step by-step guide to new hire training of retail associates

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Page 1: Step by-step guide to new hire training of retail associates

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e In

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The 10 Step Guide toNew Hire Training of Retail Associates

copy M

indT

ickl

e In

c 2

013

Share This Document

Why should you read further

This guide has been put together after we helped implement the new hire training programs of few of worldrsquos leading retailers

It provides an actionable plan for creating an effective new hire training program for retail associates

If you already have an existing new hire training program in place this is an opportunity to compare it with our recommended plan

2

copy M

indT

ickl

e In

c 2

013

Share This Document

Foreword Benefits of an effective new hire training program

Chapter 1 Alignment with business goals Step 1 The company brandStep 2 Vision mission and values Step 3 Roles and Responsibilities

Chapter 2 Basics of Sales amp Customer ServiceStep 4 Product knowledgeStep 5 Customer profileStep 6 Customer service and selling techniques

Chapter 3 Store operations and processesStep 7 Loss prevention Step 8 Inventory ControlStep 9 SafetyStep 10 Visual Merchandising

3

Outline of the guide

copy M

indT

ickl

e In

c 2

013

Share This Document

Benefits of an effective new hire training program

bull Improve employee performance and reduce churnStudies have shown that retail employees who undergo comprehensive new hire training are up to 50 more productive and twice less likely to churn

bull Increase RevenueDeloitte research[1] demonstrates that conversion rates increased by 9 when customers were assisted by employees who possess a high degree of product knowledge and demonstrate strong interpersonal skills

bull Reduce lossEvery year retail stores in the US lose more than $30B[2] (~2 of revenue) due to theft and administrative errors A significant amount of losses can be prevented through training programs on store operations and loss prevention

4

Align retail associates with business goals

Chapter 1

copy M

indT

ickl

e In

c 2

013

Share This Document

Retail associates are your most important brand ambassadors with customers and with the community Introduce the new Associate to your brand by giving them insight into the personality and ethos of the Brand

bull Share your brand story how you started Why are you here

bull Tell them what does your brand stand for

bull Show them how does your brand look likes

6

Chapter 1

Step 1 The company brand

A good brand foundation allows employees to demonstrate the brand in an inviting relevant and truthful manner every day in their job

copy M

indT

ickl

e In

c 2

013

Share This Document

Share your vision mission and values to align them with your companyrsquos goals

bull Share your vision mission and values bull Show values in action with real life

examplesbull Share companyrsquos culture

7

Chapter 1

Step 2 Vision mission and values

Every new hire should have a sense of what the company is trying to accomplish and how company values work toward fulfilling the company mission

copy M

indT

ickl

e In

c 2

013

Share This Document

According to a Harvard study [3] teams collaborate much better when each employeersquos role is clearly defined Without such clarity team members are likely to waste energy negotiating roles or protecting turf

bull Clearly define the job responsibilitiesbull How can the Associates contributebull Why this particular role is important

for the companyrsquos successbull Dorsquos amp Donrsquots

8

Chapter 1

Step 3 Roles and responsibilities

Provide the Associates with a clear view into what is expected of them in their new role and how what they do is very important for the success of the company

Basics of sales and customer service

Chapter 2

copy M

indT

ickl

e In

c 2

013

Share This Document

Todayrsquos customers are increasingly well informed and they have a much higher expectation from the service they receive in store bull Educate store associates about core

products that you sellbull Inform them about related products

or services you offer that make the initial purchase work better or keep working

bull How can they use technology to serve customers better

10

Chapter 2

Step 4 Product Knowledge

Store associates need to be able to not only match this high level of knowledge but also add to it and provide additional value

copy M

indT

ickl

e In

c 2

013

Share This Document

Associates can provide a complete personalized experience to customers if they have a clear understanding of customer profile This will not only help in creating a great experience for your customers but also ensure repeat purchases

bull Who is your customer bull What are his core needs bull Typical customer ldquojourneyrdquo in your storebull How to Listen connect and engage with

customerbull How to provide exceptional customer service

Chapter 2

Step 5 Describe your customer profile

11

The Sales Associate is the number one position responsible for delivering the brand promise and for ensuring customer satisfaction and it all starts by know the ldquocustomerrdquo and hisher needs

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 2

Step 6 Customer service and sales techniques

The ultimate goal is to equip the store associates with the skills to close the sales while providing a positive customer experience

bull Identify and prioritize customersbull Assess customer needsbull Follow up with customersbull Overcome objections and respond to

questionsbull Close and confirm salesbull Handle sales transactions

12

Itrsquos the little things done well and done all the time by everyone in your organization that mean the difference between constant struggle and the type of success that your retail business deserves

In-store operations and processes

Chapter 3

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 7 Loss prevention

Ensure your entire staff is well trained in inventory loss prevention and shrinkage

bull Understanding what is shrink and how can it be prevented

bull Alerting customers to the sales associatersquos presence

bull Reporting stock shrinkagebull Monitoring floor merchandisebull Properly alerting other sales associates to

suspicious customers

14

Holiday season is by far the most costly time for shrinkage and training on proactive preventative loss prevention measures can go a long way to making it a profitable and successful holiday season

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 8 Inventory Control

Create a training program to educate store associates about the basics and importance of inventory managementbull What is meant by inventory controlbull The importance of maintaining accurate

inventory recordsbull What to do when inventory arrives in

your storebull The importance of inventory control

systems in maintaining customer satisfactionbull How to locate merchandise for the customer

15

Unavailability of merchandise empty shelves leave a negative impression on the customers and they are reluctant to visit the store in near future

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 9 Safety

By giving employees the tools they need you can make safety a priority and ensure the safety of the employees and customers as well as protect your stores from any disasters due to human errorsbull Recognize common safety problems in

retail storesbull How to minimize unsafe conditions for

employees and customersbull How to properly respond to and report

safety concernsbull Procedures for dealing with common

emergencies

16

There is nothing more important than ensuring the safety of your customers and employees

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 10 Visual Merchandising

Visual merchandising is one of the key components that can help to boost up your sales revenue Associates should get a basic training on merchandising which should cover following aspectsbull The importance of having organized and well-

maintained storage areasbull How to effectively arrange merchandisebull How to maintain displays throughout the daybull Why and when to replace displaysbull Recovery get the store ready for next customer

17

Going the extra distance with your displays and merchandising can not only impact immediate sales but can also help you create a unique identity and ambiance that will contribute to building yourself a loyal clientele

copy M

indT

ickl

e In

c 2

013

Share This Document

References

18

1 National Retail Security Survey 2011 by National Retail Federation

2 Changing face of Retail Report by Deloitte

3 Harvard study on collaboration

Thank You

We would love to hear from you feedbackmindticklecom

copy MindTickle Inc 2013 All rights reserved

  • The 10 Step Guide toNew Hire Training of Retail Associates
  • Why should you read further
  • Slide Number 3
  • Benefits of an effective new hire training program
  • Align retail associates with business goals
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Basics of sales and customer service
  • Slide Number 10
  • Chapter 2Step 5 Describe your customer profile
  • Chapter 2Step 6 Customer service and sales techniques
  • In-store operations and processes
  • Chapter 3 Step 7 Loss prevention
  • Chapter 3 Step 8 Inventory Control
  • Chapter 3 Step 9 Safety
  • Chapter 3 Step 10 Visual Merchandising
  • References
  • Thank You
Page 2: Step by-step guide to new hire training of retail associates

copy M

indT

ickl

e In

c 2

013

Share This Document

Why should you read further

This guide has been put together after we helped implement the new hire training programs of few of worldrsquos leading retailers

It provides an actionable plan for creating an effective new hire training program for retail associates

If you already have an existing new hire training program in place this is an opportunity to compare it with our recommended plan

2

copy M

indT

ickl

e In

c 2

013

Share This Document

Foreword Benefits of an effective new hire training program

Chapter 1 Alignment with business goals Step 1 The company brandStep 2 Vision mission and values Step 3 Roles and Responsibilities

Chapter 2 Basics of Sales amp Customer ServiceStep 4 Product knowledgeStep 5 Customer profileStep 6 Customer service and selling techniques

Chapter 3 Store operations and processesStep 7 Loss prevention Step 8 Inventory ControlStep 9 SafetyStep 10 Visual Merchandising

3

Outline of the guide

copy M

indT

ickl

e In

c 2

013

Share This Document

Benefits of an effective new hire training program

bull Improve employee performance and reduce churnStudies have shown that retail employees who undergo comprehensive new hire training are up to 50 more productive and twice less likely to churn

bull Increase RevenueDeloitte research[1] demonstrates that conversion rates increased by 9 when customers were assisted by employees who possess a high degree of product knowledge and demonstrate strong interpersonal skills

bull Reduce lossEvery year retail stores in the US lose more than $30B[2] (~2 of revenue) due to theft and administrative errors A significant amount of losses can be prevented through training programs on store operations and loss prevention

4

Align retail associates with business goals

Chapter 1

copy M

indT

ickl

e In

c 2

013

Share This Document

Retail associates are your most important brand ambassadors with customers and with the community Introduce the new Associate to your brand by giving them insight into the personality and ethos of the Brand

bull Share your brand story how you started Why are you here

bull Tell them what does your brand stand for

bull Show them how does your brand look likes

6

Chapter 1

Step 1 The company brand

A good brand foundation allows employees to demonstrate the brand in an inviting relevant and truthful manner every day in their job

copy M

indT

ickl

e In

c 2

013

Share This Document

Share your vision mission and values to align them with your companyrsquos goals

bull Share your vision mission and values bull Show values in action with real life

examplesbull Share companyrsquos culture

7

Chapter 1

Step 2 Vision mission and values

Every new hire should have a sense of what the company is trying to accomplish and how company values work toward fulfilling the company mission

copy M

indT

ickl

e In

c 2

013

Share This Document

According to a Harvard study [3] teams collaborate much better when each employeersquos role is clearly defined Without such clarity team members are likely to waste energy negotiating roles or protecting turf

bull Clearly define the job responsibilitiesbull How can the Associates contributebull Why this particular role is important

for the companyrsquos successbull Dorsquos amp Donrsquots

8

Chapter 1

Step 3 Roles and responsibilities

Provide the Associates with a clear view into what is expected of them in their new role and how what they do is very important for the success of the company

