“Which of these brands, if any, do you associate with the word hygiene?”

withco-branding

Benefits of Co-brandingSteriTouch® is an established and trusted brand used by a broad range of clients, from small start-ups to global retailers. The trademark is used across a diverse range of market sectors, including healthcare, catering, domestic, infant & baby, consumer electrical and washroom services.

Adopting SteriTouch® can provide a competitive edge, differentiating your products from your competitors’, or allow you to catch up with those brands already benefiting from antimicrobial technology. It will provide an immediate marketing advantage, increase the perceived value of your products and enable you to respond to growing concern over bacterial infections.

Using SteriTouch® has enabled Bedfont to differentiate our products from those of our competitors and dramatically reduce the risk of cross-infection, therefore making our company more profitable in a harsh economic environment.” Bedfont Scientific

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Who’s Talking About SteriTouch®?The SteriTouch® brand is at the heart of our business and is

the main reason customers choose us over other antimicrobial suppliers.

What do our customers say about the brand?

“ The results of the Ipsos MORI poll suggest UK consumers share our belief in recognising SteriTouch® as the name in antimicrobial

protection.” Paul Waller – Brand Director, Tor Coatings (Rust-Oleum)

“ The support and service from SteriTouch has been first class from day one and the use of the brand on the Apreco products sends a very positive

message to the market.” Mike Hodges – MD, Apreco

“ Proporta chose SteriTouch because it needed to partner with a company with a solid reputation in its field.”

Rosie Swaffer – Marketing Manager, Proporta

We make it easyOur trademark is free to use as a

co-brand on your products, packaging, literature and web site. We are unique

among antimicrobial specialists in that we do not charge licensing fees or require

a minimum annual spend. We have a trademark agreement which is designed to

protect the SteriTouch® brand rather than place onerous obligations on those companies using it.

Other than their commitment to developing a solid partnership, one of the great

benefits of working with SteriTouch® is the fact that their trademark is available as a co-brand,

not just to Dugdale but also Dugdale’s customers, without any associated licensing fees.”

Dugdale plc

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As a SteriTouch® brand user, you are assuring your customers that they are benefiting from the highest quality antimicrobial products, manufactured in the UK and rigorously tested in independent laboratories.

Once SteriTouch® is in your products, that’s where it will stay. It won’t rub off or leach out, it requires no upkeep, and it will last for the lifetime of the product. Importantly, there are no ongoing costs or maintenance requirements.

The SteriTouch® DifferenceWhen choosing a co-brand, there are several essential considerations. Level of service, licensing costs and accessibility are all extremely important, but perhaps the most vital is the message the co-brand conveys to your customers. There is little point choosing to adopt a co-brand that appears irrelevant, or worse still one that gives the wrong impression and confuses or deters consumers. This is where SteriTouch® excels.

One of the most significant advantages afforded by our brand is the simple fact that the word ‘SteriTouch’ conveys so well the properties it provides. Other brands undoubtedly utilise excellent antimicrobial technology but there is little point adopting such a co-brand if it appears irrelevant or confusing to consumers.

Two Ipsos MORI polls have established that among the leading UK antimicrobial brands, SteriTouch® was the most recognised. Furthermore, the SteriTouch® name was associated with ‘hygiene’ by almost ten times as many consumers as the nearest competitor. Interestingly, that competitor was associated with ‘biodegradable’ by almost four times as many people as ‘hygiene’.

“Which of these brands, if any, do you associate with the word hygiene?”

“Which of these brands, if any, do you associate with the word biodegradable?”

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1,132 Main shoppers aged 18+ across Great Britain were interviewed using Ipsos MORI’s Face-to-face Omnibus.

info@steritouch.com 01495 211400 www.steritouch.come t w

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