STEVIA CULTIVATION

The task defined

Organize a complete health festival- Bringing people under one roof, where they can get acquainted to various ways to keep well, fit

and healthy.

“A Never before experience”

The environment and work conditions are extremely stressful along

with unhealthy food practices.

Outcome - health Impairment

To take up a healthy regimen, This initiative would be apt for

people to get the feel of the realistic awareness, acquaintance to

various kinds of therapies and alternate

miraculous ways available .

Road to the idea…

The Idea

A Festival where different therapies, Spa's, Gymnasiums, Health resorts etc will exhibit

and propound their USP's, having an opportunity to connect to the target audiences

Universe: Jaipur

Duration: 5-7 days

Dates: TBA

Venue: Ambedkar Circle

The approach: Triggering the curiosity of our

residents & vast reader base and finally

quenching their thirst with on ground action.

Approach

• Proceedings to begin with extensive promotion of the activity

through print, radio and outdoors

• As much as 4000 sq. cms. ad would be utilized to establish the

activity

• 5000 seconds would be utilized adding up to the communication

docket

• 10 hoarding would make people acquaint to the happenings.

• The activity would be organized at the Ambedkar circle

• Couple of domes would be erected

The flow

• These domes would contain separate sections wherein various

Health clubs, Gyms, Naturopathy centers etc. would divulge

their programs

• As many as 100 exhibitors would make people acquaint to their

offerings.

• The attendees could interact with the representatives and

assimilate as much information as they could and select

programs of their liking.

• Since there is a dire need of maintaining a healthy lifestyle in

today’s stressful world, the activity is surely going to lure largest

cross-section of people.

The flow contd.

• The attendees would get an opportunity to interact one to one with the representatives of various exhibitors and acquire in depth information about the therapies.

• This would enable them to select the therapy of regime that best suits their physical condition.

• AIRCOOLED dome with about 100 exhibitors would give people a calm ambiance to get their queries solved.

• Seminars would be organized upon the importance of health & wellness regimes in today’s competitive & stressful environment.

• Eminent speakers from the field would come and enlighten the attendees

• The evenings would witness special acts like yoga shows.

The flow contd.

• Activity print ads:-

4000 sq. cms.

• Radio promos:-

5000 seconds

• Hoarding:-

10 nos.

• Due edit coverage

Promotion docket

• Direct interaction with 1 Million Pax.

• Indirect reach:-

• Through print – more than 3.40 lac households

• Through radio – more than 6.7 lac listeners

• Hoarding – more than 1 Million Pax.

Outcome

• Reaching out to the vast reader & listener base

• Uniqueness of the initiative ensures lasting recall

• Image enhancing

• Direct connect with the right audiences

Brand benefits

different sizes available

• 100 Sq. ft

• 150 Sq. ft

• 200 Sq. Ft

• Pavillion

• Food Court

Cost

Thank you