Basics of sales and customer service

Chapter 2

copy M

indT

ickl

e In

c 2

013

Share This Document

Todayrsquos customers are increasingly well informed and they have a much higher expectation from the service they receive in store bull Educate store associates about core

products that you sellbull Inform them about related products

or services you offer that make the initial purchase work better or keep working

bull How can they use technology to serve customers better

10

Chapter 2

Step 4 Product Knowledge

Store associates need to be able to not only match this high level of knowledge but also add to it and provide additional value

copy M

indT

ickl

e In

c 2

013

Share This Document

Associates can provide a complete personalized experience to customers if they have a clear understanding of customer profile This will not only help in creating a great experience for your customers but also ensure repeat purchases

bull Who is your customer bull What are his core needs bull Typical customer ldquojourneyrdquo in your storebull How to Listen connect and engage with

customerbull How to provide exceptional customer service

Chapter 2

Step 5 Describe your customer profile

11

The Sales Associate is the number one position responsible for delivering the brand promise and for ensuring customer satisfaction and it all starts by know the ldquocustomerrdquo and hisher needs

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 2

Step 6 Customer service and sales techniques

The ultimate goal is to equip the store associates with the skills to close the sales while providing a positive customer experience

bull Identify and prioritize customersbull Assess customer needsbull Follow up with customersbull Overcome objections and respond to

questionsbull Close and confirm salesbull Handle sales transactions

12

Itrsquos the little things done well and done all the time by everyone in your organization that mean the difference between constant struggle and the type of success that your retail business deserves

In-store operations and processes

Chapter 3

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 7 Loss prevention

Ensure your entire staff is well trained in inventory loss prevention and shrinkage

bull Understanding what is shrink and how can it be prevented

bull Alerting customers to the sales associatersquos presence

bull Reporting stock shrinkagebull Monitoring floor merchandisebull Properly alerting other sales associates to

suspicious customers

14

Holiday season is by far the most costly time for shrinkage and training on proactive preventative loss prevention measures can go a long way to making it a profitable and successful holiday season

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 8 Inventory Control

Create a training program to educate store associates about the basics and importance of inventory managementbull What is meant by inventory controlbull The importance of maintaining accurate

inventory recordsbull What to do when inventory arrives in

your storebull The importance of inventory control

systems in maintaining customer satisfactionbull How to locate merchandise for the customer

15

Unavailability of merchandise empty shelves leave a negative impression on the customers and they are reluctant to visit the store in near future

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 9 Safety

By giving employees the tools they need you can make safety a priority and ensure the safety of the employees and customers as well as protect your stores from any disasters due to human errorsbull Recognize common safety problems in

retail storesbull How to minimize unsafe conditions for

employees and customersbull How to properly respond to and report

safety concernsbull Procedures for dealing with common

emergencies

16

There is nothing more important than ensuring the safety of your customers and employees

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 10 Visual Merchandising

Visual merchandising is one of the key components that can help to boost up your sales revenue Associates should get a basic training on merchandising which should cover following aspectsbull The importance of having organized and well-

maintained storage areasbull How to effectively arrange merchandisebull How to maintain displays throughout the daybull Why and when to replace displaysbull Recovery get the store ready for next customer

17

Going the extra distance with your displays and merchandising can not only impact immediate sales but can also help you create a unique identity and ambiance that will contribute to building yourself a loyal clientele

copy M

indT

ickl

e In

c 2

013

Share This Document

References

18

1 National Retail Security Survey 2011 by National Retail Federation

2 Changing face of Retail Report by Deloitte

3 Harvard study on collaboration

Thank You

We would love to hear from you feedbackmindticklecom

copy MindTickle Inc 2013 All rights reserved

  • The 10 Step Guide toNew Hire Training of Retail Associates
  • Why should you read further
  • Slide Number 3
  • Benefits of an effective new hire training program
  • Align retail associates with business goals
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Basics of sales and customer service
  • Slide Number 10
  • Chapter 2Step 5 Describe your customer profile
  • Chapter 2Step 6 Customer service and sales techniques
  • In-store operations and processes
  • Chapter 3 Step 7 Loss prevention
  • Chapter 3 Step 8 Inventory Control
  • Chapter 3 Step 9 Safety
  • Chapter 3 Step 10 Visual Merchandising
  • References
  • Thank You
Page 3: Step by-step guide to new hire training of retail associates

copy M

indT

ickl

e In

c 2

013

Share This Document

Foreword Benefits of an effective new hire training program

Chapter 1 Alignment with business goals Step 1 The company brandStep 2 Vision mission and values Step 3 Roles and Responsibilities

Chapter 2 Basics of Sales amp Customer ServiceStep 4 Product knowledgeStep 5 Customer profileStep 6 Customer service and selling techniques

Chapter 3 Store operations and processesStep 7 Loss prevention Step 8 Inventory ControlStep 9 SafetyStep 10 Visual Merchandising

3

Outline of the guide

copy M

indT

ickl

e In

c 2

013

Share This Document

Benefits of an effective new hire training program

bull Improve employee performance and reduce churnStudies have shown that retail employees who undergo comprehensive new hire training are up to 50 more productive and twice less likely to churn

bull Increase RevenueDeloitte research[1] demonstrates that conversion rates increased by 9 when customers were assisted by employees who possess a high degree of product knowledge and demonstrate strong interpersonal skills

bull Reduce lossEvery year retail stores in the US lose more than $30B[2] (~2 of revenue) due to theft and administrative errors A significant amount of losses can be prevented through training programs on store operations and loss prevention

4

Align retail associates with business goals

Chapter 1

copy M

indT

ickl

e In

c 2

013

Share This Document

Retail associates are your most important brand ambassadors with customers and with the community Introduce the new Associate to your brand by giving them insight into the personality and ethos of the Brand

bull Share your brand story how you started Why are you here

bull Tell them what does your brand stand for

bull Show them how does your brand look likes

6

Chapter 1

Step 1 The company brand

A good brand foundation allows employees to demonstrate the brand in an inviting relevant and truthful manner every day in their job

copy M

indT

ickl

e In

c 2

013

Share This Document

Share your vision mission and values to align them with your companyrsquos goals

bull Share your vision mission and values bull Show values in action with real life

examplesbull Share companyrsquos culture

7

Chapter 1

Step 2 Vision mission and values

Every new hire should have a sense of what the company is trying to accomplish and how company values work toward fulfilling the company mission

copy M

indT

ickl

e In

c 2

013

Share This Document

According to a Harvard study [3] teams collaborate much better when each employeersquos role is clearly defined Without such clarity team members are likely to waste energy negotiating roles or protecting turf

bull Clearly define the job responsibilitiesbull How can the Associates contributebull Why this particular role is important

for the companyrsquos successbull Dorsquos amp Donrsquots

8

Chapter 1

Step 3 Roles and responsibilities

Provide the Associates with a clear view into what is expected of them in their new role and how what they do is very important for the success of the company

Basics of sales and customer service

Chapter 2

copy M

indT

ickl

e In

c 2

013

Share This Document

Todayrsquos customers are increasingly well informed and they have a much higher expectation from the service they receive in store bull Educate store associates about core

products that you sellbull Inform them about related products

or services you offer that make the initial purchase work better or keep working

bull How can they use technology to serve customers better

10

Chapter 2

Step 4 Product Knowledge

Store associates need to be able to not only match this high level of knowledge but also add to it and provide additional value

copy M

indT

ickl

e In

c 2

013

Share This Document

Associates can provide a complete personalized experience to customers if they have a clear understanding of customer profile This will not only help in creating a great experience for your customers but also ensure repeat purchases

bull Who is your customer bull What are his core needs bull Typical customer ldquojourneyrdquo in your storebull How to Listen connect and engage with

customerbull How to provide exceptional customer service

Chapter 2

Step 5 Describe your customer profile

11

The Sales Associate is the number one position responsible for delivering the brand promise and for ensuring customer satisfaction and it all starts by know the ldquocustomerrdquo and hisher needs

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 2

Step 6 Customer service and sales techniques

The ultimate goal is to equip the store associates with the skills to close the sales while providing a positive customer experience

bull Identify and prioritize customersbull Assess customer needsbull Follow up with customersbull Overcome objections and respond to

questionsbull Close and confirm salesbull Handle sales transactions

12

Itrsquos the little things done well and done all the time by everyone in your organization that mean the difference between constant struggle and the type of success that your retail business deserves

In-store operations and processes

Chapter 3

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 7 Loss prevention

Ensure your entire staff is well trained in inventory loss prevention and shrinkage

bull Understanding what is shrink and how can it be prevented

bull Alerting customers to the sales associatersquos presence

bull Reporting stock shrinkagebull Monitoring floor merchandisebull Properly alerting other sales associates to

suspicious customers

14

Holiday season is by far the most costly time for shrinkage and training on proactive preventative loss prevention measures can go a long way to making it a profitable and successful holiday season

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 8 Inventory Control

Create a training program to educate store associates about the basics and importance of inventory managementbull What is meant by inventory controlbull The importance of maintaining accurate

inventory recordsbull What to do when inventory arrives in

your storebull The importance of inventory control

systems in maintaining customer satisfactionbull How to locate merchandise for the customer

