stockyards business association
TRANSCRIPT
![Page 1: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/1.jpg)
DEBUNKING SOCIAL MEDIA MYTHS@chiphanna | @balcomagency@ryanjcormier | @ratiodigital
![Page 2: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/2.jpg)
Social media is a hot topic.
Unfortunately, there’s a lot of misinformation out there.
![Page 3: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/3.jpg)
Ever heard someone say this?
• Social media is just for kids
• B2B customers aren’t using social media
• We know what the next big thing in social is
• It doesn’t matter when I respond, as long as I do
• Everyone sees every post I make for my client
• Social media is free
• There is no ROI in social media
• Social media doesn’t influence search rankings
• Social media is strictly about PR (or marketing/digital/etc.)
• I don’t have time to be on social media
• There’s a one-size-fits-all solution for social media
![Page 4: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/4.jpg)
Myth: Social media is just for kids
![Page 5: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/5.jpg)
Fact: Social media is not just for kids
![Page 6: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/6.jpg)
Who’s using social media?
• 92% of people ages 18-29
• 73% of people ages 30-49
• 57% of people ages 50-64
• 38% of people ages 65+
– 18% of which do so daily
The only tools used more are email and search engines
![Page 7: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/7.jpg)
![Page 8: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/8.jpg)
Which sites are adults using?
• 1 in 6 use Pinterest
• 1 in 6 use Instagram
• 1 in 6 use Twitter
• 2 in 3 use Facebook
![Page 9: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/9.jpg)
Myth: B2B customers aren’t using social media
![Page 10: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/10.jpg)
Fact: B2B customers are using social media
![Page 11: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/11.jpg)
“Social media has given the customers a voice. You must engage with them or soon become obsolete to them.”
- Kevin Espinosa, Social Media Manager | Caterpillar
• Social media helped over 56% of B2B marketers acquire new business partnerships
• Almost 60% saw improved search rankings
• 69% gained valuable market insight
![Page 12: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/12.jpg)
![Page 13: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/13.jpg)
![Page 14: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/14.jpg)
![Page 15: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/15.jpg)
![Page 16: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/16.jpg)
Myth: We know what the next big thing in social is
![Page 17: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/17.jpg)
Fact: Nobody knows what the next big thing is
![Page 18: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/18.jpg)
![Page 19: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/19.jpg)
Myth:It doesn’t matter when I respond, as long as I do
![Page 20: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/20.jpg)
Fact: It does matter when you respond
![Page 21: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/21.jpg)
![Page 22: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/22.jpg)
Myth:Everyone sees every post I make for my client
![Page 23: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/23.jpg)
Fact: very few of your fans see your posts
![Page 24: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/24.jpg)
![Page 25: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/25.jpg)
![Page 26: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/26.jpg)
![Page 27: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/27.jpg)
![Page 28: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/28.jpg)
However, not all is lost
![Page 29: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/29.jpg)
Myth: Social media is free
![Page 30: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/30.jpg)
Fact: Social media is not free
![Page 31: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/31.jpg)
• Social media requires time
• Time costs money
• Therefore, social media costs money
![Page 32: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/32.jpg)
![Page 33: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/33.jpg)
![Page 34: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/34.jpg)
Myth: There is no ROI in social media
![Page 35: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/35.jpg)
Fact: There is a ROI in social media
![Page 36: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/36.jpg)
What’s the ROI on this?
![Page 37: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/37.jpg)
![Page 38: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/38.jpg)
Which traffic source would you prefer?
![Page 39: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/39.jpg)
![Page 40: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/40.jpg)
Myth:Social media doesn’t influence search rankings
![Page 41: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/41.jpg)
Fact:Social media does influence search rankings
![Page 42: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/42.jpg)
![Page 43: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/43.jpg)
![Page 44: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/44.jpg)
![Page 45: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/45.jpg)
![Page 46: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/46.jpg)
![Page 47: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/47.jpg)
![Page 48: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/48.jpg)
Myth: Social media is strictly about PR (or marketing/digital/etc.)
![Page 49: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/49.jpg)
Fact: It all needs to be integrated
![Page 50: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/50.jpg)
• Social media combines the best of PR, digital, marketing and advertising
• We need to work together to have success
• Why?
![Page 51: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/51.jpg)
![Page 52: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/52.jpg)
What are the best boots for fat calves?
![Page 53: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/53.jpg)
Myth: I don’t have time to be on social media
![Page 54: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/54.jpg)
Fact: you can’t afford not to be
![Page 55: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/55.jpg)
![Page 56: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/56.jpg)
Myth: There’s a one-size-fits-all solution for social
![Page 57: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/57.jpg)
Fact:There’s not a one-size-fits-all solution for social
![Page 58: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/58.jpg)
• It takes a lot of planning, work and dedication
• You have to be committed
• You can’t expect it to be free or easy
• Unfortunately, there’s no silver bullet
![Page 59: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/59.jpg)
We’re curious – what myths have you heard?
![Page 60: Stockyards Business Association](https://reader036.vdocuments.net/reader036/viewer/2022081519/5551a72cb4c905013a8b5492/html5/thumbnails/60.jpg)
Thank you!
Chip Hanna | @chiphanna
Balcom Agency | @balcomagency
Facebook.com/balcomagency
Ryan Cormier | @ryanjcormier
Ratio Digital | @ratiodigital
Facebook.com/ratiodigital
AAF Fort Worth | @aaffortworth