Step Café

Group 2

Introducing the store 1/2

Form of sales Only EC （ Electronic Commerce ） , not retail

Products and services Discount cosmetics

Number of employees 2(wife and husband)

Store capital 4million yen

Yearly sales　　 10million yen

Introducing the store 2/2

Targeting customers Women, 30s and 40s age in Japan

EC category B2C

Technologies in use. E-mail, HP (Internet)

Measure of transportation other company delivery service (Yamato)

Business flow 1/2

Process of settlement: Buying goods (Customer side) order to buy for unused cosmetics→

（ Step café side ） add value to the cosmetics→ （ C ） pre-permission & transport cosmetics→

(S) assess to the cosmetics & confirmation → （ C ） final decision→ (S) payment money

Business flow 2/2

Process of settlement: Selling goods

（ Step café side ） exhibit cosmetics on HP →(Customer side) select & order cosmetics

　　　→ (S) confirmation about order

　　　→ （ C ） payment money

　　　→ (S) transport goods

Electronic Commerce 1/2

Rate of EC in total sales

　　 １００％

Resources allocated for EC

　　 cost of transportation (6%)

　　 cost of advertisement (2%)

　　 cost of fee (4%)

Electronic Commerce 2/2

How was the EC developed

Help from Chamber of commerce Current objectives of EC

Increasing sales & access to HP Future objectives of EC

To employ staffs

SWOT

☆Threats

・ follower can start

resemble business

easily

☆Opportunities・ existing rival

corporations are little

・ There are much potential

☆Weakness

・ It’s difficult to be

known by customers

☆Strengths

・ low price

compares with

shop price

Subject

The necessary for growth

To increase kind of handling goods

To be known Step Café’s HP for more

END