15

Unavailability of merchandise empty shelves leave a negative impression on the customers and they are reluctant to visit the store in near future

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 9 Safety

By giving employees the tools they need you can make safety a priority and ensure the safety of the employees and customers as well as protect your stores from any disasters due to human errorsbull Recognize common safety problems in

retail storesbull How to minimize unsafe conditions for

employees and customersbull How to properly respond to and report

safety concernsbull Procedures for dealing with common

emergencies

16

There is nothing more important than ensuring the safety of your customers and employees

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 10 Visual Merchandising

Visual merchandising is one of the key components that can help to boost up your sales revenue Associates should get a basic training on merchandising which should cover following aspectsbull The importance of having organized and well-

maintained storage areasbull How to effectively arrange merchandisebull How to maintain displays throughout the daybull Why and when to replace displaysbull Recovery get the store ready for next customer

17

Going the extra distance with your displays and merchandising can not only impact immediate sales but can also help you create a unique identity and ambiance that will contribute to building yourself a loyal clientele

copy M

indT

ickl

e In

c 2

013

Share This Document

References

18

1 National Retail Security Survey 2011 by National Retail Federation

2 Changing face of Retail Report by Deloitte

3 Harvard study on collaboration

Thank You

We would love to hear from you feedbackmindticklecom

copy MindTickle Inc 2013 All rights reserved

  • The 10 Step Guide toNew Hire Training of Retail Associates
  • Why should you read further
  • Slide Number 3
  • Benefits of an effective new hire training program
  • Align retail associates with business goals
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Basics of sales and customer service
  • Slide Number 10
  • Chapter 2Step 5 Describe your customer profile
  • Chapter 2Step 6 Customer service and sales techniques
  • In-store operations and processes
  • Chapter 3 Step 7 Loss prevention
  • Chapter 3 Step 8 Inventory Control
  • Chapter 3 Step 9 Safety
  • Chapter 3 Step 10 Visual Merchandising
  • References
  • Thank You
Page 4: Step by-step guide to new hire training of retail associates

copy M

indT

ickl

e In

c 2

013

Share This Document

Benefits of an effective new hire training program

bull Improve employee performance and reduce churnStudies have shown that retail employees who undergo comprehensive new hire training are up to 50 more productive and twice less likely to churn

bull Increase RevenueDeloitte research[1] demonstrates that conversion rates increased by 9 when customers were assisted by employees who possess a high degree of product knowledge and demonstrate strong interpersonal skills

bull Reduce lossEvery year retail stores in the US lose more than $30B[2] (~2 of revenue) due to theft and administrative errors A significant amount of losses can be prevented through training programs on store operations and loss prevention

4

Align retail associates with business goals

Chapter 1

copy M

indT

ickl

e In

c 2

013

Share This Document

Retail associates are your most important brand ambassadors with customers and with the community Introduce the new Associate to your brand by giving them insight into the personality and ethos of the Brand

bull Share your brand story how you started Why are you here

bull Tell them what does your brand stand for

bull Show them how does your brand look likes

6

Chapter 1

Step 1 The company brand

A good brand foundation allows employees to demonstrate the brand in an inviting relevant and truthful manner every day in their job

copy M

indT

ickl

e In

c 2

013

Share This Document

Share your vision mission and values to align them with your companyrsquos goals

bull Share your vision mission and values bull Show values in action with real life

examplesbull Share companyrsquos culture

7

Chapter 1

Step 2 Vision mission and values

Every new hire should have a sense of what the company is trying to accomplish and how company values work toward fulfilling the company mission

copy M

indT

ickl

e In

c 2

013

Share This Document

According to a Harvard study [3] teams collaborate much better when each employeersquos role is clearly defined Without such clarity team members are likely to waste energy negotiating roles or protecting turf

bull Clearly define the job responsibilitiesbull How can the Associates contributebull Why this particular role is important

for the companyrsquos successbull Dorsquos amp Donrsquots

8

Chapter 1

Step 3 Roles and responsibilities

Provide the Associates with a clear view into what is expected of them in their new role and how what they do is very important for the success of the company

Basics of sales and customer service

Chapter 2

copy M

indT

ickl

e In

c 2

013

Share This Document

Todayrsquos customers are increasingly well informed and they have a much higher expectation from the service they receive in store bull Educate store associates about core

products that you sellbull Inform them about related products

or services you offer that make the initial purchase work better or keep working

bull How can they use technology to serve customers better

10

Chapter 2

Step 4 Product Knowledge

Store associates need to be able to not only match this high level of knowledge but also add to it and provide additional value

copy M

indT

ickl

e In

c 2

013

Share This Document

Associates can provide a complete personalized experience to customers if they have a clear understanding of customer profile This will not only help in creating a great experience for your customers but also ensure repeat purchases

bull Who is your customer bull What are his core needs bull Typical customer ldquojourneyrdquo in your storebull How to Listen connect and engage with

customerbull How to provide exceptional customer service

Chapter 2

Step 5 Describe your customer profile

11

The Sales Associate is the number one position responsible for delivering the brand promise and for ensuring customer satisfaction and it all starts by know the ldquocustomerrdquo and hisher needs

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 2

Step 6 Customer service and sales techniques

The ultimate goal is to equip the store associates with the skills to close the sales while providing a positive customer experience

bull Identify and prioritize customersbull Assess customer needsbull Follow up with customersbull Overcome objections and respond to

questionsbull Close and confirm salesbull Handle sales transactions

12

Itrsquos the little things done well and done all the time by everyone in your organization that mean the difference between constant struggle and the type of success that your retail business deserves

In-store operations and processes

Chapter 3

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 7 Loss prevention

Ensure your entire staff is well trained in inventory loss prevention and shrinkage

bull Understanding what is shrink and how can it be prevented

bull Alerting customers to the sales associatersquos presence

bull Reporting stock shrinkagebull Monitoring floor merchandisebull Properly alerting other sales associates to

suspicious customers

14

Holiday season is by far the most costly time for shrinkage and training on proactive preventative loss prevention measures can go a long way to making it a profitable and successful holiday season

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 8 Inventory Control

Create a training program to educate store associates about the basics and importance of inventory managementbull What is meant by inventory controlbull The importance of maintaining accurate

inventory recordsbull What to do when inventory arrives in

your storebull The importance of inventory control

systems in maintaining customer satisfactionbull How to locate merchandise for the customer

15

Unavailability of merchandise empty shelves leave a negative impression on the customers and they are reluctant to visit the store in near future

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 9 Safety

By giving employees the tools they need you can make safety a priority and ensure the safety of the employees and customers as well as protect your stores from any disasters due to human errorsbull Recognize common safety problems in

retail storesbull How to minimize unsafe conditions for

employees and customersbull How to properly respond to and report

safety concernsbull Procedures for dealing with common

emergencies

16

There is nothing more important than ensuring the safety of your customers and employees

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 10 Visual Merchandising

Visual merchandising is one of the key components that can help to boost up your sales revenue Associates should get a basic training on merchandising which should cover following aspectsbull The importance of having organized and well-

maintained storage areasbull How to effectively arrange merchandisebull How to maintain displays throughout the daybull Why and when to replace displaysbull Recovery get the store ready for next customer

17

Going the extra distance with your displays and merchandising can not only impact immediate sales but can also help you create a unique identity and ambiance that will contribute to building yourself a loyal clientele

copy M

indT

ickl

e In

c 2

013

Share This Document

References

18

1 National Retail Security Survey 2011 by National Retail Federation

2 Changing face of Retail Report by Deloitte

3 Harvard study on collaboration

Thank You

We would love to hear from you feedbackmindticklecom

copy MindTickle Inc 2013 All rights reserved

  • The 10 Step Guide toNew Hire Training of Retail Associates
  • Why should you read further
  • Slide Number 3
  • Benefits of an effective new hire training program
  • Align retail associates with business goals
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Basics of sales and customer service
  • Slide Number 10
  • Chapter 2Step 5 Describe your customer profile
  • Chapter 2Step 6 Customer service and sales techniques
  • In-store operations and processes
  • Chapter 3 Step 7 Loss prevention
  • Chapter 3 Step 8 Inventory Control
  • Chapter 3 Step 9 Safety
  • Chapter 3 Step 10 Visual Merchandising
  • References
  • Thank You
Page 5: Step by-step guide to new hire training of retail associates

Align retail associates with business goals

Chapter 1

copy M

indT

ickl

e In

c 2

013

Share This Document

Retail associates are your most important brand ambassadors with customers and with the community Introduce the new Associate to your brand by giving them insight into the personality and ethos of the Brand

bull Share your brand story how you started Why are you here

bull Tell them what does your brand stand for

bull Show them how does your brand look likes

6

Chapter 1

Step 1 The company brand

A good brand foundation allows employees to demonstrate the brand in an inviting relevant and truthful manner every day in their job

copy M

indT

ickl

e In

c 2

013

Share This Document

Share your vision mission and values to align them with your companyrsquos goals

bull Share your vision mission and values bull Show values in action with real life

examplesbull Share companyrsquos culture

7

Chapter 1

Step 2 Vision mission and values

Every new hire should have a sense of what the company is trying to accomplish and how company values work toward fulfilling the company mission

copy M

indT

ickl

e In

c 2

013

Share This Document

According to a Harvard study [3] teams collaborate much better when each employeersquos role is clearly defined Without such clarity team members are likely to waste energy negotiating roles or protecting turf

bull Clearly define the job responsibilitiesbull How can the Associates contributebull Why this particular role is important

for the companyrsquos successbull Dorsquos amp Donrsquots

8

Chapter 1

Step 3 Roles and responsibilities

Provide the Associates with a clear view into what is expected of them in their new role and how what they do is very important for the success of the company

