OUTSOURCE the game development part to an Experienced team of mobile game developers with a rich Work Portfolio and Technical Skills sets, and excellent Communication as well as Thinking Skills; if you have already decided to use an offshore mobile game development com-pany instead of developing it on your own.

FIND COST by deciding on the type of design and animation along with number of screens in the mobile game app; platform (Android and/or iOS) development; time frames

before MVP, and quality testing.

MONETIZE the free app by In-App Ad-vertising, by using tools like mobile specific banner ads, and In-App Pur-chasing, which can be used to gain access to special content or features.

APP REVIEW can be done with the help of Industry Experts for Viral Word-of-Mouth, app users, App Reviewers and Press Kit, which contains information about your

company and app.

SOURCES

*Stuart Dredge: http://www.theguardian.com/technolo-gy/2014/may/03/mobile-games-ten-things-you-need-to-know

**Dean Takahashi: http://venturebeat.com/2014/04/15/247-game-companies-gener

-ate-more-than-1m-in-mobile-revenue-in-the-u-s-alone/

***Natasha Starkell: http://www.huffingtonpost.com/nata-sha-starkell/how-much-money-top-50-fre_b_5279520.html

FACTS

7 Steps to Succesfully Outsource Development & Launch Mobile Games

1

3

5

6

4

2

7

APP STORE OPTIMIZATION is done by find-ing high-ranking related Keywords; which should be incorporated in each section of app description like App Title, Body Description, Features and Notes.

RETENTION AND MONETIZATION of Mobile App includes analyzing the following indicators (1) User Acquisition Data, (2) Engagement Data, (3) In-App Retention Analytics, and (4) App Monetization Strategies.

Research companies, IHS and App Annie,

estimated that total mobile game spending reached

$15 billion in 2013.*

In US, there are 247 game companies

that reap over more than $1 million in revenue from

mobile games.**

Appreneurs’ Cookbook: http://click-labs.com/7-steps-suc-cessfully-outsource-launch-mobile-games-ebook.pdf

Amongst the top 50 overall free apps in the Apple App Store the biggest earner is Clash of Clans ($168'000

revenue per day, 33,700 downloads per day)***

USER ACQUISITION can be done via 3 channels: (1) Organic Search (Direct Search or App Search Optimization); (2) Paid Method, which (Burst Campaigning and Email Marketing); and (3) Other Channels like Social Media Marketing, Review Exchange Websites, Competition Mar-

keting, Press Release, and App Review Sites.

Angry Birds is the first genuinely massive mobile game to emerge

in the iPhone and Android era.