Introduction to Marketing Campaigns

Step By Step Guide ToInbound Marketing Campaigns1Develop Targeted Offer to Generate New Email ContactsAdvertise Offer On Your WebsiteAutomate Follow-up EmailsMarket Offer to Existing ContactsAttract Leads Through BloggingUse Social Media To PromoteMeasure Every Element with AnalyticsDo Marketing LikeOfferLP + CTALNEmailBlogSocial Analyze

Develop Targeted Offer to Generate New Email Contacts

Or

Work with Your Consultant to Develop A Great Offer

?2Targeted Offers Generate Leads, Prospects & Customers.Landing Page & Call To Actions Promote the Offer.Automated Emails Guarantee Follow Up with Contacts.Email Blasts Advertises Offer to Existing Contacts.Blog To Attract Visitors & Leads.Use Social Media to Promote Offers and Blog PostsAnalytics Measure, Analyze and Improve Each Campaign Element. OfferLP + CTALNEmailBlogSocial AnalyzeMore TrafficMore LeadsMore CustomersMeasure & AnalyzeMore Traffic, Leads & Customers with Inbound Marketing CampaignsDevelop Targeted Offer to Generate New Email Contacts

Or

Work with Your Consultant to Develop A Great Offer

?4Step By Step Guide ToInbound Marketing CampaignsVisualize an Offer To Give Your Leads, Prospects Or CustomersOffer

This is what a Landing Page Looks like. 6Understand The Lead Conversion Path

Create a Landing Page To Advertise Offer

LPThis is what a Landing Page Looks like. 8Create a Call To Action That Links to Landing PageCTA

LNCreate Lead Nurturing Email Workflows That Follow Up with Leads

Create an Email Marketing Offer to Existing Contacts

EmailBlogPublish a Series of Blog Articles On the Topic of The Offer

Promote Landing Page and Blog Articles on Social Media

SocialAnalyzeHubSpot Guide To Internet Marketing Analysis & Measurement

Measure Each Campaign ElementLanding PagesConversion Rate =Total Submissions = New Leads = Customers =

Call to Action ButtonsViews to Clicks Rate = Clicks to Submissions Rate = Views to Submissions Rate =

Lead Nurturing EmailsOpens = Open Rate = Click Through Rate = Reconversions = Customers = Email BlastsOpens = Open Rate = Click Through Rate = Reconversions =Customers =

Blog PostsPage Views = Inbound Links = Leads =Customers =

Social Media PostsClicks = Shares / Retweets = Leads = Customers =

AnalyzeHubSpot Guide to Internet Marketing Inbound Marketing Campaign

CampaignResourcesTutorials and How to GuidesTargeted Offers Generate Leads, Prospects & Customers.Landing Page & Call To Actions Promote the Offer.Automated Emails Guarantee Follow Up with Contacts.Email Blasts Advertises Offer to Existing Contacts.Blog Articles Attract Organic and Social Media Traffic.Social Media Scheduling Promotes Offer and Blog Articles.Analytics Measure, Analyze and Improve Each Campaign Element. OfferLP + CTALNEmailBlogSocial AnalyzeMore TrafficMore LeadsMore CustomersMeasure & Analyze

Maximize Your HubSpot Subscription with Inbound Marketing CampaignsResources for Creating Offers

Tutorials:TUTORIAL: How to create an offer that generates leads

eBooks:Guide to Killer Content Creation

Articles:25 Clever Ways to Grow Your Email Marketing ListHow to Create Marketing Offers That Don't Fall Flat

Worksheets:13 Ways To Create New Offers

Templates:Marketing Offer Templates

Download GuideResources for Landing Pages

Tutorials:TUTORIAL: How To Create Landing Pages On HubSpot

eBooks:An Introductory Guide to Landing PagesHow To Optimize Landing Pages

Articles:Why Landing Pages Are an Indispensable Part of Marketing 7 Point Checklist for Powerful Landing Page Copy5 Foolproof Ways to Prevent Landing Page Abandonment9 Must-Haves For the Perfect Landing PageHow Long Should Your Landing Page Forms Be?