Basics of sales and customer service

Chapter 2

copy M

indT

ickl

e In

c 2

013

Share This Document

Todayrsquos customers are increasingly well informed and they have a much higher expectation from the service they receive in store bull Educate store associates about core

products that you sellbull Inform them about related products

or services you offer that make the initial purchase work better or keep working

bull How can they use technology to serve customers better

10

Chapter 2

Step 4 Product Knowledge

Store associates need to be able to not only match this high level of knowledge but also add to it and provide additional value

copy M

indT

ickl

e In

c 2

013

Share This Document

Associates can provide a complete personalized experience to customers if they have a clear understanding of customer profile This will not only help in creating a great experience for your customers but also ensure repeat purchases

bull Who is your customer bull What are his core needs bull Typical customer ldquojourneyrdquo in your storebull How to Listen connect and engage with

customerbull How to provide exceptional customer service

Chapter 2

Step 5 Describe your customer profile

11

The Sales Associate is the number one position responsible for delivering the brand promise and for ensuring customer satisfaction and it all starts by know the ldquocustomerrdquo and hisher needs

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 2

Step 6 Customer service and sales techniques

The ultimate goal is to equip the store associates with the skills to close the sales while providing a positive customer experience

bull Identify and prioritize customersbull Assess customer needsbull Follow up with customersbull Overcome objections and respond to

questionsbull Close and confirm salesbull Handle sales transactions

12

Itrsquos the little things done well and done all the time by everyone in your organization that mean the difference between constant struggle and the type of success that your retail business deserves

In-store operations and processes

Chapter 3

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 7 Loss prevention

Ensure your entire staff is well trained in inventory loss prevention and shrinkage

bull Understanding what is shrink and how can it be prevented

bull Alerting customers to the sales associatersquos presence

bull Reporting stock shrinkagebull Monitoring floor merchandisebull Properly alerting other sales associates to

suspicious customers

14

Holiday season is by far the most costly time for shrinkage and training on proactive preventative loss prevention measures can go a long way to making it a profitable and successful holiday season

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 8 Inventory Control

Create a training program to educate store associates about the basics and importance of inventory managementbull What is meant by inventory controlbull The importance of maintaining accurate

inventory recordsbull What to do when inventory arrives in

your storebull The importance of inventory control

systems in maintaining customer satisfactionbull How to locate merchandise for the customer

15

Unavailability of merchandise empty shelves leave a negative impression on the customers and they are reluctant to visit the store in near future

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 9 Safety

By giving employees the tools they need you can make safety a priority and ensure the safety of the employees and customers as well as protect your stores from any disasters due to human errorsbull Recognize common safety problems in

retail storesbull How to minimize unsafe conditions for

employees and customersbull How to properly respond to and report

safety concernsbull Procedures for dealing with common

emergencies

16

There is nothing more important than ensuring the safety of your customers and employees

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 10 Visual Merchandising

Visual merchandising is one of the key components that can help to boost up your sales revenue Associates should get a basic training on merchandising which should cover following aspectsbull The importance of having organized and well-

maintained storage areasbull How to effectively arrange merchandisebull How to maintain displays throughout the daybull Why and when to replace displaysbull Recovery get the store ready for next customer

17

Going the extra distance with your displays and merchandising can not only impact immediate sales but can also help you create a unique identity and ambiance that will contribute to building yourself a loyal clientele

copy M

indT

ickl

e In

c 2

013

Share This Document

References

18

1 National Retail Security Survey 2011 by National Retail Federation

2 Changing face of Retail Report by Deloitte

3 Harvard study on collaboration

Thank You

We would love to hear from you feedbackmindticklecom

copy MindTickle Inc 2013 All rights reserved

  • The 10 Step Guide toNew Hire Training of Retail Associates
  • Why should you read further
  • Slide Number 3
  • Benefits of an effective new hire training program
  • Align retail associates with business goals
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Basics of sales and customer service
  • Slide Number 10
  • Chapter 2Step 5 Describe your customer profile
  • Chapter 2Step 6 Customer service and sales techniques
  • In-store operations and processes
  • Chapter 3 Step 7 Loss prevention
  • Chapter 3 Step 8 Inventory Control
  • Chapter 3 Step 9 Safety
  • Chapter 3 Step 10 Visual Merchandising
  • References
  • Thank You
Page 6: Step by-step guide to new hire training of retail associates

copy M

indT

ickl

e In

c 2

013

Share This Document

Retail associates are your most important brand ambassadors with customers and with the community Introduce the new Associate to your brand by giving them insight into the personality and ethos of the Brand

bull Share your brand story how you started Why are you here

bull Tell them what does your brand stand for

bull Show them how does your brand look likes

6

Chapter 1

Step 1 The company brand

A good brand foundation allows employees to demonstrate the brand in an inviting relevant and truthful manner every day in their job

copy M

indT

ickl

e In

c 2

013

Share This Document

Share your vision mission and values to align them with your companyrsquos goals

bull Share your vision mission and values bull Show values in action with real life

examplesbull Share companyrsquos culture

7

Chapter 1

Step 2 Vision mission and values

Every new hire should have a sense of what the company is trying to accomplish and how company values work toward fulfilling the company mission

copy M

indT

ickl

e In

c 2

013

Share This Document

According to a Harvard study [3] teams collaborate much better when each employeersquos role is clearly defined Without such clarity team members are likely to waste energy negotiating roles or protecting turf

bull Clearly define the job responsibilitiesbull How can the Associates contributebull Why this particular role is important

for the companyrsquos successbull Dorsquos amp Donrsquots

8

Chapter 1

Step 3 Roles and responsibilities

Provide the Associates with a clear view into what is expected of them in their new role and how what they do is very important for the success of the company

Basics of sales and customer service

Chapter 2

copy M

indT

ickl

e In

c 2

013

Share This Document

Todayrsquos customers are increasingly well informed and they have a much higher expectation from the service they receive in store bull Educate store associates about core

products that you sellbull Inform them about related products

or services you offer that make the initial purchase work better or keep working

bull How can they use technology to serve customers better

10

Chapter 2

Step 4 Product Knowledge

Store associates need to be able to not only match this high level of knowledge but also add to it and provide additional value

copy M

indT

ickl

e In

c 2

013

Share This Document

Associates can provide a complete personalized experience to customers if they have a clear understanding of customer profile This will not only help in creating a great experience for your customers but also ensure repeat purchases

bull Who is your customer bull What are his core needs bull Typical customer ldquojourneyrdquo in your storebull How to Listen connect and engage with

customerbull How to provide exceptional customer service

Chapter 2

Step 5 Describe your customer profile

11

The Sales Associate is the number one position responsible for delivering the brand promise and for ensuring customer satisfaction and it all starts by know the ldquocustomerrdquo and hisher needs

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 2

Step 6 Customer service and sales techniques

The ultimate goal is to equip the store associates with the skills to close the sales while providing a positive customer experience

bull Identify and prioritize customersbull Assess customer needsbull Follow up with customersbull Overcome objections and respond to

questionsbull Close and confirm salesbull Handle sales transactions

12

Itrsquos the little things done well and done all the time by everyone in your organization that mean the difference between constant struggle and the type of success that your retail business deserves

In-store operations and processes

Chapter 3

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 7 Loss prevention

Ensure your entire staff is well trained in inventory loss prevention and shrinkage

bull Understanding what is shrink and how can it be prevented

bull Alerting customers to the sales associatersquos presence

bull Reporting stock shrinkagebull Monitoring floor merchandisebull Properly alerting other sales associates to

suspicious customers

14

Holiday season is by far the most costly time for shrinkage and training on proactive preventative loss prevention measures can go a long way to making it a profitable and successful holiday season

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 8 Inventory Control

Create a training program to educate store associates about the basics and importance of inventory managementbull What is meant by inventory controlbull The importance of maintaining accurate

inventory recordsbull What to do when inventory arrives in

your storebull The importance of inventory control

systems in maintaining customer satisfactionbull How to locate merchandise for the customer

15

Unavailability of merchandise empty shelves leave a negative impression on the customers and they are reluctant to visit the store in near future

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 9 Safety

By giving employees the tools they need you can make safety a priority and ensure the safety of the employees and customers as well as protect your stores from any disasters due to human errorsbull Recognize common safety problems in

retail storesbull How to minimize unsafe conditions for

employees and customersbull How to properly respond to and report

safety concernsbull Procedures for dealing with common

emergencies

16

There is nothing more important than ensuring the safety of your customers and employees

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 10 Visual Merchandising

Visual merchandising is one of the key components that can help to boost up your sales revenue Associates should get a basic training on merchandising which should cover following aspectsbull The importance of having organized and well-

maintained storage areasbull How to effectively arrange merchandisebull How to maintain displays throughout the daybull Why and when to replace displaysbull Recovery get the store ready for next customer

