stern aspects of energy efficiency management csr, environment, marketing, cdm potentials, seed...

STERNwww.sternasia.com

Aspects of Energy Efficiency

Management CSR, Environment, Marketing,

CDM potentials, Seed funds


Focus AreasSTERN is an implementing agent for TÜV Rheinland to ensure the self sustainability of the organization with

following aspects: • Energy efficiency management setup

– Identify leakages– Setup energy efficiency management and their responsibilities– Targets and policies regarding commitments for reducing the carbon footprint – Incorporate an overall monitoring plan

• Corporate social responsibility within the premises – Improve working environment of employees– Improve relationship with local authorities with continuous improvements– Security intelligence in the premises and implementations of tools

• Strategic Marketing & PR to use the reduced carbon footprint as a marketing tool– Create seed funds for CSR and Marketing activities and potential CDM projects

• Identify CDM potentials with Technology solutions• Incorporate the financial aspect for a CDM investment• Self sustainability for the Corporate company


• Energy is a valuable raw material resource required to run a business;

• Energy is not plain overhead and part of business maintenance;

• Energy has costs and environmental impacts;

• Energy needs to be managed well in order to increase the business profitability and competitiveness and to mitigate the seriousness of these impacts;

• All organizations can save energy by applying the same sound management principles and techniques they use elsewhere in the business for key resources such as raw materials and labor;

•These management practices must include full managerial accountability for energy use. The management of energy consumption and costs eliminates waste and brings in ongoing, cumulative savings;

Setting up and running an effective energymanagement program - Basics


• convince upper management of the value of systematic energy management in achieving the organization’s strategic objectives;

• In essence, the strategic goal of most corporations is to gain a competitive advantage by seizing external and internal opportunities so as to improve the profitability of their operations, products and sales and their marketplace position;

• Developing a successful corporate strategy requires taking into account all of the influences on the organization’s operation and integrating the various management functions into an efficiently working whole. Energy management should be one of these functions;

Strategic consideration


• The Organization should conduct a review of its strengths, weaknesses, opportunities and threats (SWOT analysis) including various legal and environmental considerations (such as emissions, effluent, etc.); • This analysis would identify future threats to profitability, and ways to reduce costs should be sought; • Energy efficiency improvement programs become an integral part of the Corporate strategy to counter such threats;

• Those Programs will help to improve profit margins through energy savings;

• Applying good energy management practices is just as important to achieving these savings as the appropriate process technology. It should be remembered that any operational savings translate directly to bottom-line improvement, dollar for dollar;

Strategic consideration


Setting up an effective energy management program follows proven principles of establishing any management system. These principles fit any size and type of organization.

Plan Do Check Act Improve

Energy Management


Sign up energy efficiency

Pre audit from TÜV Rheinland

Management setup & person in charge

Energy auditreport

Action plan and time tables

CSR PR & Marketing

Environment& Suppliers

Policies, Objectives, Swot

Assign responsibilities for action plan

Action plan developed & identifications

List of priorities & Monitoring

Energy Engineers Stern Stern Stern

Energy Management Samplethe first steps

CDMAspects

Stern


Green Marketing & PR

• Green marketing and public relations becomes a global corporate issue for their image and corporate identity

• It can positively differentiate companies from their competition • It provides an edge that delivers increased sales, visibility, customer loyalty, enhanced

company image and positive media coverage• There is a need to continue to educate not only clients but the public at large about

sustainability and its benefits• Sales men, Sales network, Sales promotion girls have to be aware about the Green campaign

and its meaning• Create a marketing strategy to establish seed funds for a CDM project or CSR aspects


Strategic Corporate Social Responsibility & Safety• CSR are now deductable from Taxes• Improve strategic social relationship with the local government and the people living within

the area • Create a program for the people from the people• Establishment and monitoring of the social activities together with the local government • Create awareness within the employees and use it as a public relation tool to strengthen your

position within the local Government• Programs and Status Reports to be submitted to the Top management for approval and

notification• Though the marketing we create seed funds for the establishment of a trust fund


ENERGY MANAGEMENT MATRIXWhere do you stand – mark it


POSITIVE COMPANY REFLECTION

Finance Controlling

Asset Management

MaintenanceControlling

TAXBenefits

Newest Technology

More Cost Efficient

Environment Maximize Asset

ReinvestmentBuying or leasing

ManagementImprovements

Transparency

Energy efficiency

Create a Positive work environment with clear guidelines and new career potentials

Quality Oriented

Strong Corporate Strategy

New Marketing and Public Relation Tools for new Market approach = Repositioning

More competitive and transparent a good basic to react fast

Measure in PROFIT

CSR issues

Working environment

Cost reduction

Energy Efficiency Impact points


IT STARTS WITH YOUAre YOU aware ?

ECO WORLD

Financial/Asset Impact

Marketing Impact

Environmentalimpact

Social Impact

More Profits

Financial support

DevelopmentOf Methodologies

& PDD

Carbon Buyer

yes

CDM PotentialGrowth & ConservationAdvantages against Competitor

Management Impact

Impacts of Energy Efficiency & reducing carbon footprint


Establishment of Energy Management

ECO Certification Program

TUV Rheinland

Implementationprocess

FIRST STEPS TOECO World

stern aspects of energy efficiency management csr, environment, marketing, cdm potentials, seed...

Documents

business energy

energy savings

energy use

business maintenance

environmental impacts

upper management

management system

energy efficiency pre