@steveplunkett - 4 c's seo keynote @ searchexchange #searchex
DESCRIPTION
Steve is an accomplished SEO Scientist responsible for diagnosing trends in all aspects of search engine optimization and Internet-user behavior. His areas of expertise include keyword research for psychological relevance, online reputation management, Internet conversion strategy, and digital and analog asset search optimization. He also specializes in organic SEO and user behavior in social networks. How do you classify client's content for curating?TRANSCRIPT
The 4 C’s:ClassificationCustomersClarityContent
The 4 C’s:Classification -Customers
Clarity - Content
Steve PlunkettSr. Search Scientist - Rockfish
SearchExchange
Everyone wants social, no one wants to do it right. Do search and ORM 1st.
ClassificationB2B or B2C or BothProducts or Service
Brick & Mortar or Ecommerce or Both
Classification: Industry Channels, Keywords, Meta Tags, Private/Public
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Schema: ItemType: LocalBusinessItemType: Postal Address
Schema: ItemType: LocalBusinessItemProp: Photograph
Schema: ItemType: LocalBusinessItemProp: Review
Schema: ItemType: LocalBusinessItemProp: OpeningHours, DescriptionSchema: ItemType: LocalBusinessItemProp: GeoCoordinates, Maps
Social Proof: JS Call: Share Widgets
Social Proof: JS Call: Stream Check-ins, comments
Store Locator Schema Framework
Local Classification: Name, Address, Zip Code, Phone#, GPS coordinates
Travel Classification: Flights - Airlines must provide data in specific formats
CustomersWalk-In Traffic, Lead Gen or Shopping Cart
Location, Support or PriceDistributors – Vendors – WholesalersSubscription – Download – API Use
ClarityAnalytics – Webmaster Tools
WWW or MobilePaid or Organic
Stakeholder Sign OffPoint of Contact – Expectations
Revise or Confirm Project Scope
ContentThree C’s x 3
Classify Client’s ContentCreate Customer ContentCurate Client’s Customers
Client’s Content can require, images, text and can be just data.
Timing is Everything. Don’t Curate Customer Complaints!
The 4 C’s:Classification -Customers
Clarity - Content
Steve PlunkettSr. Search Scientist – Rockfish
@StevePlunkett
SearchExchange