steve.museum social tagging of museum images

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www.steve.museum [email protected] Steve.Museum Social Tagging of Museum Images

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Steve.Museum Social Tagging of Museum Images. Who is Steve?. Steve is a collaborative project, formed in 2005, dedicated to exploring the effectiveness of social tagging for accessing art museum collections online and engaging audiences. Who is Steve?. Founded in 2005 as a volunteer effort - PowerPoint PPT Presentation

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Page 1: Steve.Museum Social Tagging of Museum Images

www.steve.museum [email protected]

Steve.MuseumSocial Tagging of Museum Images

Page 2: Steve.Museum Social Tagging of Museum Images

www.steve.museum [email protected]

Who is Steve?

• Steve is a collaborative project, formed in 2005, dedicated to exploring the effectiveness of social tagging for accessing art museum collections online and engaging audiences.

Page 3: Steve.Museum Social Tagging of Museum Images

www.steve.museum [email protected]

Who is Steve?

• Founded in 2005 as a volunteer effort• Funded as a research project by an IMLS

National Leadership Grant in 2006• Re-funded by IMLS for research activities in

2008, as well as implementation work

Page 4: Steve.Museum Social Tagging of Museum Images

www.steve.museum [email protected]

Cleveland Museum of ArtDenver Art MuseumGuggenheim MuseumLos Angeles County Museum of ArtIndianapolis Museum of ArtThe Metropolitan Museum of ArtMinneapolis Institute of ArtsRubin Museum of ArtSan Francisco Museum of Modern ArtSkirball Cultural CenterWalker Art Center-Archives and Museum InformaticsSusan Chun, Independent ConsultantTaxonomy StrategiesThink Design

Funding: Institute of Museum and Library Services

Listserv Participants: 350 active members

Future Collaborators: UCLA Graduate School of Education and Information StudiesMinnesota Digital LibraryNew Media Consortium University of Maryland, CLiMB Project

Page 5: Steve.Museum Social Tagging of Museum Images

www.steve.museum [email protected]

http://www.steve.museum

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www.steve.museum [email protected]

Why study social tagging?Every partner has a different answer

• Can tagging help users find art more easily?

• Can tagging change the way users look at and engage with art?

• Can tagging help museums understand what visitors see and understand?

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www.steve.museum [email protected]

From: J. P. [email protected]: Sat, 26 Aug 2006 11:24:43 -0700To: [email protected]: Looking for a painting

Please help:

I have been looking on and off for years for this painting. The painting is of a very well dressed renaissance man standing in a room (a library) in front of him on a table is a large hour glass. The painting has very rich colors. I have talked to a lot of people and they have said they have seen this painting but can't remember its name or the name of the artist.

Could you please use your resources to find this painting?

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www.steve.museum [email protected]

• J.P.• The cyber-volunteer• The scholar from abroad

A few of the people I’m most interested in helping

Page 9: Steve.Museum Social Tagging of Museum Images

www.steve.museum [email protected]

Why a research project?

• What conditions yield the most useful and accurate descriptions of artworks?

• What interfaces provide the most engaging user experience?

• Can museums develop and manage a research project with both quantitative and qualitative research methods?

Page 10: Steve.Museum Social Tagging of Museum Images

www.steve.museum [email protected]

What has Steve been up to?

• Steve is in the final stages of a two-year research grant from the IMLS.

• Steve has completed four data collection experiments and is analyzing the collected data.

• Steve has released open source software to help other museums use social tagging tools.

