sticks & stones with larry weber
DESCRIPTION
Back by popular demand is Larry Weber, author of "Stick & Stones" and Chairman of the W3Group. Larry will be discussing his new book. It's no secret that the Web has changed the way we need to market ourselves. Companies often search Facebook, MySpace, Twitter and Google for information on applicants, and just one compromising tagged photo can result in some serious consequences. So when it comes to shaping individual, small business and corporate reputation, you can't be too careful. Larry's new book, Sticks & Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click, addresses this vital part of our world and explains where and what to talk about on the Web, how to respond to online attacks and crises, and how to organize for success.TRANSCRIPT
A Conversation with Larry WeberChairman, Digital Influence Group
@thelarryweber
Hosted by Mike LewisVP of Marketing, Awareness
@bostonmike
Join the conversation on Twitter#awarenessinc
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How Digital Reputations Are Created Over Time...And Lost in a Click
LARRY WEBERChairman, Digital Influence Group
Your Digital Reputation in World 2.0The Story of Chick Edwards
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Reputation Management Process
1. Identify your key stakeholders and the issues that matter
2. Analyze your reputation among these stakeholders
3. Set priorities and goals for reputation management
4. Identify online opportunities for contact with stakeholders
5. Implement creative approaches to promote dialogue
6. Monitor and measure your reputation, tweak tactics
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Who’s Talking About You andWhat Are They Saying?
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Building Reputation: Start a Dialogue
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Building Reputation: Something to Talk About
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Building Reputation: Where to BeAudi Q5 MobileCam
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New Roles – Digital Facilitators
Content Monitor Social NetworkingEditor
Responder
Media DistributorE-Community Moderator
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Can a Small Business Build a Big Digital Reputation?
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Big Business, Big Digital Rep
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YouTube and Video Rep
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How to Respond to Negative Comments
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The New Craft of PR
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Lessons from the Obama Campaign
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The Future of Digital Reputation
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Corporate Stakeholders
Web 1.0
Corporate Stakeholders
Web 2.0
Corporate
Web 3.0
Stakeholders
Who We Are
The future of PR
The future of digital
The future of brandingThe future of display
The future of research
The future of mobile
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Upcoming Events from Awareness
• Building Community with Joe TrippiSeptember 22 @ 2PM
• Tweet-up with Gary V. @ CBS Scene in Gillette StadiumOctober 6th – 6-10PM (http://garyvatgillette.eventbrite.com)
• Awareness LIVE from Inbound Marketing SummitOctober 7th with Chris Brogan, C.C. Chapman, Paul Gillin, Jason Falls and David Carter – Details to follow!
• Community Roundtable with Jim Storer and Rachel HappeOctober 22 @ 2PM
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