Download GuideResources for Call To Actions

Tutorials:TUTORIAL: How to create a Call to Action (CTA)

eBooks:An Introduction To Effective Calls-To-Action

Articles:13 Sloppy Mistakes You're Making With Your Calls-to-ActionHow to Master the Design of Compelling Calls-to-ActionHow to Write Call-to-Action Copy That Gets Visitors Clicking12 Critical Elements Every Homepage Must Have [Infographic]4 Types of Calls-to-Action You Need for Marketing Success

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Resources for Lead Nurturing Workflows

Tutorials:TUTORIAL: How to set up workflows to create lead nurturing campaignsTUTORIAL: How To Turn Leads Into Customers

eBooks:How To Use Lead Nurturing For Smarter Marketing

Articles:6 Lead Nurturing Emails Every Business Should Send 5 Steps for Creating Successful Lead Nurturing Campaigns How to Tailor Lead Nurturing Content to Suit Individual Personas8 Ways to Integrate Social Media Into Your Lead Nurturing Campaigns

Download GuideWhat communications could you automate to leads?22Resources for Email Marketing

Tutorials:TUTORIAL: How to create and send an email in HubSpotTUTORIAL: How to segment your contacts to create email lists

eBooks:Optimizing Email Marketing For ConversionsHow to Execute & Measure Successful Email Marketing

Articles:The 9 Must-Have Components of Compelling Email Copy7 Expert Email Marketing Tips You're Probably Missing Out OnWhy List Segmentation Matters in Email Marketing9 Examples of Beautiful Email Marketing10 Simply Awesome Examples of Email MarketingHow to Improve Your Email Marketing With an Integrated ApproachDownload Guide

What communications could you automate to leads?23Resources for Blogging

Tutorials:TUTORIAL: How to use the Blog tool to create new content

eBooks:Introduction to Business BloggingEasy Fixes To Business Blogging Mistakes

Articles:Read The Latest Articles from HubSpot Blog12 Business Blogging Shortcuts for Time-Crunched MarketersHow to Write Stellar How-To Posts for Your Business Blog9 Ways to Increase Visibility for Your Best Blog ContentTop 10 Qualities of High-Quality List Posts20 Simple Ways to Boost Blog Subscribers10 Amazing Blogs About Blogging to Start Reading Now9 Questions To Ask Before Hiring a Freelance BloggerHow To Hire to A Rockstar To Manage Your Blog

Worksheet:The Blogging WorksheetDownload Guide

24Resources for Social Media

Tutorials:TUTORIAL: How to set up your social media tools & link your social media accounts to HubSpotTUTORIAL: How to use the social media publishing tool to promote your content

eBooks:10 Step Guide To Social Link BuildingHow to Enhance Your Internet Presence with Social Media

Articles:30 Brilliant Social Media Marketing Tips From 201126 Social Media Marketing Hidden Treasures You Never Knew ExistedHow to Cultivate a Company-Wide Social Media CultureWhy You Need Social Media, Even if Your Customers Don'tDownload Guide

25Resources for Analytics & Measurement

Tutorials:TUTORIAL: How to measure your site trafficTUTORIAL: How to track your leadsTUTORIAL: How to track your customers

eBooks:An Introduction to Inbound Marketing AnalyticsHow to Unlock The ROI Of Your Marketing With Analytics

Webinar:The Science of Analytics Webinar

Worksheet:Monthly Marketing Report

Free Tool:Marketing Grader

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Article:10 Amazing Blogging Insights Your Analytics Can Tell You 26Develop Targeted Offer to Generate New Email ContactsAdvertise Offer On Your WebsiteAutomate Follow-up EmailsMarket Offer to Existing ContactsAttract Leads Through BloggingUse Social Media To PromoteMeasure Every Element with Analytics

How To UseOfferLP + CTALNEmailBlogSocial AnalyzePrint This Slide And Hang Above Your Desk!27