#stillhuman : how ethnography makes sense of data @sxsw2017

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Henri Jeantet Mike Griffin and Tiffany Romain unknowns.fr Ricoh Innovations Corporation #STILLHUMAN James Cridland via Flickr

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Page 1: #stillhuman : how ethnography makes sense of data @sxsw2017

Henri Jeantet Mike Griffin and Tiffany Romainunknowns.fr Ricoh Innovations Corporation

#STILLHUMAN

James Cridland via Flickr

Page 2: #stillhuman : how ethnography makes sense of data @sxsw2017

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ject

Page 3: #stillhuman : how ethnography makes sense of data @sxsw2017
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Collected automatically through instrumentation.

Data generated by people’s actions.

Not:bytes, infrastructure, hardware software, platforms, velocity.

torbakhopper via Flickr

Page 5: #stillhuman : how ethnography makes sense of data @sxsw2017

Logatfer via Flickr

Page 6: #stillhuman : how ethnography makes sense of data @sxsw2017
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Henri: argument?

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Banksy 2006

YOU CAN’T INVENT AIRBNB FROM HILTON’S DATA

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Share screens and draw together, on any device

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WHY DON’T PEOPLE USE THEIR SAVINGS TO COVER THEIR OVERDRAFTS ?Data show no correlation between household available equity and overdraft usage.

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DIFFERENT KINDS OF MONEY : HOW EARNINGS ARE TRACKED

SALARY &

PENSION

GAMBLEWINNING

S

EXTRAS

LOAN &DONATION

SALES

RENT

REPAYMENT

INHERITANCE

ENTITLEMENTS

ALLOWANCE

MONEY’S ORIGIN

Bibliothèque nationale de France

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DIFFERENT KIND OF MONEY : HOW MONEY IS MANAGED

SAFETY CUSHION

LIFE EXPENSES

INSURANCES

PROJECTS

DEFAULT

DEPRIVATION

INVESTMENTS

SAVINGS

FEEL GOOD EXPENSE

GAMBLING

MONEYMANAGEMENT

Bibliothèque nationale de France

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MONEY’S ORIGIN DETERMINES ITS ALLOCATION

SAFETY CUSHION

LIFE EXPENSES

INSURANCES

PROJECTS

DEFAULT

DEPRIVATION

INVESTMENTS

SAVINGS

FEEL GOOD SPENDING

GAMBLING

MONEY MANAGEMENT

SALARY & PENSION

GAMBLEWINNINGS

EXTRAS

LOAN &DONATION

SALES

RENT

REPAYMENT

INHERITANCE

ENTITLEMENTS

ALLOWANCE

MONEY’S ORIGIN

Bibliothèque nationale de France

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ENTITLEMENTS = OBLIGATIONS

LIFE EXPENSES

SAFETY CUSHION

INSURANCESBibliothèque nationale de France

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GAMBLING = EDGES MONEY

GAMBLING FEEL GOOD SPENDING

PROJECT

Bibliothèque nationale de France

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DONATIONS = MORAL DEBT

SAFETY CUSHION

PROJECT INVESTMENT SAVINGS

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SALARY & PENSION = FREEDOM

SAFETY CUSHION INSURANCESLIFE

EXPENSES GAMBLING FEEL GOOD SPENDING

PROJECT INVESTMENT SAVINGS

Bibliothèque nationale de France

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A NEW MODEL, READY FOR DATA MINING.

SAFETY CUSHION

LIFE EXPENSES

INSURANCES

PROJECTS

DEFAULT

DEPRIVATION

INVESTMENTS

SAVINGS

FEEL GOOD SPENDING

GAMBLING SALARY& PENSIONGAMBLING

WINNINGS

EXTRAS

DONATION & LOANS

SALES

RENT

REPAYMENT

INHERITANCE

ENTITLE-MENTS

ALLOWANCE

LIFE SITUATION

×SKILLS

×TRIAL & ORDEAL

RISK PERCEPTION

+TIME

PERCEPTION

MONEY’S ORIGINMONEY MANAGEMENT

FAMILIAL BACK-UP REGULAR INCOME

SELF-ENFORCED RULESMULTIPLES INFLUENCESMONEY SOCIAL NORMS

STANDING GROUND

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WHY IS IT SO HARD TO BUY GROCERIES ONLINE ?

Andreas Gursky

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YOU’LL NEVER SHOP ALONE...

YOU

SCHOOLMEDIAS

BRANDS

RETAILERS

PARENTS

AUTHORITIES

PARTNER

SOCIAL CIRCLE

CHILDRENS

Andreas Gursky

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A JOB AT THE CROSSROAD OF CONFLICTING REQUIREMENTS

HOUSEHOLD NEEDS

CONTINUITY

INJUNCTION

NUTRITION INVOLVEMENT

OBJECTIVE CONSTRAINTS

SKILLSTIMEOBJECTIVESPECS

SUSTAINABILITY BUDGETQUALITY PLEASURE

Be ready to justify every purchase

X1000

Andreas Gursky

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A FULL TIME JOB, ALWAYS ON YOUR MIND

CLEANING

COOKING

MAKE A LIST

PUT AWAY

SHOPPING

EATING

WATCHING TV

Andreas Gursky

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ROUTINE, TRAINING AND SHORTCUTS

FASTENING CONVERSION MEANS HELPING PEOPLE SETTLE AND JUSTIFY.Which will simplify the household groceries manager life.

How “groceries manager” are surviving through the process

Andreas Gursky

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A NEW PERSPECTIVE FOR NEW MEASUREMENTS.From the eCom funnel to hardship reduction

NOTHING TO SEE HERE

Andreas Gursky

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What happened?

Why?

What else?

New hypotheses.

grbenching via Flickr

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Henri Jeantet Mike Griffin and Tiffany Romainunknowns.fr Ricoh Innovations Corporation

#STILLHUMAN

James Cridland via Flickr