stimulating international research and innovation ...€¦ · 6. sasisa: the european market for...

ESA UNCLASSIFIED – For Official Use

Stimulating International Research

and Innovation Collaboration:

Working in Partnership with the

European Space Agency


Shaping the Future of the UK Space Economy

Jan. 29th 2015, London

A. Ginati, European Space Agency (ESA)

[email protected]


• European Space Agency (ESA) & Market• Telecom & Integrated Applications Directorate• ARTES & Integrated Applications Promotion (IAP)• Socio Economic Impact Assessment• Examples of Established Operational Services• Summary

Table of content

ARTES= Advanced Research on TElecommunication Satellite SystemsIAP= Integrated Applications Promotion programme

3

Houston

Washington

Kourou

Moscow

ESA sites/facilities

Offices

ESTEC(Noordwijk)

Brussels

ESA HQ(Paris)

Toulouse

ESAC(Madrid)

ESRIN(Rome)

EAC (Cologne)

ESOC(Darmstadt)

ESA’S LOCATIONS

ECSAT(Harwell)

Redu

Salmijaervi(Kiruna)

ESA ground stations

New Norcia

Santa Maria

Cebreros,Villafranca

Oberpfaffenhofen

Maspalomas

PerthMalargüe

→

SCIENCE & ROBOTIC EXPLORATION

TIA C/M results 2008-2014

26/01/2015 | Slide 6

ESA UNCLASSIFIED - For Official Use

Contributions 2015 Onwards

Level of contribution to ESA based on GNP

Contributors GNP %

United Kingdom 15%

France 15%

Germany 20%

Spain 8%

Italy 12%

Netherlands 5%

Others 25%

7

ECSAT, The Roy Gibson building

8

Nationalities at ECSATStaff and Contractors

Satellite IndustryWorldwide figures

Operational Satellites on 2013source: SIA Report Sep2014

Launches in 2013


Satcom: 44% of launches in 2013

Satellite IndustryWorldwide figures

Revenues in 2013


Satellite Services account for 61% of total revenues

Satellite ServicesWorldwide figures trend


source: SIA Report Sep2014

Data source: Euroconsult

Data source: Euroconsult

2009-2019: Revenues shifting downstream in the value chain

Avanti, SES Astra Inmarsat, Eutelsat


ESA’s Telecommunications and Integrated Applications programme has a dual objectives:

• To enhance the competitiveness of Industry by means of Research Development and Innovation of Satcom products, services and applications

• To support the economy growth, contribute to the resolution of problems that affect the European Institutions and the European society at large

Advanced Research on TElecommunication Satellite Systems (ARTES)

The scope of ESA’s Telecomunications and Integrated Applications Programme

ESA UNCLASSIFIED – For Official Use – Slide 14

PARTNERSHIP ARTES PROGRAMMES

Alphabus – multipurpose platform exploited by

European industry to build future high-power

communication satellites. Its first mission,

Alphasat, was launched in 2013 (in partnership

with Inmarsat).

Hylas-1 (2010– ) the ‘Highly Adaptable Satellite’

project with Avanti, to provide broadband internet

services to remote areas across Europe.

Small GEO – general-purpose small geostationary

satellite platform, with subsequent mission in 2012

(with Hispasat). Will strengthen position of European

industry in commercial medium-sized telecoms

platform market.


NEW TELECOM PROGRAMMESAND INTEGRATED APPLICATIONS

EDRS (2013/15) the European Data Relay

Satellite system. An independent European

system to reduce time delays in transmission

of large data quantities, making on-demand

data available at the right place, at the right

time.

Integrated Applications Promotion (IAP)

bringing together diverse space

infrastructures to facilitate innovative

solutions, leading to sustainable services.


SAT-AIS Programme

What is SAT-AIS?SAT-AIS Microsatellites

ESA-LuxSpace Contract &

ESA-exactEarth Agreement

Signature Event

Farnborough, 15 July 2014

17

ESA HELPS TO MAKE SPACE PART OF

DAILY LIFE FOR EUROPEAN CITIZENS

The Three Value Chains in Commercial Satellite ApplicationsGlobal Space Market Revenue in US$Bn

1. Sat communications are dominant with >75% of the downstream services revenue

2. Navigation is emerging 21%

3. EO is currently 2%

Source: Euroconsult & GSA, 2009/10

+ HSF


Foster (new) utilization of existing space capacity and

capability, in close partnership with users, through the

development of integrated (different space and non space

technologies) applications projects which demonstrate a

potential for sustainable operational services.

ARTES Applications Objective

- Existing space infrastructure

- Partnerships

- Customers

- Sustainable services

- Attract Investors attention

Institutional CooperationStrategic partnerships



ECSAT


ARTES Applications Elements providing a steady stream of opportunities

≈300 projects

ESA UNCLASSIFIED – For Official Use - Privileged Slide 23

Socio-economic impact analysisARTES Applications programmes


1

2

2

3

3

3

6

6

8

9

12

12

13

14

14

16

18

19

26

39

59

81

0 20 40 60 80 100

EE

CA

RO

DK

GR

SE

PL

PT

CZ

IE

FI

NO

AT

ES

LU

FR

CH

BE

NL

DE

IT

UK

Number of companies engaged in the ARTES Applications programmes

366 different entities

involved as a prime or a sub-

contractor (running or

completed activities).

from 22 countries.

