Step up your social game

Jackie FunkMarketing Exec and Social Evangelist@jackiefunk#WOTC14

32 May 2023

Why all the hype about social?

Social Selling is here to stay

We are all social recruiters

Social Engagement requires social ambassadors

Let’s put social to work for us

Agenda

The “big 3” have more than 1.8+ million active members

… generating 1 billion+ unique interactions every day

… in more than 200 countries.

The pace of change

Why social “should” be important to all of us

Make social engagement a differentiator.

Reputation is everything….personal,

professional, online, offline Social Opportunity –

Offers real-time connections.

Social Reality – Once it’s “out there”, it’s out there!

Visibility – greater visibility into what others are saying.

Reputation Management – greater obligation to monitor, respond and escalate.

Reminder…as a social ambassador, you are an extension of your

brand.

Stuff happens…it’s how you deal with it that really matters.

132 May 2023

Know your social media policy (or create one!)

Social never sleeps (who is keeping an eye on it?)

Don’t “mix up” your accounts (personal and pro)

When in doubt, seek guidance from above (first)

Consider automation (but don’t become a machine)

A Few Engagement Rules to Live By…

Create enthusiastic social ambassadors (think amplification)

Let’s talk Social Recruiting

The world we live in…

Reputation is everything….personal,

professional, online, offline

But there are challenges…

More resumes

Increase in employee referrals

Recruiters using social

Higher quality candidates

Harder to screen

Your reputation is on the line if there’s no follow-up

Are they trained?

What if we lose them in the pile?

…so don’t dive in blindly!

Recruiters need to add value

Requires content strategy and business knowledge

Let’s Talk Social Selling

Did you know?

Companies with a blog have 97% more inbound links than others

34% of marketers use Twitter to successfully generate leads

There are now over 1B with Google+ enabled accounts

70% of marketers used Facebook to acquire new customers

86% of buyers engage in web research independent of the sales cycle

There are over 39M students and recent college grads on LinkedIn

B2B marketers using blogs generate 67% more leads

As marketers and social sellers, where should we impact the

buying cycle?

1. Monitor and Listen!

2. Get in the Mix!

Where appropriate, ALWAYS link to further information or back to your website!

Achievements, awards and accolades

Thought leadership and discussion pieces

Showcasing our people and culture

Technology reviews and demonstrations

New solutions and services

Expert perspectives and opinions

Behind the scenes from events or trade shows

Any hot off the press company news

Industry and partner updates

3. Engage and Impress

Get Serious4Social in 15 Minutes/Day

1. Invite 3 people to connect – LinkedIn2. Comment on 1 status update –

LinkedIn3. Share 1 LinkedIn status update –

LinkedIn/Twitter4. My modified Twitter 4-1-1: For every

1 self-serving tweet:– Share 4 pieces of relevant content

written by others– Re-tweet 1 meaningful tweet– Favorite 1 informative tweet

“You don’t have to be great to start…but you have to start to be great.”- Zig Ziglar

A few parting thoughts

Are you ready to step up your social game?

Keep the conversation going with me at @jackiefunk

Visit my new blog at Blog.Serious4Social.comKeep sharing the goodness of #WOTC14