17

Going the extra distance with your displays and merchandising can not only impact immediate sales but can also help you create a unique identity and ambiance that will contribute to building yourself a loyal clientele

copy M

indT

ickl

e In

c 2

013

Share This Document

References

18

1 National Retail Security Survey 2011 by National Retail Federation

2 Changing face of Retail Report by Deloitte

3 Harvard study on collaboration

Thank You

We would love to hear from you feedbackmindticklecom

copy MindTickle Inc 2013 All rights reserved

  • The 10 Step Guide toNew Hire Training of Retail Associates
  • Why should you read further
  • Slide Number 3
  • Benefits of an effective new hire training program
  • Align retail associates with business goals
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Basics of sales and customer service
  • Slide Number 10
  • Chapter 2Step 5 Describe your customer profile
  • Chapter 2Step 6 Customer service and sales techniques
  • In-store operations and processes
  • Chapter 3 Step 7 Loss prevention
  • Chapter 3 Step 8 Inventory Control
  • Chapter 3 Step 9 Safety
  • Chapter 3 Step 10 Visual Merchandising
  • References
  • Thank You
Page 7: Step by-step guide to new hire training of retail associates

copy M

indT

ickl

e In

c 2

013

Share This Document

Share your vision mission and values to align them with your companyrsquos goals

bull Share your vision mission and values bull Show values in action with real life

examplesbull Share companyrsquos culture

7

Chapter 1

Step 2 Vision mission and values

Every new hire should have a sense of what the company is trying to accomplish and how company values work toward fulfilling the company mission

copy M

indT

ickl

e In

c 2

013

Share This Document

According to a Harvard study [3] teams collaborate much better when each employeersquos role is clearly defined Without such clarity team members are likely to waste energy negotiating roles or protecting turf

bull Clearly define the job responsibilitiesbull How can the Associates contributebull Why this particular role is important

for the companyrsquos successbull Dorsquos amp Donrsquots

8

Chapter 1

Step 3 Roles and responsibilities

Provide the Associates with a clear view into what is expected of them in their new role and how what they do is very important for the success of the company

Basics of sales and customer service

Chapter 2

copy M

indT

ickl

e In

c 2

013

Share This Document

Todayrsquos customers are increasingly well informed and they have a much higher expectation from the service they receive in store bull Educate store associates about core

products that you sellbull Inform them about related products

or services you offer that make the initial purchase work better or keep working

bull How can they use technology to serve customers better

10

Chapter 2

Step 4 Product Knowledge

Store associates need to be able to not only match this high level of knowledge but also add to it and provide additional value

copy M

indT

ickl

e In

c 2

013

Share This Document

Associates can provide a complete personalized experience to customers if they have a clear understanding of customer profile This will not only help in creating a great experience for your customers but also ensure repeat purchases

bull Who is your customer bull What are his core needs bull Typical customer ldquojourneyrdquo in your storebull How to Listen connect and engage with

customerbull How to provide exceptional customer service

Chapter 2

Step 5 Describe your customer profile

11

The Sales Associate is the number one position responsible for delivering the brand promise and for ensuring customer satisfaction and it all starts by know the ldquocustomerrdquo and hisher needs

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 2

Step 6 Customer service and sales techniques

The ultimate goal is to equip the store associates with the skills to close the sales while providing a positive customer experience

bull Identify and prioritize customersbull Assess customer needsbull Follow up with customersbull Overcome objections and respond to

questionsbull Close and confirm salesbull Handle sales transactions

12

Itrsquos the little things done well and done all the time by everyone in your organization that mean the difference between constant struggle and the type of success that your retail business deserves

In-store operations and processes

Chapter 3

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 7 Loss prevention

Ensure your entire staff is well trained in inventory loss prevention and shrinkage

bull Understanding what is shrink and how can it be prevented

bull Alerting customers to the sales associatersquos presence

bull Reporting stock shrinkagebull Monitoring floor merchandisebull Properly alerting other sales associates to

suspicious customers

14

Holiday season is by far the most costly time for shrinkage and training on proactive preventative loss prevention measures can go a long way to making it a profitable and successful holiday season

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 8 Inventory Control

Create a training program to educate store associates about the basics and importance of inventory managementbull What is meant by inventory controlbull The importance of maintaining accurate

inventory recordsbull What to do when inventory arrives in

your storebull The importance of inventory control

systems in maintaining customer satisfactionbull How to locate merchandise for the customer

15

Unavailability of merchandise empty shelves leave a negative impression on the customers and they are reluctant to visit the store in near future

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 9 Safety

By giving employees the tools they need you can make safety a priority and ensure the safety of the employees and customers as well as protect your stores from any disasters due to human errorsbull Recognize common safety problems in

retail storesbull How to minimize unsafe conditions for

employees and customersbull How to properly respond to and report

safety concernsbull Procedures for dealing with common

emergencies

16

There is nothing more important than ensuring the safety of your customers and employees

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 10 Visual Merchandising

Visual merchandising is one of the key components that can help to boost up your sales revenue Associates should get a basic training on merchandising which should cover following aspectsbull The importance of having organized and well-

maintained storage areasbull How to effectively arrange merchandisebull How to maintain displays throughout the daybull Why and when to replace displaysbull Recovery get the store ready for next customer

17

Going the extra distance with your displays and merchandising can not only impact immediate sales but can also help you create a unique identity and ambiance that will contribute to building yourself a loyal clientele

copy M

indT

ickl

e In

c 2

013

Share This Document

References

18

1 National Retail Security Survey 2011 by National Retail Federation

2 Changing face of Retail Report by Deloitte

3 Harvard study on collaboration

Thank You

We would love to hear from you feedbackmindticklecom

copy MindTickle Inc 2013 All rights reserved

  • The 10 Step Guide toNew Hire Training of Retail Associates
  • Why should you read further
  • Slide Number 3
  • Benefits of an effective new hire training program
  • Align retail associates with business goals
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Basics of sales and customer service
  • Slide Number 10
  • Chapter 2Step 5 Describe your customer profile
  • Chapter 2Step 6 Customer service and sales techniques
  • In-store operations and processes
  • Chapter 3 Step 7 Loss prevention
  • Chapter 3 Step 8 Inventory Control
  • Chapter 3 Step 9 Safety
  • Chapter 3 Step 10 Visual Merchandising
  • References
  • Thank You
Page 8: Step by-step guide to new hire training of retail associates

copy M

indT

ickl

e In

c 2

013

Share This Document

According to a Harvard study [3] teams collaborate much better when each employeersquos role is clearly defined Without such clarity team members are likely to waste energy negotiating roles or protecting turf

bull Clearly define the job responsibilitiesbull How can the Associates contributebull Why this particular role is important

for the companyrsquos successbull Dorsquos amp Donrsquots

8

Chapter 1

Step 3 Roles and responsibilities

Provide the Associates with a clear view into what is expected of them in their new role and how what they do is very important for the success of the company

Basics of sales and customer service

Chapter 2

copy M

indT

ickl

e In

c 2

013

Share This Document

Todayrsquos customers are increasingly well informed and they have a much higher expectation from the service they receive in store bull Educate store associates about core

products that you sellbull Inform them about related products

or services you offer that make the initial purchase work better or keep working

bull How can they use technology to serve customers better

10

Chapter 2

Step 4 Product Knowledge

Store associates need to be able to not only match this high level of knowledge but also add to it and provide additional value

copy M

indT

ickl

e In

c 2

013

Share This Document

Associates can provide a complete personalized experience to customers if they have a clear understanding of customer profile This will not only help in creating a great experience for your customers but also ensure repeat purchases

bull Who is your customer bull What are his core needs bull Typical customer ldquojourneyrdquo in your storebull How to Listen connect and engage with

customerbull How to provide exceptional customer service

Chapter 2

Step 5 Describe your customer profile

11

The Sales Associate is the number one position responsible for delivering the brand promise and for ensuring customer satisfaction and it all starts by know the ldquocustomerrdquo and hisher needs

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 2

Step 6 Customer service and sales techniques

The ultimate goal is to equip the store associates with the skills to close the sales while providing a positive customer experience

bull Identify and prioritize customersbull Assess customer needsbull Follow up with customersbull Overcome objections and respond to

questionsbull Close and confirm salesbull Handle sales transactions

12

Itrsquos the little things done well and done all the time by everyone in your organization that mean the difference between constant struggle and the type of success that your retail business deserves

In-store operations and processes

Chapter 3

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 7 Loss prevention

Ensure your entire staff is well trained in inventory loss prevention and shrinkage

bull Understanding what is shrink and how can it be prevented

bull Alerting customers to the sales associatersquos presence

bull Reporting stock shrinkagebull Monitoring floor merchandisebull Properly alerting other sales associates to

suspicious customers

14

Holiday season is by far the most costly time for shrinkage and training on proactive preventative loss prevention measures can go a long way to making it a profitable and successful holiday season

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 8 Inventory Control

Create a training program to educate store associates about the basics and importance of inventory managementbull What is meant by inventory controlbull The importance of maintaining accurate

inventory recordsbull What to do when inventory arrives in

your storebull The importance of inventory control

systems in maintaining customer satisfactionbull How to locate merchandise for the customer

15

Unavailability of merchandise empty shelves leave a negative impression on the customers and they are reluctant to visit the store in near future

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 9 Safety

By giving employees the tools they need you can make safety a priority and ensure the safety of the employees and customers as well as protect your stores from any disasters due to human errorsbull Recognize common safety problems in

retail storesbull How to minimize unsafe conditions for

employees and customersbull How to properly respond to and report

safety concernsbull Procedures for dealing with common

emergencies

16

There is nothing more important than ensuring the safety of your customers and employees

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 10 Visual Merchandising

Visual merchandising is one of the key components that can help to boost up your sales revenue Associates should get a basic training on merchandising which should cover following aspectsbull The importance of having organized and well-

maintained storage areasbull How to effectively arrange merchandisebull How to maintain displays throughout the daybull Why and when to replace displaysbull Recovery get the store ready for next customer

17

Going the extra distance with your displays and merchandising can not only impact immediate sales but can also help you create a unique identity and ambiance that will contribute to building yourself a loyal clientele

copy M

indT

ickl

e In

c 2

013

Share This Document

References

18

1 National Retail Security Survey 2011 by National Retail Federation

2 Changing face of Retail Report by Deloitte

3 Harvard study on collaboration

Thank You

We would love to hear from you feedbackmindticklecom

copy MindTickle Inc 2013 All rights reserved

  • The 10 Step Guide toNew Hire Training of Retail Associates
  • Why should you read further
  • Slide Number 3
  • Benefits of an effective new hire training program
  • Align retail associates with business goals
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Basics of sales and customer service
  • Slide Number 10
  • Chapter 2Step 5 Describe your customer profile
  • Chapter 2Step 6 Customer service and sales techniques
  • In-store operations and processes
  • Chapter 3 Step 7 Loss prevention
  • Chapter 3 Step 8 Inventory Control
  • Chapter 3 Step 9 Safety
  • Chapter 3 Step 10 Visual Merchandising
  • References
  • Thank You
Page 9: Step by-step guide to new hire training of retail associates

