Steps for Effective

Facebook Ads

Team 2

What makes a Facebook Ad Effective?

• Engaging Call-to-Action• Providing a strong Value proposition• Relevance• Disruption Factor

Components of a Facebook Advertisement.• Image:

• Text: You will have roughly 140 characters or less to make an impact

• Video:– Should not be disruptive (Avoid Automatic streaming)– The thumbnail of Video should carry Logo of the brand being

advertised

Characters Sample Images

High Impact Happy people

Relevance Colorful Logos

Simple and Bright Image Headshots

Manage Your Budget

• Set a limit on daily spend• Start off slow until to gauge the effectiveness• Pay per Click – Review Bid Prices often• Review and improve to have your budget spent wisely.• A Targeted Approach – would allow effective Budget management

Experiment

• Create Test Pages• Introduce the Ad to your Test Group• Helps in gaining a perspective on reception• Recognize Failed Ads and improve upon.• Know when to stop – Stop Thrusting Ads down the throat.• Landing Page

Tracking / Monitoring

• Clicks – The number of clicks the Facebook ad received.

• Impressions – Impressions tell you how many times the ad has been seen by a Facebook user.

• CTR – (Click-through rate) how many times your ad was clicked, divided by the number of times it was shown (impressions).

• Actions - The number of people who took the action you had in mind when developing the ad itself.

• Conversions - How many people responded to your CTA. This metric counts actions from the ad, including when someone has gone to your page and clicked “like.”

• Cost-Per-Conversion – Calculates how much you pay for a new Fan

Sample Ads

Sample Ads