stirista · pdf filea social media append with linkedin data gives sales valuable insights...
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Stirista is always looking for ways to reach the people that matter to our clients. We
now offer social media appends as part of our data solutions. There are limitless
possibilities for appending social data with Stirista. Check out our use cases below
to learn more about how this information will benefit your marketing campaigns.
STIRISTA
SOCIAL MEDIA APPEND USE CASES
Stirista’s Facebook data gives companies the profile page link to individuals on their email lists. Our data allows companies to:
• Verify individuals’ identities by linking their email with a Facebook page.
• Target these individuals on Facebook ads with a custom audience. This saves precious advertizing dollars by targeting users that are already engaged with the company.
• On the other hand, companies can also suppress individuals that have already engaged with the company. This is ideal if a company is looking only for new business through Facebook ads.
• Through Facebook ads, companies can launch a campaign looking for new followers on their corporate page. They can find individuals on their email list and target them with these campaigns, inviting users to like the company’s page after sending the person an email.
• Developers can contact their app users by providing Facebook urls that Stirista can append to email addresses.
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STIRISTA
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STIRISTAGoogle+ contains a goldmine of information on Google users.
• A Google+ account is a great way to verify a user’s identity. It’s also tied to a Gmail account, which could be another valuable point of contact.
• Google+ profiles contain valuable information, such as who a person has in his or her circles, links to their other social networks, and links to his or her YouTube account.
• It’s valuable for B2B purposes because it includes Google Maps information. Sales teams could verify a business’ address before sending the business marketing materials or trying to call.
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STIRISTATwitter is a great B2B and B2C marketing tool. Our data gives clients access to Twitter handles, enabling companies to see users’ tweets and profiles.
• Twitter data can be used to verify online user identity.
• Companies can follow users from their email lists, getting a higher engagement rate on their own posts if these users follow the company back.
• Companies can use Stirista’s data to create custom audiences or suppress certain users on Twitter Ads, depending on their campaign goal.
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STIRISTAPinterest lets users share popular links at the click of a button. Companies can benefit from being on Pinterest because of how quickly it lets users share content to a wide audience.
• Pinterest data can be used to verify list accuracy and online user identity.
• Stirista’s data lets companies see what their users do on a day-to-day basis for a more complete consumer picture. For example, an agency running a campaign for its client, a national craft and hobby store, could target Pinterest users who love scrapbooking.
• Promoted Pins is Pinterest’s version of ads. The platform is underused by marketers right now, so targeting users is cost-effective. Stirista’s data makes it that much easier to find these valuable Pinterest users.
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STIRISTAStirista’s social media append gives companies the link to an individual’s LinkedIn profile, which contains a host of valuable professional information.
• Obtaining a user’s LinkedIn profile is a great way to verify a person’s identity.
• A LinkedIn append is an invaluable tool for sales teams. For example, they can verify a prospect’s job title and company before reaching out with a phone call. A social media append with LinkedIn data gives sales valuable insights into a person’s professional life, such as job history changes, interests, publications, and more.
• Stirista can also append emails to LinkedIn profile pages, giving our clients the edge when it comes to contacting hard-to-find prospects.
• LinkedIn data allows for better personalized messages, providing insight on users’ education, work history, skills, and more.
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STIRISTAKlout is a site that tells you how influential someone is online on a scale of one to 100, with 100 being the most influential.
• Klout can help companies determine a B2B prospect’s importance with Klout information. Klout also compiles content the individual or company puts out online, so it’s also a great way to learn a lot about a company’s online history in a short amount of time.
• If a client sees their B2B company prospect has a low Klout score, they may determine that the company or person either isn’t active online or is new in the space.
• Marketing agencies could benefit from analyzing business Klout scores as leads for people who need help with their online marketing.
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STIRISTAFlickr is a site for posting and sharing pictures.
• This is valuable because a company could see what its users are interested in, going beyond the spreadsheets and actually seeing what their users do on a day-to-day basis.
• Companies can also use Flickr as part of their content or visual marketing campaign. Pictures are more shareable than text, so if they can target individuals who are influential on Flickr, they have a chance of spreading their content more rapidly.
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STIRISTA
Finding your audience online doesn’t have to be rocket science. Let Stirista do the heavy lifting with our verified social media data. To get started, contact us now at
1.866.321.8505