Basics of sales and customer service

Chapter 2

copy M

indT

ickl

e In

c 2

013

Share This Document

Todayrsquos customers are increasingly well informed and they have a much higher expectation from the service they receive in store bull Educate store associates about core

products that you sellbull Inform them about related products

or services you offer that make the initial purchase work better or keep working

bull How can they use technology to serve customers better

10

Chapter 2

Step 4 Product Knowledge

Store associates need to be able to not only match this high level of knowledge but also add to it and provide additional value

copy M

indT

ickl

e In

c 2

013

Share This Document

Associates can provide a complete personalized experience to customers if they have a clear understanding of customer profile This will not only help in creating a great experience for your customers but also ensure repeat purchases

bull Who is your customer bull What are his core needs bull Typical customer ldquojourneyrdquo in your storebull How to Listen connect and engage with

customerbull How to provide exceptional customer service

Chapter 2

Step 5 Describe your customer profile

11

The Sales Associate is the number one position responsible for delivering the brand promise and for ensuring customer satisfaction and it all starts by know the ldquocustomerrdquo and hisher needs

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 2

Step 6 Customer service and sales techniques

The ultimate goal is to equip the store associates with the skills to close the sales while providing a positive customer experience

bull Identify and prioritize customersbull Assess customer needsbull Follow up with customersbull Overcome objections and respond to

questionsbull Close and confirm salesbull Handle sales transactions

12

Itrsquos the little things done well and done all the time by everyone in your organization that mean the difference between constant struggle and the type of success that your retail business deserves

In-store operations and processes

Chapter 3

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 7 Loss prevention

Ensure your entire staff is well trained in inventory loss prevention and shrinkage

bull Understanding what is shrink and how can it be prevented

bull Alerting customers to the sales associatersquos presence

bull Reporting stock shrinkagebull Monitoring floor merchandisebull Properly alerting other sales associates to

suspicious customers

14

Holiday season is by far the most costly time for shrinkage and training on proactive preventative loss prevention measures can go a long way to making it a profitable and successful holiday season

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 8 Inventory Control

Create a training program to educate store associates about the basics and importance of inventory managementbull What is meant by inventory controlbull The importance of maintaining accurate

inventory recordsbull What to do when inventory arrives in

your storebull The importance of inventory control

systems in maintaining customer satisfactionbull How to locate merchandise for the customer

15

Unavailability of merchandise empty shelves leave a negative impression on the customers and they are reluctant to visit the store in near future

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 9 Safety

By giving employees the tools they need you can make safety a priority and ensure the safety of the employees and customers as well as protect your stores from any disasters due to human errorsbull Recognize common safety problems in

retail storesbull How to minimize unsafe conditions for

employees and customersbull How to properly respond to and report

safety concernsbull Procedures for dealing with common

emergencies

16

There is nothing more important than ensuring the safety of your customers and employees

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 10 Visual Merchandising

Visual merchandising is one of the key components that can help to boost up your sales revenue Associates should get a basic training on merchandising which should cover following aspectsbull The importance of having organized and well-

maintained storage areasbull How to effectively arrange merchandisebull How to maintain displays throughout the daybull Why and when to replace displaysbull Recovery get the store ready for next customer

17

Going the extra distance with your displays and merchandising can not only impact immediate sales but can also help you create a unique identity and ambiance that will contribute to building yourself a loyal clientele

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013

Share This Document

References

18

1 National Retail Security Survey 2011 by National Retail Federation

2 Changing face of Retail Report by Deloitte

3 Harvard study on collaboration

Thank You

We would love to hear from you feedbackmindticklecom

copy MindTickle Inc 2013 All rights reserved

  • The 10 Step Guide toNew Hire Training of Retail Associates
  • Why should you read further
  • Slide Number 3
  • Benefits of an effective new hire training program
  • Align retail associates with business goals
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Basics of sales and customer service
  • Slide Number 10
  • Chapter 2Step 5 Describe your customer profile
  • Chapter 2Step 6 Customer service and sales techniques
  • In-store operations and processes
  • Chapter 3 Step 7 Loss prevention
  • Chapter 3 Step 8 Inventory Control
  • Chapter 3 Step 9 Safety
  • Chapter 3 Step 10 Visual Merchandising
  • References
  • Thank You
Page 10: Step by-step guide to new hire training of retail associates

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Todayrsquos customers are increasingly well informed and they have a much higher expectation from the service they receive in store bull Educate store associates about core

products that you sellbull Inform them about related products

or services you offer that make the initial purchase work better or keep working

bull How can they use technology to serve customers better

10

Chapter 2

Step 4 Product Knowledge

Store associates need to be able to not only match this high level of knowledge but also add to it and provide additional value

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Associates can provide a complete personalized experience to customers if they have a clear understanding of customer profile This will not only help in creating a great experience for your customers but also ensure repeat purchases

bull Who is your customer bull What are his core needs bull Typical customer ldquojourneyrdquo in your storebull How to Listen connect and engage with

customerbull How to provide exceptional customer service

Chapter 2

Step 5 Describe your customer profile

11

The Sales Associate is the number one position responsible for delivering the brand promise and for ensuring customer satisfaction and it all starts by know the ldquocustomerrdquo and hisher needs

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e In

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Share This Document

Chapter 2

Step 6 Customer service and sales techniques

The ultimate goal is to equip the store associates with the skills to close the sales while providing a positive customer experience

bull Identify and prioritize customersbull Assess customer needsbull Follow up with customersbull Overcome objections and respond to

questionsbull Close and confirm salesbull Handle sales transactions

12

Itrsquos the little things done well and done all the time by everyone in your organization that mean the difference between constant struggle and the type of success that your retail business deserves

In-store operations and processes

Chapter 3

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indT

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e In

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013

Share This Document

Chapter 3

Step 7 Loss prevention

Ensure your entire staff is well trained in inventory loss prevention and shrinkage

bull Understanding what is shrink and how can it be prevented

bull Alerting customers to the sales associatersquos presence

bull Reporting stock shrinkagebull Monitoring floor merchandisebull Properly alerting other sales associates to

suspicious customers

14

Holiday season is by far the most costly time for shrinkage and training on proactive preventative loss prevention measures can go a long way to making it a profitable and successful holiday season

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 8 Inventory Control

Create a training program to educate store associates about the basics and importance of inventory managementbull What is meant by inventory controlbull The importance of maintaining accurate

inventory recordsbull What to do when inventory arrives in

your storebull The importance of inventory control

systems in maintaining customer satisfactionbull How to locate merchandise for the customer

15

Unavailability of merchandise empty shelves leave a negative impression on the customers and they are reluctant to visit the store in near future

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e In

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013

Share This Document

Chapter 3

Step 9 Safety

By giving employees the tools they need you can make safety a priority and ensure the safety of the employees and customers as well as protect your stores from any disasters due to human errorsbull Recognize common safety problems in

retail storesbull How to minimize unsafe conditions for

employees and customersbull How to properly respond to and report

safety concernsbull Procedures for dealing with common

emergencies

16

There is nothing more important than ensuring the safety of your customers and employees

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 10 Visual Merchandising

Visual merchandising is one of the key components that can help to boost up your sales revenue Associates should get a basic training on merchandising which should cover following aspectsbull The importance of having organized and well-

maintained storage areasbull How to effectively arrange merchandisebull How to maintain displays throughout the daybull Why and when to replace displaysbull Recovery get the store ready for next customer

17

Going the extra distance with your displays and merchandising can not only impact immediate sales but can also help you create a unique identity and ambiance that will contribute to building yourself a loyal clientele

copy M

indT

ickl

e In

c 2

013

Share This Document

References

18

1 National Retail Security Survey 2011 by National Retail Federation

2 Changing face of Retail Report by Deloitte

3 Harvard study on collaboration

Thank You

We would love to hear from you feedbackmindticklecom

copy MindTickle Inc 2013 All rights reserved

  • The 10 Step Guide toNew Hire Training of Retail Associates
  • Why should you read further
  • Slide Number 3
  • Benefits of an effective new hire training program
  • Align retail associates with business goals
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Basics of sales and customer service
  • Slide Number 10
  • Chapter 2Step 5 Describe your customer profile
  • Chapter 2Step 6 Customer service and sales techniques
  • In-store operations and processes
  • Chapter 3 Step 7 Loss prevention
  • Chapter 3 Step 8 Inventory Control
  • Chapter 3 Step 9 Safety
  • Chapter 3 Step 10 Visual Merchandising
  • References
  • Thank You
Page 11: Step by-step guide to new hire training of retail associates

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Associates can provide a complete personalized experience to customers if they have a clear understanding of customer profile This will not only help in creating a great experience for your customers but also ensure repeat purchases

bull Who is your customer bull What are his core needs bull Typical customer ldquojourneyrdquo in your storebull How to Listen connect and engage with

customerbull How to provide exceptional customer service

Chapter 2

Step 5 Describe your customer profile

11

The Sales Associate is the number one position responsible for delivering the brand promise and for ensuring customer satisfaction and it all starts by know the ldquocustomerrdquo and hisher needs

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 2

Step 6 Customer service and sales techniques

The ultimate goal is to equip the store associates with the skills to close the sales while providing a positive customer experience

bull Identify and prioritize customersbull Assess customer needsbull Follow up with customersbull Overcome objections and respond to

questionsbull Close and confirm salesbull Handle sales transactions

12

Itrsquos the little things done well and done all the time by everyone in your organization that mean the difference between constant struggle and the type of success that your retail business deserves

