stop pollution now! or you will miss the sun. by henry lo, fred wu & lei liang
TRANSCRIPT
Our Style
• Swiss Design• a.k.a. International Typographic Style• found in Switzerland in 1950s• follows grid system• asymmetric layouts• uses Helvetica as typeface• also favors photographs
Our Designer• Josef Müller-Brockmann
• Swiss graphic designer• simple designs• clean use of typography
Our Cause
• Pollution• must be stopped• pollutant released into atmosphere• and darken the sky• making air less clean• causes health problems
Final Poster• Photo taken from
Vancouver
• Typeface• Helvetica• Both title & body
• Tilted axis for a disastrous effect
Font-related• Bright colours contrast
well against background
• Hierarchy• You will miss the sun
(Bigger, as Title) • Stop pollution now!
(Smaller, as whisper)
• The space between words align with the buildings below
Connotation• Dark clouds = pollutants• The buildings = us• dark colour scheme
makes us feel gloomy
• Big picture is, if we don’t stop, something bad will happen
Continue…• the word “SUN” is being
underlined• emphasizing on the what
we will lose• The phrase under the line,
whisper to us the answer
• STOP Pollution Now!