Goals &Objectives

eDMCampaignProcess

Creative&

Content

Go Live

Report &Analytics

Goal setting• What is the purpose• Who are the target audiences• How to make it relevant

Marketing the design• Captivating subject line• Relevant content• Consistency• Effective CTA buttons

Checks & Balances

• Pre deployment checklist• Test on different platforms• Approvals from client• Set up time and date

Be a consultant• Report on primary and secondary metrics• Present the leanings & opportunities

Step-by-step guide to Email campaign management

eDMCampaignProcess

Creative&

Content

AudienceSegments

Set Up

Go Live

Styling templates

HTMLcode &

WebCMS

• Responsive email• Create Campaign ID• Link mapping

• Captivating subject line• Relevant content• Consistency• Effective CTA buttons

Link brief• Upload html files and images

to WebCMS• Copy the path url in Email html• Check the link brief

Target group• Demographics, customer

value, life cycle, behavioural,channel preference, personas

• Coordinate with client about data briefs

Locked & Loaded• Attach target group• Tracking code (CID)• Send Test emails

• Pre deployment checklist• Test on different platforms• Approvals from client• Set up time and date