In-store operations and processes

Chapter 3

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 7 Loss prevention

Ensure your entire staff is well trained in inventory loss prevention and shrinkage

bull Understanding what is shrink and how can it be prevented

bull Alerting customers to the sales associatersquos presence

bull Reporting stock shrinkagebull Monitoring floor merchandisebull Properly alerting other sales associates to

suspicious customers

14

Holiday season is by far the most costly time for shrinkage and training on proactive preventative loss prevention measures can go a long way to making it a profitable and successful holiday season

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 8 Inventory Control

Create a training program to educate store associates about the basics and importance of inventory managementbull What is meant by inventory controlbull The importance of maintaining accurate

inventory recordsbull What to do when inventory arrives in

your storebull The importance of inventory control

systems in maintaining customer satisfactionbull How to locate merchandise for the customer

15

Unavailability of merchandise empty shelves leave a negative impression on the customers and they are reluctant to visit the store in near future

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 9 Safety

By giving employees the tools they need you can make safety a priority and ensure the safety of the employees and customers as well as protect your stores from any disasters due to human errorsbull Recognize common safety problems in

retail storesbull How to minimize unsafe conditions for

employees and customersbull How to properly respond to and report

safety concernsbull Procedures for dealing with common

emergencies

16

There is nothing more important than ensuring the safety of your customers and employees

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 10 Visual Merchandising

Visual merchandising is one of the key components that can help to boost up your sales revenue Associates should get a basic training on merchandising which should cover following aspectsbull The importance of having organized and well-

maintained storage areasbull How to effectively arrange merchandisebull How to maintain displays throughout the daybull Why and when to replace displaysbull Recovery get the store ready for next customer

17

Going the extra distance with your displays and merchandising can not only impact immediate sales but can also help you create a unique identity and ambiance that will contribute to building yourself a loyal clientele

copy M

indT

ickl

e In

c 2

013

Share This Document

References

18

1 National Retail Security Survey 2011 by National Retail Federation

2 Changing face of Retail Report by Deloitte

3 Harvard study on collaboration

Thank You

We would love to hear from you feedbackmindticklecom

copy MindTickle Inc 2013 All rights reserved

  • The 10 Step Guide toNew Hire Training of Retail Associates
  • Why should you read further
  • Slide Number 3
  • Benefits of an effective new hire training program
  • Align retail associates with business goals
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Basics of sales and customer service
  • Slide Number 10
  • Chapter 2Step 5 Describe your customer profile
  • Chapter 2Step 6 Customer service and sales techniques
  • In-store operations and processes
  • Chapter 3 Step 7 Loss prevention
  • Chapter 3 Step 8 Inventory Control
  • Chapter 3 Step 9 Safety
  • Chapter 3 Step 10 Visual Merchandising
  • References
  • Thank You
Page 12: Step by-step guide to new hire training of retail associates

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e In

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013

Share This Document

Chapter 2

Step 6 Customer service and sales techniques

The ultimate goal is to equip the store associates with the skills to close the sales while providing a positive customer experience

bull Identify and prioritize customersbull Assess customer needsbull Follow up with customersbull Overcome objections and respond to

questionsbull Close and confirm salesbull Handle sales transactions

12

Itrsquos the little things done well and done all the time by everyone in your organization that mean the difference between constant struggle and the type of success that your retail business deserves

In-store operations and processes

Chapter 3

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 7 Loss prevention

Ensure your entire staff is well trained in inventory loss prevention and shrinkage

bull Understanding what is shrink and how can it be prevented

bull Alerting customers to the sales associatersquos presence

bull Reporting stock shrinkagebull Monitoring floor merchandisebull Properly alerting other sales associates to

suspicious customers

14

Holiday season is by far the most costly time for shrinkage and training on proactive preventative loss prevention measures can go a long way to making it a profitable and successful holiday season

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 8 Inventory Control

Create a training program to educate store associates about the basics and importance of inventory managementbull What is meant by inventory controlbull The importance of maintaining accurate

inventory recordsbull What to do when inventory arrives in

your storebull The importance of inventory control

systems in maintaining customer satisfactionbull How to locate merchandise for the customer

15

Unavailability of merchandise empty shelves leave a negative impression on the customers and they are reluctant to visit the store in near future

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 9 Safety

By giving employees the tools they need you can make safety a priority and ensure the safety of the employees and customers as well as protect your stores from any disasters due to human errorsbull Recognize common safety problems in

retail storesbull How to minimize unsafe conditions for

employees and customersbull How to properly respond to and report

safety concernsbull Procedures for dealing with common

emergencies

16

There is nothing more important than ensuring the safety of your customers and employees

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 10 Visual Merchandising

Visual merchandising is one of the key components that can help to boost up your sales revenue Associates should get a basic training on merchandising which should cover following aspectsbull The importance of having organized and well-

maintained storage areasbull How to effectively arrange merchandisebull How to maintain displays throughout the daybull Why and when to replace displaysbull Recovery get the store ready for next customer

17

Going the extra distance with your displays and merchandising can not only impact immediate sales but can also help you create a unique identity and ambiance that will contribute to building yourself a loyal clientele

copy M

indT

ickl

e In

c 2

013

Share This Document

References

18

1 National Retail Security Survey 2011 by National Retail Federation

2 Changing face of Retail Report by Deloitte

3 Harvard study on collaboration

Thank You

We would love to hear from you feedbackmindticklecom

copy MindTickle Inc 2013 All rights reserved

  • The 10 Step Guide toNew Hire Training of Retail Associates
  • Why should you read further
  • Slide Number 3
  • Benefits of an effective new hire training program
  • Align retail associates with business goals
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Basics of sales and customer service
  • Slide Number 10
  • Chapter 2Step 5 Describe your customer profile
  • Chapter 2Step 6 Customer service and sales techniques
  • In-store operations and processes
  • Chapter 3 Step 7 Loss prevention
  • Chapter 3 Step 8 Inventory Control
  • Chapter 3 Step 9 Safety
  • Chapter 3 Step 10 Visual Merchandising
  • References
  • Thank You
Page 13: Step by-step guide to new hire training of retail associates

In-store operations and processes

Chapter 3

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e In

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Share This Document

Chapter 3

Step 7 Loss prevention

Ensure your entire staff is well trained in inventory loss prevention and shrinkage

bull Understanding what is shrink and how can it be prevented

bull Alerting customers to the sales associatersquos presence

bull Reporting stock shrinkagebull Monitoring floor merchandisebull Properly alerting other sales associates to

suspicious customers

14

Holiday season is by far the most costly time for shrinkage and training on proactive preventative loss prevention measures can go a long way to making it a profitable and successful holiday season

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 8 Inventory Control

Create a training program to educate store associates about the basics and importance of inventory managementbull What is meant by inventory controlbull The importance of maintaining accurate

inventory recordsbull What to do when inventory arrives in

your storebull The importance of inventory control

systems in maintaining customer satisfactionbull How to locate merchandise for the customer

15

Unavailability of merchandise empty shelves leave a negative impression on the customers and they are reluctant to visit the store in near future

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 9 Safety

By giving employees the tools they need you can make safety a priority and ensure the safety of the employees and customers as well as protect your stores from any disasters due to human errorsbull Recognize common safety problems in

retail storesbull How to minimize unsafe conditions for

employees and customersbull How to properly respond to and report

safety concernsbull Procedures for dealing with common

emergencies

16

There is nothing more important than ensuring the safety of your customers and employees

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 10 Visual Merchandising

Visual merchandising is one of the key components that can help to boost up your sales revenue Associates should get a basic training on merchandising which should cover following aspectsbull The importance of having organized and well-

maintained storage areasbull How to effectively arrange merchandisebull How to maintain displays throughout the daybull Why and when to replace displaysbull Recovery get the store ready for next customer

17

Going the extra distance with your displays and merchandising can not only impact immediate sales but can also help you create a unique identity and ambiance that will contribute to building yourself a loyal clientele

copy M

indT

ickl

e In

c 2

013

Share This Document

References

18

1 National Retail Security Survey 2011 by National Retail Federation

2 Changing face of Retail Report by Deloitte

3 Harvard study on collaboration

Thank You

We would love to hear from you feedbackmindticklecom

copy MindTickle Inc 2013 All rights reserved

  • The 10 Step Guide toNew Hire Training of Retail Associates
  • Why should you read further
  • Slide Number 3
  • Benefits of an effective new hire training program
  • Align retail associates with business goals
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Basics of sales and customer service
  • Slide Number 10
  • Chapter 2Step 5 Describe your customer profile
  • Chapter 2Step 6 Customer service and sales techniques
  • In-store operations and processes
  • Chapter 3 Step 7 Loss prevention
  • Chapter 3 Step 8 Inventory Control
  • Chapter 3 Step 9 Safety
  • Chapter 3 Step 10 Visual Merchandising
  • References
  • Thank You
Page 14: Step by-step guide to new hire training of retail associates

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e In

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013

Share This Document

Chapter 3

Step 7 Loss prevention

Ensure your entire staff is well trained in inventory loss prevention and shrinkage

bull Understanding what is shrink and how can it be prevented

bull Alerting customers to the sales associatersquos presence

bull Reporting stock shrinkagebull Monitoring floor merchandisebull Properly alerting other sales associates to

suspicious customers

14

Holiday season is by far the most costly time for shrinkage and training on proactive preventative loss prevention measures can go a long way to making it a profitable and successful holiday season

