Leads

Visitors

Customers

Promoters

Strangers

ATTRACT

CONVERT

CLOSE

DELIGHT

Social Media Blog

Website

Forms

Product videos Datasheets

PR/AR

User conferences

Content Syndication

Ads Newsletters

Byline articles Survey research

Tradeshows

Advisory boards

Customer sat survey

Sales training Sales tools

Survey reports eBooks Whitepapers

Analyst reports

Webinars Sales prez

STRATEGY Annual marketing plan & budget Messaging

Steve Robins | Full-Funnel Marketing Results

Martech Metrics Research Win/loss Team creation

• 40% increase in new leads

• 50% lower cost per lead two years in a row

• New customer conference achieved high attendance, and ratings

• Rebuilt, revitalized marketing team

• 44% increase in nurturing

• 3x revenue growth over 4 years

• 50% revenue growth in target industries in year 1

• Top ranked blog in domain area

© Steve Robins 2017 www.Steve-Robins.com