STEVE JOBS

A VISIONARY

TECHNOLOGY

SEPTO INDARTO

Apple and His self

How to make the revolution

in the digital technology

Septo Indarto

Steve Jobs's role in the development of the digital

world has been widely known and remembered by

many people. He was one of the creators of the

best technology in the 21st century ideas of his very

great and is able to create a large change in the

development of the digital world.

He knows what is needed by the people, and he

managed to create a technology that allows many

people to work, he managed to create the Apple

brand is a better choice and liked by many people.

He was not only brave out the idea but he has

realized his idea into a standard digital technology

change in the era of the 21st century, Steve Jobs

will be remembered in history and he has managed

to open a world of new thinking about the

development of technology into the needs and

lifestyle.

He was an extraordinary visionary, Steve Jobs

working with the best talent of his mine. He

managed to create major changes, Apple became

one of the branding that creates a big change in

the world of technology, ranging from iPod music

player to create a standard iPad into a mobile

computer which is then followed by competitors.

Steve Jobs has made a change in digital technology:

1. Creating a change in the entertainment world (iTunes

Music Store and iPad)

2. Creating a desktop computer with beautiful design

(iMac)

3. Creating a movie studio that delivers 3-dimensional

quality of the latest technology at Pixar.

4. Opening a retail store to introduce the Apple

branding and increase sales of Apple products.

Steve Jobs often rated by many as the person who

was fascinated with his own vision and he was very

hard on him for his vision to run his dreams then

make it happen. He is a tough and not easily give

up. He is always thinking of things big and small

things, this concerns regarding product quality,

design, and also trend.

Steve Jobs wanted perfect products, products used

by consumers and provide added value. This course

requires hard work and a long time, but he

managed to realize his dream, he got rid of all the

limitations and create new things that have never

imagined before. A special note to himself: He

achieved it.

When he created and designed the iMac, the

message was clear iMac will be a revolutionary

change in the computer industry and Apple will

change the world. iMac gives a new twist, that

computer must have a beautiful design and not just

a box only.

Computers can look more stylish which makes users

feel comfortable and confident in using it. There

must be more value to be created and offered to

the users of computer, so that they feel different

and unique experience.

It is in the long term will create value branding and

creating loyalty to Apple products in the future.

Steve Jobs was never satisfied in the improvement

of product for perfection. Apple is not just a

branding but Apple made into a symbol of the

digital product innovation.