stop worrying about likes and learn to love the truth
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Stop worrying about Likes focus onTRANSCRIPT
Stop living the Facebook lieHow I learned to stop worrying about LIKES and love the truth
Why do marketers like Facebook so much?
As a great man once said…
“Don’t you see that the whole aim of Newspeak is to narrow the range of thought? In the end we shall make thought-crime literally impossible, because there will be no words in which to express it. Every concept that can ever be needed, will be expressed by exactly one word, with its meaning rigidly defined and all its subsidiary meanings rubbed out and forgotten …Every year fewer and fewer words, and the range of consciousness always a little smaller.”
-George Orwell, 1984
Thought-control through language-control
Facebook tells you people LIKE you
So your Ad Agency tell you people LIKE your marketing
You can tell your bosses people LIKE your work
Everybody is happy. You’re all ‘right’
Pssst… your not right!
But wait a minute. The market gives a big fat DISLIKE
So wouldn’t you like to know the truth?
Facebook doesn’t / Ad Agencies don’t / Middle Management Don’t
Revolutionary Idea Alert!
From today it’s not your job to be ‘right’ but to be better
Ok so what’s next?
Forget Likes. Invest your effort in becoming an Open Business
What’s Open Business?
• It uses social media as a door to open your Marketing, Research and Innovation to the world.
• It gets your head out of the sand.• It shifts your attention to acting on the truth.• It delivers better Communications, Products and
Services.• So, make the business your customers want.• Make a business with a future.• Stop worrying. Learn to love the truth. And the Likes
will come.
