stick strategy secrets™stickstrategyactionguide.com/sss_trainingu.pdf · stick strategy...

Stick Strategy Secrets™

“Time-Tested Marketing Strategies That Maximize Profits and Minimize Losses”

Exclusively prepared by Alex Mandossian

Heritage House Publishing, Inc. www.AlexMandossianToday.com

© 2008 Heritage House Publishing, Inc. ALL RIGHTS RESERVED

GREAT NEWS! The tested Stick Strategy Secrets™ you will learn DO NOT require

You must add these Stick Strategy Secrets™ to your marketing mix because they …

a) Put marketing __________________ in your own hands! b) Fatten the _____________ of all your products/services!

c) Instantly give you a HUGE _______________ advantage!

d) Make it _______ to maximize profits and minimize losses!

e) Are all ____________ and cost-efficient to implement!

______________________________________ ______________________________________

______________________________________ ______________________________________

______________________________________ ______________________________________


“No-Staff Selling System & Automatic Lead Generation” Stick Strategy 1: ____________________ Case Study: Outer box sticker for MWP program

“The difference between a problem and a solution is that everybody usually understands the solution.”

Charles Kettering (1876–1958), industrialist, inventor of lighting and car ignition systems.


Case Study: Yellow Pages ad for carpet cleaning

Case Study: Email marketing for live seminar event

These 7 questions help to close the sale by telephone!

February 16th, 2007 Hi John, It's Friday, so I'll make this quick... Call this 24-hr recorded message (800)976-8824, ext. 9010 <--- I pay for your call If you're an author, info marketer or publisher, the I encourage to call now and discover why I want to pay for your 3-night’s stay at the LAX Westin during Mega Book University. Here are a few of the best-selling authors who will be there… Jack Canfield, Harvey Mackay, Denis Waitley, Cynthia Kersey, Rick Frishman, Marc Allen and Mark Victor Hansen are just a few of the speaker you'll meet. Speak Soon, Alex Mandossian, Emcee http://www.AccessToMega.com


How to “Robotically” Educate and Pre-Qualify Your Prospects

“The greatest problem of communication is the illusion that it has been accomplished.”

George Bernard Shaw (1856 – 1950), Irish playwright and critic; quoted from a personal correspondence to a colleague.


“Fax-Voice Broadcasting & Proven Script Templates”

Stick Strategy 2: ____________________

Case Study: Sample “Voice Broadcast” script

KEY POINT: The voice broadcast (above) was received by web site visitors who “aborted” their shopping cart orders (It’s a totally automated system via web server).

“You've got to ask! Asking is, in my opinion, the world’s most powerful … and most neglected, secret to success and happiness.”

Percy Ross (1917 – 2001) Philanthropist, newspaper columnist, and millionaire author of “Asking.”


Case Study: Sample web “fax” capture opt-in page

This “opt-in” box captured 32% fax numbers that were broadcasted before live preview calls…

Sample fax broadcast page received by leads who gave their fax #s on opt-in page (above)


How to “Robotically” Promote and Pre-Qualify Your Prospects

“We don’t see things as they are. We see things as we are.”

Anais Nin (1903 – 1977), novelist and diarist.


“Client Bond-Builders & Snail Mailing For Dollars” Stick Strategy 3: ____________________ Case Study: The famous “string” collection letter


How to “Robotically” Bond and Pre-Qualify Your Prospects

KEY POINT: “Bonding” with prospects now, automatically increases their “lifetime value,” once they’re clients later.

“We are what we repeatedly do.”

Aristotle (384-322 B.C.) Greek philosopher and mentor to Alexander “The Great.”


Opportunity Showcase ~ First 12 Only

Pre-loaded MP3 Player for 12 Registrants (Over 17 Hours of “Stick Strategies”)

To get access to Alex and Joe’s Stick Strategy Secrets™ Tele-Class Series…

Call this 24-hr. message:

(800)976-8824, Ext. 9012


“The Social Proof System for MORE Sales & Profits” Stick Strategy 4: _____________________ Case Study: Anatomy of a world-class endorsement

Good

Better…

BEST!

“A picture may be worth a thousand words, but a ‘mental picture’ is worth ten thousand pictures!”

Robert Collier (1885–1950), personal development legend, copywriter and the acknowledged “father of the direct mail.”


Case Study: Testimonials that attract website traffic

KEY POINT: You can generate highly-targeted website traffic by giving your industry’s thought leaders a heart-felt audio testimonial or endorsement (See below).


How to “Robotically” Unite and Re-Monetize Your Customers

“Only those who risk going too far can possibly find out how far they can go.”

T.S. Eliot (1888–1965), American-British poet and literary critic.


“Referral Maximization & PR Money Machine Secrets” Stick Strategy 5: ____________________ Case Study: Online “T-A-F” request (“Thanks” page)

“A small 1% change each day, compounds into a 365% change in a year. Don’t wish that things were easier, just get better.”

Jim Rohn - personal development guru and former mentor to top public speakers such as Tony Robbins.


Case Study: Get referrals by prepaying “bird-dogs”

“Bird-Dogging” (v): slang for paying a referral fee.


How to “Robotically” Maximize Your Referrals and “Brand-ability”

KEY POINT: The quality of your personal and professional life are based on the quality of your relationships.

“You become your questions.”

Anthony Robbins, renowned personal development trainer and best-selling author.


“Direct Response Networking For Dollars (Turning Pro)” Stick Strategy 6: ____________________

“No one cares how much you know until they know how much you care.”

Christopher Morley (1890-1957). Editor and Founder of Saturday Review of Literature.


“The Anatomy of a Robotic ‘Classified Ad’ System”

Classified Ad

Job Candidates STEP 1

24-Hour

Recorded Message

STEP 2

Job Candidates Leave Messages

for Retrieval

STEP 3

Personal Phone Appointment

with Candidate

STEP 4

Face-To-Face Appointment

with Candidate

STEP 5

Hiring

Decision

STEP 6


“Sample Stick Strategy Scripts, Audios, Templates”

VOICE BROADCAST Template for Teleseminar “Hi this is <Your Full Name> and I’m sorry I missed you … I’m just calling to remind you to call in a few minutes early for tonight’s teleseminar called <Teleseminar Title>. Your dial in number is <1-XXX-XXX-XXXX> and your participant Passcode is <XXXXX>#. Remember, we start promptly at <Time> Pacific, <Time> Eastern according to Time.gov I look forward to hearing from you!”

“Welcome Sticker” For Stick Strategy Secrets™ Course


How many times have you seen this world famous logo during your lifetime?

(Circle Your Answer Below)

(a) 1-5 (b) 6–20 (c) 21-50 (d) 51-99 (e) Over 100

“True discovery consists not in finding new landscapes, but in seeing the same landscape with new eyes.”

Marcel Proust (1871–1922), French novelist.


This Is “The 10%” To Remember Most

1. Stick Strategies maximize ___________ and

minimize your _________.

2. Stick Strategies put the ________________

of marketing back into your own hands.

3. Stick Strategies fatten the ______________

of your products or services.

“When the leader’s job is done, all the people say, ‘We did it ourselves!’”

~ Ancient Chinese Proverb

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stick strategy secrets™stickstrategyactionguide.com/sss_trainingu.pdf · stick strategy...

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