Commercial Entrepreneurshipwith a case study

of

Steve JobsCEO, Apple Inc. and Pixar Animation.

Made By:-Nihit Kishore B.Sc. Statistics

(H) 15615

9654364250

Commercial Entrepreneurship

A commercial entrepreneur is one who creates profitable engagements resulting in private gain. Commercial entrepreneurship benefits society in the form of new and valuable goods, services as well as jobs and can have effective social impacts.Examples: Jamshed Ji Tata, Dhiru Bhai Ambani, Bill Gates, Steve Jobs , etc.

STEVEN PAUL JOBS

Born in 1955 in Green Bay, Wisconsin

Adopted by Paul and Clara Jobs to live in Santa Clara, California

Graduated high school in Cupertino, California

Apple Pixar NeXT

Education

Jobs went to Reed College in Portland Oregon

He studied Poetry, Literature, and Physics

After one semester, Jobs dropped out of school, but still attended some classes

The Beginnings of Apple Jobs met Steve Wozniak shortly after they

both left school while working for Hewlett-Packard

“Woz” was an incredibly talented engineer, especially in electronic gadgets

While developing a “blue box” device, Jobs convinced Woz to sell it to Berkeley students.

After spending time in India in 1974, Jobs returned to America

He visited with Woz the homebrew computer club, but was not content with just the creation of electronics.

Jobs convinced Woz to help him create a personal computer, the Apple I

Jobs, with marketing help from a friend, had the vision of creating a computer company that would make and sell pc’s.

After showing the Apple I to in town computer stores, Jobs was able to sell 25.

After selling his Volkswagen mini-bus, and asking Woz to sell his scientific calculator, the two raised enough money to create Apple Computers.

APPLE Jobs and Woz sold the Apple I in 1976

for $666, making over $776,000 from sales

In 1977, the two released the Apple II, a single board computer with onboard ROM and a color video interface.

From 1977 to 1983, Apple continued to grow exponentially.

In 1981, IBM finally entered the personal computer market, and in just two years began to outsell Apple.

In 1984, Apple released the Macintosh, the first personal computer with a graphical user interface.

It had 128K of memory, and was expandable.

Along with the mouse, the Macintosh was the most revolutionary computer made up to that point.

In 1985, Bill Gates convinced Jobs to license the graphical user interface in the Macintosh to create Windows, which could run on IBM PC’s.

After the failure of the Apple III and Lisa, Jobs needed a new computer that could compete with the IBM PC.

NEXT

Jobs project in the late 1980’s to mid 90’s was NextStep

A new computer company based on an object oriented software platform, NeXT failed first as a hardware company, then as a software company

Apple similarly did very poorly in the early and mid 90’s, brought on by poor leadership and stagnating computer design

THE SECOND COMING OF JOBS In 1996, Apple

bought NeXT, and with it came Steve Jobs.

In 2000, Jobs became the full CEO of Apple, after the success of the iMac, the first computer mainly marketed for its looks.

RETURN TO PROFITABILITY AND INNOVATION Jobs continues to

innovate the computer industry, spearheading projects like the iPod, iTunes and its Music Store, and high end computer

Under Jobs’ watch, Apple has entered a new phase of growth and profitability, fueled by his imagination and quest for perfection

VISIONARY

Apple has now achieved Fortune’s “Most Admired Company” status third year in a row.

Personal Computing, from a garage.1

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People say the man sees inventions coming

The education and small business industries.

INNOVATOR

February 1985 Steve Jobs receives the National Medal of Technology from President Reagan.

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An endless list of “First Evers” attributed to the man. The PC, the iPod, the Mac, the iPad, the Animation film and many more..

Products, products and products…

“When Apple came up with the Mac, IBM was spending at least 100 times more on R&D.” -- Fortune, Nov. 9, 1998

ENTREPRENEUR

At Apple’s cafeteria the day OS X was released

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Nonconformity- He is an independent soul.

Great marketing strategy.

Achievement Motivation- His most obvious trait indeed.

Keep looking, don’t settle

Always curious.

Never satisfied with himself.

Keeps expanding his horizons, computing, music, movies and what not..

Love what you do

He says, “Find what you love, don’t waste time, do it.” Simple as that.

Madly in Love with technology.

Never Lose Faith

Had to grow up knowing he was unwanted.

Fired from Apple Inc in 1985. The company he began.

Caught a pancreatic cancer in 2004. Never stopped working. Recovered within no time.

Not many know, but these words first came at the back of a paperback published in California in the early 60s, and never really gained attention until Steve Jobs uttered them at the Stanford Commencement Speech.

ALL HE SAYSStay Hungry, Stay Foolish“ ”

He's an aesthete, an artist; driven to make a dent in the universe. -Leander Kahney, Inside Steve’s Brain

WHAT THEY SAYHe, of all the leaders in the industry, has been the most inspiring. -Bill Gates, his archrival.

Jobs is notoriously touchy, but he is changing the world, and forces competitors to do better just to try to keep up -Techcrunch.com.

Thank You