technologiesfinds value and appreciation in the simple things in life

self-empowered

technology: Product needs a cord. There are no size restrictions. It will be placed on a street or in parking lot setting. $8,000 budget.

users: Similarities: Oregonians, educated, appreciation for the out-doors.

field study: Simple parking meter interface no buttons. The gas pump interface is on the pumps larger box-like housing unit. The hand pump supports the box, but it is not the first read on the product.

In Oregon we are not accustomed to pumping our own gas. Filling up our cars is a process that is

completely foreign to us. Therefore, my initial reaction to this project was that in order to create a successful self-service charging

station, the product itself had to be based on current behavior.

052

RESEARCH

RESEARCH-Inspiration-Sticky-notes-Sketches

Users-Eugene-East Portland-West Portland

Field Studies-Parking meter-gas pump-outlet-plug

Introducing an understood behavior with a new technology

053

STRATEGY

054

STRATEGY

055

plug StationVS. the disconnect

transportable

multiples done with ease

used manually

stationary

attendant necessary

unique form

056

STRATEGY

057

DESIGN ELEMENTS

Center offocus:SimplicityEncouragingObvious

OverlappingShapes:Obvious

PreciousAccents:Encouraging

Consistentdimensions:Simplicity

Electric:Obvious

058

+ + + +059

jewel of product

night light & visual cue

rubber band for safety

060

(PRODUCT)

digital interface

LED display

charge percentage

credit card slot

061

EV STATION

062

(PRODUCT)

063

PRODUCT UI

064

(PRODUCT)

VACANT STATIONproduct pulses when ready for use; with the intention of drawing attention to itself

CAR CHARGEDcolor and thickness of pulse change when car has finished charging

ADVERTISINGThe unique, dual interface is an optimum place for advertising.

while the car is charging the LED interface does an abstract job of il-lustrating how far along your charge is

Literal representation of how full you charge in a percentage

station gives a visual synopsis of how efficient the charge is as well as the health of the users vehicle

065

PRODUCT UI

066

(PRODUCT)

067

068

EXPLODED PARTS

touch screen

LED

brushed steel

ABS plastic

woven polyester cord

extruded aluminium

woven polyester cord

extruded aluminium 069

wall mount

pole mount

stand

LOGANSTEINFELD

2010

PD

THANK YOU

LOGANSTEINFELD

2010

PD

THANK YOU