step change presentation
TRANSCRIPT
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Tos t i tos "Race to the Bow l " Campa ign
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Social Marketing Solutions Facebook & Social Media
Widget Ads & Applications
Microsites & Mobile
Integrated"Social Marketing"Campaigns "
engage customers and prospects through distributed content and applications.
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Using Facebook Ads + Applications to Amplify Social Momentum
Engage Share Interact
Targeted Impressions • put content in context • earn attention • convert to interaction
Organic Impressions • extend reach & response • leverage relationships • connect communities
Engagement Applications
Facebook Page
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A nationwide contest for the Fiesta Bowl, run entirely inside a Facebook Page"
Contest submissions, integrated with newsfeed"to drive awareness 17,779 people became fans 39,477 unique visitors 597 wall posts 1098 entries with photos
>13MM social impressions generated through sharing and newsfeeds
Tostitos "Race to the Bowl" Campaign
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Social Marketing Amplifier ROI
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Make sure your content is compelling"(don't be boring)
Think of it as a program, not a project."(plan for some ongoing management)
Focus on creating social momentum: Be naturally noisy (newsfeeds, notifications, etc.)
Empower everyone as an evangelist (easy sharing) Know your influencers (and get their attention)
Lessons learned from 20+ Social Marketing Campaigns