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 8 Inventory Control

Create a training program to educate store associates about the basics and importance of inventory managementbull What is meant by inventory controlbull The importance of maintaining accurate

inventory recordsbull What to do when inventory arrives in

your storebull The importance of inventory control

systems in maintaining customer satisfactionbull How to locate merchandise for the customer

15

Unavailability of merchandise empty shelves leave a negative impression on the customers and they are reluctant to visit the store in near future

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 9 Safety

By giving employees the tools they need you can make safety a priority and ensure the safety of the employees and customers as well as protect your stores from any disasters due to human errorsbull Recognize common safety problems in

retail storesbull How to minimize unsafe conditions for

employees and customersbull How to properly respond to and report

safety concernsbull Procedures for dealing with common

emergencies

16

There is nothing more important than ensuring the safety of your customers and employees

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 10 Visual Merchandising

Visual merchandising is one of the key components that can help to boost up your sales revenue Associates should get a basic training on merchandising which should cover following aspectsbull The importance of having organized and well-

maintained storage areasbull How to effectively arrange merchandisebull How to maintain displays throughout the daybull Why and when to replace displaysbull Recovery get the store ready for next customer

17

Going the extra distance with your displays and merchandising can not only impact immediate sales but can also help you create a unique identity and ambiance that will contribute to building yourself a loyal clientele

copy M

indT

ickl

e In

c 2

013

Share This Document

References

18

1 National Retail Security Survey 2011 by National Retail Federation

2 Changing face of Retail Report by Deloitte

3 Harvard study on collaboration

Thank You

We would love to hear from you feedbackmindticklecom

copy MindTickle Inc 2013 All rights reserved

  • The 10 Step Guide toNew Hire Training of Retail Associates
  • Why should you read further
  • Slide Number 3
  • Benefits of an effective new hire training program
  • Align retail associates with business goals
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Basics of sales and customer service
  • Slide Number 10
  • Chapter 2Step 5 Describe your customer profile
  • Chapter 2Step 6 Customer service and sales techniques
  • In-store operations and processes
  • Chapter 3 Step 7 Loss prevention
  • Chapter 3 Step 8 Inventory Control
  • Chapter 3 Step 9 Safety
  • Chapter 3 Step 10 Visual Merchandising
  • References
  • Thank You
Page 15: Step by-step guide to new hire training of retail associates

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013

Share This Document

Chapter 3

Step 8 Inventory Control

Create a training program to educate store associates about the basics and importance of inventory managementbull What is meant by inventory controlbull The importance of maintaining accurate

inventory recordsbull What to do when inventory arrives in

your storebull The importance of inventory control

systems in maintaining customer satisfactionbull How to locate merchandise for the customer

15

Unavailability of merchandise empty shelves leave a negative impression on the customers and they are reluctant to visit the store in near future

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 9 Safety

By giving employees the tools they need you can make safety a priority and ensure the safety of the employees and customers as well as protect your stores from any disasters due to human errorsbull Recognize common safety problems in

retail storesbull How to minimize unsafe conditions for

employees and customersbull How to properly respond to and report

safety concernsbull Procedures for dealing with common

emergencies

16

There is nothing more important than ensuring the safety of your customers and employees

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 10 Visual Merchandising

Visual merchandising is one of the key components that can help to boost up your sales revenue Associates should get a basic training on merchandising which should cover following aspectsbull The importance of having organized and well-

maintained storage areasbull How to effectively arrange merchandisebull How to maintain displays throughout the daybull Why and when to replace displaysbull Recovery get the store ready for next customer

17

Going the extra distance with your displays and merchandising can not only impact immediate sales but can also help you create a unique identity and ambiance that will contribute to building yourself a loyal clientele

copy M

indT

ickl

e In

c 2

013

Share This Document

References

18

1 National Retail Security Survey 2011 by National Retail Federation

2 Changing face of Retail Report by Deloitte

3 Harvard study on collaboration

Thank You

We would love to hear from you feedbackmindticklecom

copy MindTickle Inc 2013 All rights reserved

  • The 10 Step Guide toNew Hire Training of Retail Associates
  • Why should you read further
  • Slide Number 3
  • Benefits of an effective new hire training program
  • Align retail associates with business goals
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Basics of sales and customer service
  • Slide Number 10
  • Chapter 2Step 5 Describe your customer profile
  • Chapter 2Step 6 Customer service and sales techniques
  • In-store operations and processes
  • Chapter 3 Step 7 Loss prevention
  • Chapter 3 Step 8 Inventory Control
  • Chapter 3 Step 9 Safety
  • Chapter 3 Step 10 Visual Merchandising
  • References
  • Thank You
Page 16: Step by-step guide to new hire training of retail associates

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013

Share This Document

Chapter 3

Step 9 Safety

By giving employees the tools they need you can make safety a priority and ensure the safety of the employees and customers as well as protect your stores from any disasters due to human errorsbull Recognize common safety problems in

retail storesbull How to minimize unsafe conditions for

employees and customersbull How to properly respond to and report

safety concernsbull Procedures for dealing with common

emergencies

16

There is nothing more important than ensuring the safety of your customers and employees

copy M

indT

ickl

e In

c 2

013

Share This Document

Chapter 3

Step 10 Visual Merchandising

Visual merchandising is one of the key components that can help to boost up your sales revenue Associates should get a basic training on merchandising which should cover following aspectsbull The importance of having organized and well-

maintained storage areasbull How to effectively arrange merchandisebull How to maintain displays throughout the daybull Why and when to replace displaysbull Recovery get the store ready for next customer

17

Going the extra distance with your displays and merchandising can not only impact immediate sales but can also help you create a unique identity and ambiance that will contribute to building yourself a loyal clientele

copy M

indT

ickl

e In

c 2

013

Share This Document

References

18

1 National Retail Security Survey 2011 by National Retail Federation

2 Changing face of Retail Report by Deloitte

3 Harvard study on collaboration

Thank You

We would love to hear from you feedbackmindticklecom

copy MindTickle Inc 2013 All rights reserved

  • The 10 Step Guide toNew Hire Training of Retail Associates
  • Why should you read further
  • Slide Number 3
  • Benefits of an effective new hire training program
  • Align retail associates with business goals
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Basics of sales and customer service
  • Slide Number 10
  • Chapter 2Step 5 Describe your customer profile
  • Chapter 2Step 6 Customer service and sales techniques
  • In-store operations and processes
  • Chapter 3 Step 7 Loss prevention
  • Chapter 3 Step 8 Inventory Control
  • Chapter 3 Step 9 Safety
  • Chapter 3 Step 10 Visual Merchandising
  • References
  • Thank You
Page 17: Step by-step guide to new hire training of retail associates

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e In

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013

Share This Document

Chapter 3

Step 10 Visual Merchandising

Visual merchandising is one of the key components that can help to boost up your sales revenue Associates should get a basic training on merchandising which should cover following aspectsbull The importance of having organized and well-

maintained storage areasbull How to effectively arrange merchandisebull How to maintain displays throughout the daybull Why and when to replace displaysbull Recovery get the store ready for next customer

17

Going the extra distance with your displays and merchandising can not only impact immediate sales but can also help you create a unique identity and ambiance that will contribute to building yourself a loyal clientele

copy M

indT

ickl

e In

c 2

013

Share This Document

References

18

1 National Retail Security Survey 2011 by National Retail Federation

2 Changing face of Retail Report by Deloitte

3 Harvard study on collaboration

Thank You

We would love to hear from you feedbackmindticklecom

copy MindTickle Inc 2013 All rights reserved

  • The 10 Step Guide toNew Hire Training of Retail Associates
  • Why should you read further
  • Slide Number 3
  • Benefits of an effective new hire training program
  • Align retail associates with business goals
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Basics of sales and customer service
  • Slide Number 10
  • Chapter 2Step 5 Describe your customer profile
  • Chapter 2Step 6 Customer service and sales techniques
  • In-store operations and processes
  • Chapter 3 Step 7 Loss prevention
  • Chapter 3 Step 8 Inventory Control
  • Chapter 3 Step 9 Safety
  • Chapter 3 Step 10 Visual Merchandising
  • References
  • Thank You
Page 18: Step by-step guide to new hire training of retail associates

copy M

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e In

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013

Share This Document

References

18

1 National Retail Security Survey 2011 by National Retail Federation

2 Changing face of Retail Report by Deloitte

3 Harvard study on collaboration

Thank You

We would love to hear from you feedbackmindticklecom

copy MindTickle Inc 2013 All rights reserved

  • The 10 Step Guide toNew Hire Training of Retail Associates
  • Why should you read further
  • Slide Number 3
  • Benefits of an effective new hire training program
  • Align retail associates with business goals
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Basics of sales and customer service
  • Slide Number 10
  • Chapter 2Step 5 Describe your customer profile
  • Chapter 2Step 6 Customer service and sales techniques
  • In-store operations and processes
  • Chapter 3 Step 7 Loss prevention
  • Chapter 3 Step 8 Inventory Control
  • Chapter 3 Step 9 Safety
  • Chapter 3 Step 10 Visual Merchandising
  • References
  • Thank You
Page 19: Step by-step guide to new hire training of retail associates

Thank You

We would love to hear from you feedbackmindticklecom

copy MindTickle Inc 2013 All rights reserved

  • The 10 Step Guide toNew Hire Training of Retail Associates
  • Why should you read further
  • Slide Number 3
  • Benefits of an effective new hire training program
  • Align retail associates with business goals
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Basics of sales and customer service
  • Slide Number 10
  • Chapter 2Step 5 Describe your customer profile
  • Chapter 2Step 6 Customer service and sales techniques
  • In-store operations and processes
  • Chapter 3 Step 7 Loss prevention
  • Chapter 3 Step 8 Inventory Control
  • Chapter 3 Step 9 Safety
  • Chapter 3 Step 10 Visual Merchandising
  • References
  • Thank You