stop talking about social media

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S top Talking Social Media A B O U T ioannisofakoglou.gr @ofakoglou

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Presentation from Digital Grecovery: The Data Highway

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Page 1: Stop talking about social media

Stop Talking Social Media

ABOUT

ioannisofakoglou.gr@ofakoglou

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Welcome to the noisyWorld of Social Media

This is a very noisy world, so we have to be very clear what we want them to know about us

Steve Jobs

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Action speak louder

than words

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...is the evolutionof consumer behavior when society & technology evolve faster than your ability to adapt

Digital Darwinism

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Best practices and benchmarking may allow companies to catch up with competitors, but won’t turn them into market leaders.

Winners focus on next practices

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There is no such thing as a generally good tool. There are only tools good for particular job.

New technology makes new things possible

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Human way of running our organization

ENGAGE

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Egosystem

Generation ME

Culture of Narcissism

Human

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Customer RevolutionConnected Consumerism

Activists

Decision Making Process

Behavioral Changes

Multichannel

Producers

Multiscreen

Influencers

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Multitasking

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2005

2013

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THE CULTURE OF COWe are shaping a new culture of human COLLABORATION social CONTRIBUTION open CONVERSATION infinite CONNECTIONS

Ioannis Ofakoglou

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Design Unique Experiences

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Time for Change

The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn

Time for Change

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INNOVATIONstarts

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#thanks@ofakoglou ioannisofakoglou.gr