Page 11: Steve.Museum Social Tagging of Museum Images

www.steve.museum [email protected]

steve’s Tools

Page 12: Steve.Museum Social Tagging of Museum Images

www.steve.museum [email protected]

The steve tagger: an open-source, configurable tag collection environment

Page 13: Steve.Museum Social Tagging of Museum Images

www.steve.museum [email protected]

Available for download at SourceForge.net

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www.steve.museum [email protected]

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www.steve.museum [email protected]

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www.steve.museum [email protected]

The steve term review tool: a tool for reviewing and annotating tags

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www.steve.museum [email protected]

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www.steve.museum [email protected]

The steve reporting suite: allowing us to review and analyze the data

Page 19: Steve.Museum Social Tagging of Museum Images

www.steve.museum [email protected]

Data will be on deposit at ICPSR and CPANDA for use by researchers

Page 20: Steve.Museum Social Tagging of Museum Images

www.steve.museum [email protected]

2006-08 Research Agenda

Page 21: Steve.Museum Social Tagging of Museum Images

www.steve.museum [email protected]

Term collection in four different environments and two installations

Page 22: Steve.Museum Social Tagging of Museum Images

www.steve.museum [email protected]

“Sets” environment, public tagger (http://tagger.steve.museum)

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www.steve.museum [email protected]

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www.steve.museum [email protected]

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www.steve.museum [email protected]

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www.steve.museum [email protected]

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www.steve.museum [email protected]

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www.steve.museum [email protected]

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www.steve.museum [email protected]

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www.steve.museum [email protected]

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www.steve.museum [email protected]

Some stats from the research:

11 Participating Museums

1,784 Works of Art in the Research

93,380 Tags collected*

2,275 Users who tagged*

*Derived from the sum of statistics from single and multi-institutional deployments

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www.steve.museum [email protected]

Page 33: Steve.Museum Social Tagging of Museum Images

www.steve.museum [email protected]

What are tags telling us?

Page 34: Steve.Museum Social Tagging of Museum Images

www.steve.museum [email protected]

• Tags are different than museum documentation

• Tags are useful• Tags can’t be found elsewhere• Tags could help improve searching

Full papers and presentations are available at: http://www.steve.museum.

Final research results will be released in December 2008.

Page 35: Steve.Museum Social Tagging of Museum Images

www.steve.museum [email protected]

A Few Highlights

Tags are different than museum documentation

• 86% of all tags not found in label copy

• 62% of distinct tags not in AAT

• 85% of distinct tags not in ULAN

Page 36: Steve.Museum Social Tagging of Museum Images

www.steve.museum [email protected]

A Few Highlights

• 88% of tags were useful

If you found this work using this term would you be surprised?

Museum professionalsfound most tags useful

Page 37: Steve.Museum Social Tagging of Museum Images

www.steve.museum [email protected]

A Few Highlights

Tags are almost always useful when they are assigned two or more times.

Page 38: Steve.Museum Social Tagging of Museum Images

www.steve.museum [email protected]

A Few Highlights

Automated Matching is problematic•19 distinct tags found in 11 documents•138 matches found automatically

(51 relevant | 87 not-relevant)

63% false matches

... the house where he grew up ...Landscape near Arles - Gauguin, Paul

Indianapolis Museum of Art

Few useful tags are found in extended documentation

Page 39: Steve.Museum Social Tagging of Museum Images

www.steve.museum [email protected]

A Few Highlights

Institutional Affiliation Matters.

• Users invited to tag by The Metropolitan Museum of Art were 4 times as productive

• Multi-Institution Tagger: 22 tags / user• Single Institution Tagger: 82 tags / user

Page 40: Steve.Museum Social Tagging of Museum Images

www.steve.museum [email protected]

A Few Highlights

Tags could improve searching

Only 4 submitted tags matched the online information.

Wayne Thiebaud (1920-1963)Display Cakes, 1963Collection SFMOMA

Tags Submitted:20th century, baked goods, balanced, balancing, cake, cake stand, cakes, cherry on top, coconut cake, cream filling, dessert, desserts, food, frosting, genoise, lemon merangue, Lollypop shadows, painting, pie, plates, portrait, shadow, shadows, simple, tall stands, Thiebaud, three, trio, white background

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www.steve.museum [email protected]

What are taggers telling us?

