1

Moving a Generation to Change the World

Inspiring volunteering through music and brand partnerships

Creating a sustainable pro-social platform

2

RockCorps is a global youth movement whose mission is to inspire the world’s youth to experience the power of volunteering and to reach their full potential, whilst benefiting communities and brands.

3

THE ROCKCORPS PLATFORM IS BUILT ON A SIMPLE IDEA

RockCorps stages unique music concerts, festivals and events and gives tickets to those who complete four hours of volunteer work at a RockCorps organized project.

GIVE,GET

GIVEN

4

ROCKCORPS IS A GROWING GLOBAL AND LOCAL MOVEMENT

US

A

UK

Fra

nce

Isra

el

Got 2 Give2 Get

Give, Get Given

Tu Donnes,Tu Reçois ככשנותנים מקבלים

Launched: 200532,000 volunteers

Launched: 200840,000 volunteers

Launched: 200921,000 volunteers

Launched: 201013,500 volunteers

Mexico, Colombia, Venezuela, South Africa in 2012

5

ROCKCORPS’ BELIEF YOUTH HAVE THE POWERTO CHANGE THE WORLD

With that core belief we have created a platform that allows youth to reach their full potential while benefiting communities, brands and artists.

“…there is one and only one social

responsibility of business: to use its

resources and engage in activities designed

to increase its profits...”

A Third Way?

We focus really hard on selling more minutes and text and phones

9

ROCKCORPS IS STRUCTURED TO HAVE A WIDE AND DEEP IMPACT

Volunteers & local communities

Recruitment audience & content viewers

Mass market, amplification audience (social media & TV)

Thousands

Hundreds ofThousands

Millions

10

THE ROCKCORPS MODELROCKCORPS IS A TURNKEY SOLUTION FOR ITS BRAND PARTNERS. THERE ARE FOUR DISTINCT STAGES, EACH ARE INTRINSICALLY LINKED AND METICULOUSLY PLANNED TO PROVIDE PARTNERS WITH A HOLISTIC, WORKABLE MARKETING PLATFORM*

• Major recruitment campaign - integrated media plan/buy, across ATL and BTL

• Co-branded web site - integrated with all major social media and promoting video and other content

• Highly developed CRM system to manage volunteer’s ’journey’ - customized backendand dedicated call centre

• Leads to a large shared database

• Charity services department which buildslinks with local NGOs

• Production of all volunteer events, including project supplies, sound system, staff, food and security

• Legacy work done in the community

• Builds positive relationships with non-profit and government sectors

• Branded live event

• Distinctive music programfeaturing platinum selling international as well as local artists

• Multi camera shoot to capture performance

• Full branded content across broadcast TVand digital platforms

• PR campaign with motivated artists

• Volunteer anytime, anywhere

• Year round program supported by social media

• National reach through UK wide NGO network

• Leverage and integration with other brand partner assets to provide rewards

ProjectsReward

Recruit Collective

* RockCorps plans and delivers all four stages, including all volunteer projects, concerts and content

11

ROCKCORPS IS A COMPLETE ENGAGEMENT PLATFORM THAT GOES BEYOND THE BOUNDARIES OF TRADITIONAL SPONSORSHIP, DELIVERING SIGNIFICANT BENEFITS FOR BRAND PARTNERS AND POSITIVELY IMPACTING BUSINESSES FROM TOP TO BOTTOM

Shifts brand perception

- consumer and businessImproves staff

motivation & satisfaction of work

Delivers significant brand awareness and media value (x 3 ROI)

Engages key stakeholders Local/national

Governments, Society, Shareholders, Retailers

Provides rich branded content for

multi-platform/social media use

Leaves lasting legacyCommunity, personal and

brand relationships

Builds meaningful, lasting relationships

Youth, moms, stakeholders, 3rd sector Builds networks of

people

Extends, grows & builds CSR agendas

Generates brand experiences

Changes consumer behavior

Corporate hospitality

12

ROCKCORPS INSPIRES YOUTH

"Meeting new people and helping the community, something that I could never picture myself doing, but RockCorps helped me do it.  Also the concert

was out of this world as it was the first concert I had ever been to with such great artists.  I will never

forget it" - Lisa - 17 years old

"I think the best thing about RockCorps is that it brought together loads of different people and we all made friends because we were united for one cause and at this particular time in the media where youth

are seen in a bad light, we showed everyone that we want to help our own communities and other communities as well." Kathryn - 18 years old

"You are doing something - you are like, wow, I am doing something actually for the country, you’re sat

there thinking why this has not been done, and actually going out there and doing something.  You do realize you have made some kind of difference."

• 73% said that the concert showed them how powerful volunteer work can be

• 80% say they can make time to give back after doing RockCorps

• 96% tell friends and family about the experience

• 91% say it is a refreshing approach to helping the community

• 91% say it was great to work as part of a team

13

Give, Get GivenGot 2 Give 2 Get

Tu Donne, Tu ReçoisTiempo para Compartir