stop stinking at social media: a freelancer's guide

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Post on 17-Jul-2015



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How to Not Stink at Social Media

A Freelancers Guide to Marketing Yourself

Tweet Along!Servi-Tech Communications - @ServiTechCommMark Vierthaler - @Mark_VierthalerMonica Springer - @monicaspringerKansas Professional Communicators - @KansasPC

Why Use Social Media?Increase brand recognition When youre a freelancer, your name is your brand recognition. By giving potential clients more doors to access you, you increase the likelihood of them finding your work.Increase brand loyalty Social media only works when its a conversation instead of a one-way broadcast. A Texas Tech study showed brands that engaged enjoyed a higher rate of loyalty. More opportunities to get business

Why Use Social Media?Establishing authorityEstablish yourself as an expert in whatever area of communications you specialize in. Share the knowledge, but dont give away the product.Increase inbound trafficIf your website is your main marketing tool (and it should be as a freelancer), almost all of your posts need to push back to your site. More affordable marketing costsCompared to traditional marketing offerings (newspapers, magazines, radio, television, etc.) social media is a much more affordable option.











How to Get StartedBe a resource, not a sales pitchPeople do business with people they know, trust, and like. The old idea of how the sales pitch works is fading away.Establish yourself as a source of knowledge in your field, and people will be attracted to your online presence.

How to Get StartedFind your voice and sell with itFind what it is about your work that sets you apart. Dont just copy what others are doing.Your voice is your brand.

How to Get StartedOptimize Your Social ProfilesDont leave your profiles blank. Make sure youre utilizing all areas of the Facebook page, Twitter profile, etc.

How to Get StartedMake it Easy to Get Ahold of YouYou want to turn these efforts into business, so make sure people who want to hire you actually know how to get ahold of you.

How to Get StartedYou Dont Need the Newest TechYou dont have to have the newest technology to get a dedicated following. If you want people to engage, you dont have to have tens of thousands of dollars of equipment. Your camera does great, what matters is creating quality contact.

How to Get StartedFollow the Rules and Be PatientSocial media, just like any other marketing effort, takes time to build up a dedicated base. Make sure youre not taking short cuts, and youre being patient. Followers will come as you establish your brand your voice.

Putting it into PracticeCreate your own web page or blog you need an online home for your portfolio.Create a Facebook page for your freelance business and invite family, friends, and former/current clients to like it and share it. Twitter Listen (err read) for the first week or so. Learn what people are talking about, how and when they engage.

Putting it into PracticeGet. On. LinkedIn.Get involved with freelancer groups. Engaged in conversations. Connect with companies you want to work withUse the job boards to see whos hiring for what. These are great times to pitch your services in the stead of a new employee.

What Not to Do

What Not to Do

What Not to Do

What Not to Do

What Not to Do

What Not to Do

What Not to Do

Dont attack potential, current, and former clients, customers and employees.A local Dodge City restaurant has TWICE held profanity-laden angry exchanges with customers and former employeesOne told a customer to never come back because she was a b****Second one (about a year later) accused a former employee of theftBoth stayed up for several days before the owner took them down.

What TO Do

What TO Do

What TO Do


Find your voiceEngage with your audienceActively seek out the jobsOwn your mistakesDont hide criticsUse problems to prove your dedicationHave fun!