step-by-step internet marketing guide

011. Contests2. Website redesign for better conversion3. Introduction 4. Main steps of website redesign 5. Website Planning6. Metrics7. Important SEO components 8. Competitive analysis 9. Resources

Contents

Step-by-Step Internet Marketing Guide

1. Search engine optimization2. Email marketing3. Mobile advertising4. Lead generation5. Blogging & Social media6. Web analytics

t t o a new website that will generate traffic and convert leads into cust s.

This e-book is perfect for any level business owner (marketer). With detailed instruction on how to plan, design, develop and market your business website, you will be able to execute effective online strategies. Main componen success ful online strategy:

• Help your potential customers find your website online • Present your products and services in an effective way • Help your potential customers get in touch with you • Revie eting campaigns to identify what works best • Repeat

By Vadim Kotin.

Founder of Vancouver based Internet marketing company VN Web Group. VN Web Group is a full service internet marketing agency helping business owners connect with their customersthrough innovative and measurable web marketing solutions.

By using this Step-By-Step Guide you will learn the main components of a successful website design and will be able to develop your own online marketing strategy.

02

Introduction

This guide is perfect for marketers or business managerswho are new to online marketing and would like to learnfundamentals of Internet Marketing.

By using this Step-By-Step Guide you will learn main components of Internetmarketing and will be able to develop your own online marketing strategy.

VN Web Group Inc.200C-1228 Hamilton StreetVancouver, BC V6B 6L2

www.vnwebsolutions.ca

All-In-One Marketing Solution take your online marketing strategy to the next level by incorporating all important marketing components into a single program.

03

LeadGeneration

Creative Copywriting

Landing PageOptimization

Analytics



About VN Web Group

Websites are redesigned for a reason. Big brands and small business don’t do it just for the sake of beautification. They’re in it for growing traffic, converting leads and increasing sales. Last year, two trends compelled webmasters to redesign: Google’s new search algorithms Penguin and Panda) and the growth of mobile traffic.

Every website redesign should start from careful planning and brainstorming.Your new website should help you improve your position and help yourbusiness grow.

Good luck!

“ “Before anything else, there are at least two things to consider when planning for a site redesign. First, optimize for mobile devices. Second, pay careful attentionto redesign issues that may affect site traffic or search engine optimization.

04VN Web Group Inc.200C-1228 Hamilton StreetVancouver, BC V6B 6L2


Get started - Develop a plan!

A great internet marketing strategy combines company’s goals, timeline and returnon investment. You should start with end result and work your way up.

Example above shows, if you have a goal to bring $240,000 in additional revenue this year, you need to identify how many new customers you need to achieve this goal. Once you know how many new customers you need, you should be able to identify howmany leads you will need to generate that number of new customers.

Example: 24,000 leads / year = 480 new customers (2%) = 480 new customersbuy your services for $500 each = Total new revenue: $240,000

05

Search Engine Optimization

Build a keyword strategy

• Create a list of main 5-10 keywords relevant to your business offerings• Choose keywords based on difficulty and relevance• Design and optimize your website around your keywords

Optimize your website

After the list of keywords is complete, you should start working on designing of your website’s structure and navigation. Make sure you integrate keywords into website copy, images, links and urls. Please keep in mind that your website designed not for search engines but for website visitors.

Your website can be penalized for overoptimization, so make sure you don't stuff content with keywords.



Many websites lose website rankings on search engines after a website is redesigned. This happens because while the architecture of redesigned pages changes, keywords are removed from content and metatags, page names are changed, and internal links start pointing to “Not Found” pages.

Here are some of the important points that we would like you to note while you’re redesigning your website:




On-page SEO:

Refers to website implementation strategies to optimize position of a website in search results of particular words or phrases.

Key elements of on-page website optimization:

• Page Titles• Meta descriptions• Headings (H1, H2, H3)• Cascading style sheets (CSS)• Images (Alt tags)• Domain name info (include keyword in domain name)• URL Structure (name.php?=id345)

There are two types of SEO: On-page O�-page



07


O�-page SEO

Refers to optimization strategies outside of your website's design such as link building with authoritative sites with relevant content.

Improving OFF-page SEO

>> Forum Marketing>> Social Bookmarking>> Search Engine and Directory Submissions>> Web 2.0 Services>> Images and Videos>> Blog>> Social Media

On-page SEO accounts for 25% and O�-page SEO makes up the remaining75% of your overall search engine ranking!







Email Marketing

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Key elements of email marketing

>> Make Sure Your Email Has Obvious Links>> Make It Easy to Unsubscribe>> Follow Spam Tips EVERY Time You Send Email!>> Maximize Your Email Template Dimensions>> Keep Your Text Short and Easy to Scan>> Properly Use Alt Text and Title >>Send Test Emails BEFORE Sending to List

Email is one of the most powerful and yet one of the most dangerous mediums of communications!



Optimize your website for mobile

Did you know that more and more internet usersare use mobile devices to �nd businesses online?If your website not build for mobile devises, chancesthat you are missing at least 30% of qualify tra�c.

Some of the features

- Mobile maps & directions - Click-to-call feature - Click-to-text feature - Mobile RSS - Mobile browser compatibility

75% of customers prefer a mobile friendly site (Google, 2013)



Implement Analytics

Web analytics is not just a tool for measuring web tra�c but can be used as a tool for business and market research, and to assess and improve the e�ectiveness of a web site. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. I

Some of the main features:

• Set up goals• Identify opportunities• Look at Traffic / Bounce rate• Leads / Customers• Sales by Keywords• Marketing effectiveness by channel

Google Analytics helps you make crucial marketing decisions regarding advertising investments!



NOT SURE WHERE TO START?

call: (604) 558 - 1511 web: www.vnwebsolutions.ca

Follow up on:

Twitter: https://twitter.com/VNWebGroupFacebook: https://www.facebook.com/vnwebgroupGoolge Plus: https://plus.google.com/117853271151296027454/about

step-by-step internet marketing guide

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