>80% of the entities are in

the top ten countries, 56%

are in the top four.


Case studies of projects with sufficient maturity and available data

19Num

ber

of pro

jects

/ s

erv

ices

Success Rate 5 KPIs 10 Indicators

Commercial, 60,

36%

Operational

, 31, 18%

Seed, 33, 20%

No Follow-on, 44, 26%

Revenue, JobsExport Sales, Market Value Creation, Investment leverage

46 products/services analysedwith 5 KPIs against Profitability


Revenue in €M from 19 case studiesRatio of revenue to date vs ESA co-funding of 4:1

€M

27

107

553

0

100

200

300

400

500

600

Total for 19 cases

€M

Revenue from 19 Case Studies (€ M)

Ratio of Revenue to Date vs ESA Funding is 4:1

ESA funding

Revenue to date

Revenue projection 2020

20:1

4:1


Export impacts: most of the case studies are strongly export-led

1. VECMAP of Avia-GIS has 87% of its sales revenue from exports, 16% being outside the EU. It trades

in five countries and has carried out demonstration activities in nine.

2. ISIDE is delivering the Digital Cinema Package (DCP) to 11 countries in Europe.

3. eLEAF has started 2 associated partnerships in South Africa worth ± 500 k€ in the last two years.

4. FlySafe services are available in 16 countries with their bird tracking system used in 42 projects

worldwide (South Africa, Australia, Russia…)

5. SatADSL revenue is 100% export sales: Sea&Space has created SatADSL spin-off dedicated to

delivery of services to 39 African countries.

6. TreeMetrics technology is being used in 20 countries and 95% of its revenue is from export sales.

7. 21Net sales in 2013 were 40% Belgium, 50% Italy and 10% India, with a pipeline of potential in UK,

France, Spain, Turkey, Russia and Australia.

8. Vista has 60 customers across 8 countries, with 50% of revenue being from export sales (5%

outside Europe).

9. MediaMobil is increasing export sales through the SASS@Sea activities. Approximately 20% of

revenue from SASS@Sea is from export sales (within Europe) and this is expected to increase to

50% over the next 3 years.

10. Companies involved in SatElections/SWAY4Edu have been running projects and business in 10

countries (80% in Africa).

ESA helps to open new export markets not otherwise accessible to most SMEs.


Jobs: early stage results with anticipated growth in line with revenue projections

1. The 19 projects analysed have created or sustained a total of

197 FTE jobs (an average of more than 10 per project), plus

some external contractors.

2. The range in number of jobs created is from 1 to 40 per project.

3. Many of these cases are early stage operations that have been

in the market for less than three years.

4. All of the companies are projecting strong growth and all of

those that have provided future staff projections are planning a

significant increase in staff numbers.

Jobs created in these cases have long term sustainability beyond the lifetime of individual projects, due to the ARTES Applications focus on creating viable new businesses.


Investment leverage related to the ESA co-funding contracts

1. 21NET received €2m equity from shareholders.

2. TreeMetrics has received €700k equity investment from a 3rd party.

3. Microcinema received €1.5m venture capital.

4. Avia-GIS received a higher than normal level of short term bank credit (=25% of

revenue) which helps support their growth.

5. Robin Radar Systems received >€3m investment, plus 800k from the Dutch Defence

R&D Agency, and the Bird Tracks system was supported with €1.2m from three other

bodies.

6. Starlab and FutureWater has obtained 500k€ additional investment (ENDESA grant) to

develop Intogener in Chile.

7. SatADSL received €1m Belgian venture capital to expand their operations into

additional African countries over the next five years.

8. FORSWAY obtained €660k from a VC related to the Low Cost Hybrid Triple Play

solution, plus 437k from the Swedish Research Growth Programme.

The ESA “stamp of approval” adds to company credibility and often attracts further third party investment.


Addressable markets: size and value

1. EOMST: the satellite broadband train infotainment market is estimated to be worth €18M in

2011, growing to €140M by 2021.

2. SatFinAfrica: total commercial VSAT market in Africa by 2020 is forecast at €30M for the

hardware and €130M for services.

3. Talking Fields: annual addressable market for their precision farming services in Germany

alone is about €14M.

4. SatElections/SWAY4Edu: the annual market for self-paced e-learning products and services is

more than US$300M in Africa (~25% for S. Africa) with an annual growth rate of about 15%.

5. Mercury: the UK mobile breast screening market is worth about €2.5M annually; there are

several other potential clinical application markets.

6. SASISA: the European market for instant airborne intelligence is estimated to be worth about

€37.5M.

7. FlySafe: total market for bird strike risk reduction services based on use of avian radars is

around €100M.

8. SASS@Sea: The value of the German maritime communications market is estimated at US$

8.6 M with a 10% growth rate; the worldwide market is forecast to reach US$ 650 M by 2015.

In many cases, innovation impacts help transform and enlarge markets.


