stop freakin it's just a beacon seattle tech forum

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Stop freakin’ it’s just a Beacon April 2014 James Senior VP, Product Strategy & Innovation [email protected] @jsenior

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An overview of the Beacon ecosystem

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Page 1: Stop freakin it's just a beacon   seattle tech forum

Stop freakin’ it’s just a Beacon

April 2014

James SeniorVP, Product Strategy & [email protected]@jsenior

Page 2: Stop freakin it's just a beacon   seattle tech forum

Ratio is a leading multi-screen agency that partners with global brands to create seamless experiences across all platforms. We deliver multi-screen apps that provide consistent and optimized user experiences across the web, mobile, tablet, Connected TV.

Ratio’s specialized team combines product strategy with compelling design and deep technical expertise to deliver award-winning applications.

Page 3: Stop freakin it's just a beacon   seattle tech forum

Our Clients

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What will I get out of this session?

• Understand how to think about beacons, apps and geolocation

• Learn how to think about the components of beacon ecosystem

• Get smart about Beacon hardware, OS and device support, cloud services

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We <3 location

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We <3 location

20,000

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We <3 location

Read more: labs.weareratio.com/project/12-man-hunt/

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Beacons complement existing location tech

Supporting a combination of location technologies / inputs is the most effective strategy to achieve highest coverage with users

Another tool in the toolbox for locating users on mobile devices

values represent approximate proximity accuracy

Beacons are particularly useful for:

Indoor and outdoor deployment

Rapid deployment with no infrastructure

Demanding less power from user’s devices

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Beacons in the App Lifecycle

User Acquisition Uninstall

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How beacons work

Unique ID

Cloud services for beacon/content management

Targeted Content

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Beacon Landscape

e.g. Apple, Microsoft, Amazon, Google, Samsung etc.

e.g. Qualcomm, T.I.,Estimote, Beaconic etc.

e.g. Swirl, Qualcomm, GeLo, Beaconic

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Beacon Landscape

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Cloud Services Landscape

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OS / Device Landscape

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OS / Device Architecture required to support Beacons

Device

Operating System

Bluetooth Stack

Beacon API & Service

Beacon Provider SDK

App

Device requires radio hardware that supports BLE (BT 4.0)

Operating System provides I/O for firmware and Bluetooth Radio

Bluetooth Device Driver and APIs for controlling / interacting with the Bluetooth radio

A service & API designed to manage beacon polling for Beacons & passing events to registered apps

API layer augmenting Beacon API features with beacon / cloud specific APIs

Native app that leverages beacon proximity

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Common Use Cases

Marketing – e.g. in-venue promotions, campaigns, announcements Tracking – e.g. mapping, visitor flow analytics Verticals

Retail Institutions Commercial Venues and more…

Page 17: Stop freakin it's just a beacon   seattle tech forum

What you got out of this session

• Understand how to think about beacons, apps and geolocation

• Learn how to think about the components of beacon ecosystem

• Get smart about Beacon hardware, OS and device support, cloud services

Page 18: Stop freakin it's just a beacon   seattle tech forum

What’s next?

Beacon Goodness: www.weareratio.com/blog This presentation Beacon Overview Whitepaper Read about SmartPostr Experiment Download our Beacon BLE Library

We’re hiring! www.weareratio.com/company/careers

Let’s rock your project out! [email protected]

Questions: [email protected]

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Thank you

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71 Columbia StSuite 300Seattle, WA 98104

[email protected]

Seattle

410 Park Avenue5th floorNew York, NY 10022

New York

1 Alie StreetSuite 210London E1 8DE, UK

London

Seamless.Multi-screen.Experience.

Page 21: Stop freakin it's just a beacon   seattle tech forum