Environmental Environmental StewardshipStewardship

Pacific Islands Environment Pacific Islands Environment Conference Conference | 2013| 2013

• MINA MINA OverviewOverview• ProjectsProjects• CommunicatiCommunicati

on Strategieson Strategies• Successes & Successes &

LessonsLessons

• Est. 2005Est. 2005• 501(c)3501(c)3• 80 80

Members Members & 100s of & 100s of VolunteerVolunteerss

Projects• Obyan

Rehabilitation Project

• Environmental Teacher Camp

• Marine Debris Prevention Program

• Tasi Watch• Managaha Pride

Campaign (Rare)

Shifting Media Landscape

• “One Size Fits All” outreach approach is ineffective

• Movement away from traditional media

• Challenges with social media

Empowering Empowering Communities for Communities for

ConservationConservation

Marine Debris PreventionProgram

Establishing an Island Culture of Recycling to Reduce Marine Debris in Saipan’s Water

Goals:

1.Remove 7,000 lbs. of marine debris in 12 months2.Prevent marine debris by placing recycle bins at beaches• Adopt a Bin

Program• Litter Patrol

Officers3.Raise awareness about the harms of marine debris 25% in 12 months

Marine Debris: Successes

Marine Debris:Communication Strategies

Increase awareness Volunteer Drive Press Releases Radio Shows Learning Stations Utilize Media

Outlets School

Presentations

Tasi Watch Facilitating Environmental Stewardship for Coral Reef Conservation

1. Education & Outreach2. Community Ranger Program

Tasi Watch Communication Strategies

Education & Outreacha) Volunteer Networkb) Partnership

Commitmentsc) Media Outlets d) No handout policy – One

on One conversations with target audience

e) Trainings & Certifications

f) Incentives

Tasi Watch SuccessesTasi Watch

Community Ranger Program

• Trainings • Education & Outreach• Monitoring &

Reportinga) Reduced litter at

Laolao Bay by 50% b) Planted over 1,500

trees throughout Saipan

c) Removed over 1,200 lbs. of invasive species

Environmental CampSchools for Environmental Change• Teachers & Student Government Leaders• Climate Change• Conservation Action Plan (CAP)

Env. Camp: Communication Strategies• School

Presentations & Commitment

• Climate Change Workshop Students & Teachers

• Incentives– Financial– Giveaways– Field trips– School Recognition

Environmental Camp Successes

• Increased knowledge about Climate Change by 14%

• 73% of participants felt CAP was key to learning and understanding climate change

Conservation Action Plans (CAP)

Add More Recycling Bins Encourage Carpooling Install Energy Saving Light Bulbs

Increase Student Body Awareness about Climate Change Reduce Food Waste

Conduct Surveys about Climate Change

Future Projects

MINA Green Gala

Eating Out for the Environment

Partnering with Businesses

Communication Strategies

• Leverage business partnerships and board relationships

• Enlist Media outlets as event sponsors

• Traditional / New Media

MINA’s Fundraising Successes

• Raised over $40,000 in cash and in-kind donations from Gala

• Increased awareness of MINA’s membership and activities

• Enlisted new business partners

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