Extent of the value chain: example of SatElections/SWAY4Edu

Rural Radio element: − services developed with FAO and AMARC (Association

Mondiale des Radiodiffuseurs Communautaires).

− contracts with the “Federation de Radio de Proximité” in the Democratic Republic of Congo which manages 400 rural radios and with “Fondation Hirondelle“ in Lausanne which manages a group of 62 radios (e.g. 26 in Mali).

Electoral element : − services developed for Electoral Management Bodies

(EMB) of the Economic Community of Central African States (ECCAS; 10 countries) in collaboration with ECES (European Centre for Electoral Support, a no-profit private foundation in Brussels) and EFEAC (Ecole de Formation Electoral en Afrique Centrale, Kinshasa).

− demonstration project in the Democratic Republic of Congo and 4 EMBs that also led to a contract with Burkina Faso in December 2012

Space4Education element: − services developed with READ Educational Trust

(Durban) that is involved in the “Rally to Read”.

− demonstration project with 12 rural schools in South Africa and a CCN in progress with 12 new rural schools in South Africa and 1 in Italy.


Extent of the value chain: example of Talking Fields

The project consortium is a comprehensive and operational value chain, from the data collection to the farmers. It involves:

2 national suppliers (i.e. suppliers to the business model from within Germany, the prime’s country)

2 national and 1 international distributors

5 national and 15 European research and academic centres

60 customers across 8 countries.

Investment in one project creates value for a range of companies in the value chain nationally and, in most cases, internationally.


Extent of the value chain: example of FlySafe

ROBIN Radar Systems has contracts in 10 countries: the Netherlands, Belgium, UK, Turkey, Estonia, Bulgaria, Poland, France, Norway and Spain. 17 systems are operational in Europe. It is expanding its business to the Middle East, Asia & Australia plus a tender with Central Indian Gov for 45 systems.

Website service extending service to wide international community.

FlySafe-2 extended their geographic coverage via co-operation with new European weather institutes (OPERA network) & users: 16 countries (> 60 radars),

A new e-COST action “ENRAM” with NL and UK lead, to increase and strengthen the international research network (e.g. to cover insect migration, bird migration, meteorology),

UvA-BiTS: 42 projects all over the world (South Africa, Australia, Siberia, Oman, Europe), 40 research institutes/companies.


GAF (1997-2004): 360 collisions strikes/year

FAF (1998-2005): 320 collisions strikes/year

RAF(<2004): 110 documented serious accidents

Estimated conservative cost due to damage

and delays of commercial aircraft worldwide

1.2 billion USD per year

Birds and Flight Safety


- EO data &

meteorology

- Long Range Military

Surveillance Radars(150km radius,migration)

- Weather radars for migration (altitude distributions migration)

- Short Range

Specialized Radars

on air fields (local bird behaviour 5-10 km range)

-Individual birds

Tracking (species specific information)

FlySafe elements and Sensors


http://public.flysafe.sara.nl/bambas/

http://www.flysafe-birdtam.eu/

FlySafe web service

http://www.flysafe-birdtam.eu/


Birds and EnergyBirds and Agriculture

Birds and Health

Avian Influenza H5N1 outbreaksSource: Declan Butler http://declanbutler.info/blog/?p=58

FlySafe, Spin-off Applications


Every year between 700-1000 people die during long duration flights(>6 h) due to medical reasons

Each day 1- 1.5 planes are landing in emergency conditions formedical reasons the statistic data on these landings showed that45% can be avoided if a single electrocardiogram could betransmitted from the plane to an emergency medical department inan hospital;

The cost of such re-routings is about 80K€.

Increase flights duration, A380, 15 hours non stop

Increase number of passengers will increase with the new capacitiesof the planes

AMAZON, Management of Medical Emergency

for commercial aviation => the issues


AMAZON, Management of Medical Emergency service


AMAZON, Management of Medical Emergency Service

Deployed and operated by airlines (Virgin Atlantic, bmi, Etihad, Emirates, Virgin Australia), commercial shipping companies, luxury yachts and military health services

CE marked and cleared to market by US FDA

EIB sectoral priorities in the Mediterranean Partner

Countries

Million EUR

Energy

Transport

Telecoms

SMEs & Industry

Environment

Human Capital

Credit Lines

Risk Capital

Algeria

Morocco

Tunisia

Egypt

Syria

Lebanon

JordanPalestinian Territories

Israel

Regional

“Space for Med”Space for Mediterranean

a Common EIB/ESA Initiative

Energy and Renewable Energy

Transport and Logistics

Water Management

Space Budgets 2013Achieving a £40 billion UK space industry by 2030


source: OECD Report 2014

USA

CHN

RUS

IND

JPN

FR

DE

IT

CA

UK

ES

IE

LUspace budget per

capita

space budget

1626 20.1

2431 38.0

1223 20.7

339 5.3

Budget

MU

SD

Budget

per

Capita U

SD

39332 123.2

10775 7.9

8692 61.0

301 6.7

25 5.6

17 34.5

3422 26.9

4269 3.3

396 11.5

UK:5.3 USD/person

UK:339 MUSD

45

Thank You!

“Space is the Limit”

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