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www.steve.museum [email protected]

The works may evoke strong emotions

Jackson Pollock, Autumn Rhythm

Tag: piece of sh*t

Page 43: Steve.Museum Social Tagging of Museum Images

www.steve.museum [email protected]

They see things differently

Winslow Homer, The Gulf Stream

Tags: sharks, dolphins, rocky shore

Page 44: Steve.Museum Social Tagging of Museum Images

www.steve.museum [email protected]

They have stories of their own to tell

“My wife and I lived in Baltmore from 1959 to 1964. One of her best friends' father passed away, and she gave my wife this work from his estate. We have proudly owned and displayed it in our home for the past 45 years.”

-Contributor to the Cleveland Museum of Art “metadating” project

Page 45: Steve.Museum Social Tagging of Museum Images

www.steve.museum [email protected]

They create “Very Personal Meanings”

Albers, Homage to the Square

Tagged: tubberware

Page 46: Steve.Museum Social Tagging of Museum Images

www.steve.museum [email protected]

They create their own connections between

works

Tag: Michael Museum of Art

Page 47: Steve.Museum Social Tagging of Museum Images

www.steve.museum [email protected]

They can’t spell

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www.steve.museum [email protected]

They have expert knowledge

This watercolor has been made in 1910 for the french newspaper "l'Illustration". Dulac illustrated each christmas number of the Illustration between 1909 and 1913. I'm a french student (doctorat in History of Art) and wrote a monograph of Edmund Dulac when I was in Master degree. The french city of Toulouse (where Dulac is born)is about to organize an exhibition in november - december 2008 in wich I take part. If you need more informations about Edmund Dulac, you can get in touch with me by email: [email protected]

-Contributor to the Cleveland Museum of Art “metadating” project

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www.steve.museum [email protected]

They aren’t malicious

From all tags collected in the first three term collection cycles

29 “blacklisted” terms

Page 50: Steve.Museum Social Tagging of Museum Images

www.steve.museum [email protected]

steve’s Future

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www.steve.museum [email protected]

Steve in Action: Social Tagging

Tools and Methods Applied

A demonstration grant focusing on encouraging and enabling widespread use of tagging in museums, and in extending the functionality of the steve tool set

Page 52: Steve.Museum Social Tagging of Museum Images

www.steve.museum [email protected]

Steve in Action Project Goals

•Simple installation and management of the steve tagger. Advocacy for widespread adoption of tagging as a museum practice.

•Multiple interfaces, including tools for experts or subject area specialists

•Extending functionality to non-art collections (any kind of Web object)

•Aggregation of tags for cross-collection searching and browsing on a tag server

Page 53: Steve.Museum Social Tagging of Museum Images

www.steve.museum [email protected]

A research grant focusing on the usefulness of combining computational linguistics and tagging to assign weights or trust to a set of objects tagged by experts

T3: Text, Tagging, Trust

Page 54: Steve.Museum Social Tagging of Museum Images

www.steve.museum [email protected]

• Address the lack of subject description by populating image records with:• Extracted terms• Assigned tags

• Refine precision of retrieved results through:• Disambiguation• Trust

T3 Project Goals

Page 55: Steve.Museum Social Tagging of Museum Images

www.steve.museum [email protected]

T3 Component Technologies

• CLiMB – a metadata extraction tool for mining scholarly texts for terms describing works of art

• Steve – a social tagging tool for enriching image catalog records with input from museum audiences

• Trust Tool – Collect user feedback on reliability of metadata sources (based on FilmTrust)

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www.steve.museum [email protected]

Page 57: Steve.Museum Social Tagging of Museum Images

www.steve.museum [email protected]

Join us!

Tag art at: http://tagger.steve.museum

Sign up for steve mail at www.steve.museum

Contact me at: [email protected]

(or at [email protected])

Page 58: Steve.Museum Social Tagging of Museum Images

www.steve.museum [email protected]

Questions?