4 teams

SPONSORING Goodiebag, stand sponsors, food and drinks sponsors, …

COMMUNICATIONS Social media, mailings schools, copywriting, …

LOGISTICS Transport, warehouse sponsored gifts, truck rent, animation, …

SPEAKERS Direct contact point, host at congres, …

What is STIMAstudents?

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@STIMAstudents

THOMAS

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@STIMAstudents

Who are the STIMAstudents?

PRESIDENTS

PIETER NOORTJE

DRIESTHOMAS

LOGISTICS

KELLY JULIE IEBEN

COMMUNICATIONS

KOENHENRI MICHAEL

SPEAKERS

TIM JELLE

SPONSORS

SUZANNE

This year’s themeExperience marketing (or ‘Experiential marketing’) is all about the experience that brands give to their consumers in order to increase their engagement.

The Joe Piler booth at Rock Werchter, unpacking your new iPhone, the aroma you smell when you enter an Abercrombie & Fitch store, web usability of Amazon, Eva_Belgacom as helpdesk on Twitter, …

These are all perfect examples of experiences in which customers become active participants in a marketing effort, offline and online.

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@STIMAstudents

• MORE INTERACTIVE THAN Q&A, twitter wall, Young Prozzz, …

EVER BEFORE

• LUNCH AND LEARN Young entrepreneurs talk about their start-up

• YOUNG PROZZZ Networking event with walking drink

‘Specials’ edition 2013

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@STIMAstudents

14/02/13

On stage!

GINO VAN OSSEL• PROFESSOR IN RETAIL AND TRADE

MARKETING AT VLERICK

• FASCINATED BY HOW PEOPLE SHOP

On stage!

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@STIMAstudents

• NESPRESSO – PR & COMMUNICATION MANAGER

• NESPRESSO’S VISION ON EXPERIENCE MARKETING

SOPHIE PONET

On stage!

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@STIMAstudents

• NESPRESSO – PR & COMMUNICATION MANAGER

• NESPRESSO’S VISION ON EXPERIENCE MARKETING

SOPHIE PONET

On stage!Free Nespresso all day long!

Thank you Sophie! ;)

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@STIMAstudents

• HEAVEN CAN WAIT (Fusion Wijs)

• EXPERIENCE MARKETING IN ONLINE FIELD

• MOTORCYCLE LOVER

BERT VAN WASSENHOVE

On stage!

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@STIMAstudents

POLLE DE MAAGT• KLM- CASE (CONVERSATION MANAGEMENT)

• “BE LESS ABOUT ADS AND MORE ABOUT ACTS”

On stage!

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@STIMAstudents

Lunch break

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@STIMAstudents

CHRIS DEMEYERECHRIS DEMEYERE WOUTER NUYTTENWOUTER NUYTTEN CEDRIC DEWEECK CEDRIC DEWEECK

ENTREPRENEURS ABOUT THEIR START-UPS

EACH 15 MINUTES

Suprise act!Lunch & Learn!

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@STIMAstudents

JULIEN BLANCHEZ• GOOGLE – COUNTRY MANAGER

• HOW GOOGLE THINKS OF EXPERIENCE MARKETING AND SOME EYE OPENING FACTS AND FIGURES

On stage!

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PETER VERBIEST & BOB MADOU • BOONDOGGLE & KBVB

• ABOUT MARKETING ‘BELGIAN RED DEVILS’

On stage!

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@STIMAstudents

ALAINMANDERS• SQUARE MELON – COMMUNICATION

AGENCY

• EXPERIENCE MARKETING AT FESTIVALS

On stage!

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• REDBULL – MARKETING MANAGER

• EXTREME SPORTS AS EXPERIENCE MARKETING: REDBULL STRATOS, CRASHED ICE, …

PHILIPPE GYSEN

On stage!

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@STIMAstudents

• NETWORKING EVENT TO WRAP UP THE DAY

• SPEED DATE WITH EXPERTS

• WALKING DRINK

JENS MORTIER (MORTIERBRIGADE)

KRISTIEN VERMOESEN (FINN

PUBLIC RELATIONS)

CAIN RANSBOTTYN (THINK MEDIA)

KOEN THEWISSEN (PROXIMITY

BBDO)AND MANY MORE…

Young Prozzz!

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@STIMAstudents

LIKE US: FACEBOOK.COM/STIMASTUDENTS

FOLLOW US: @STIMAstudents#STIMAsc13