storage for cloud

An InformationWeek Webcast

Sponsored by

Storage for Compute Cloud

Webcast Logistics

© 2012 IBM Corporation 4

Featured speaker

Steve Kenniston recently joined IBM through the acquisition of Storwize and is responsible for assisting with

creating, communicating, executing, and sustaining strategic initiatives with respect to storage optimization

technologies. He most recently served as the key technology consultant to the CTO of EMC’s Storage Software

Group. Steve is a respected storage thought leader and spokesperson on next generation storage technologies,

including file-systems, data protection, networking, virtualization and cloud strategies. He has worked on hundreds

of customer/partner discussing architectures and written and blogged extensively on storage technology. His ability

to define storage technology vision and effective go-to-market strategy has led to revenue growth and key

acquisitions in his career. His previous roles include VP Corporate Development for Avamar Technologies, Senior

Corporate Strategist for Iron Mountain/Connected Corporation, Storage Technology Analyst for ESG and Director of

Support for VERITAS.

Moderator

Jon Toigo is an outspoken technology consumer advocate and vendor watchdog whose articles, columns and

blogs are enjoyed by over a million readers per month. He is CEO and Managing Principal of Toigo Partners

International LLC, an independent consultancy and technical research & analysis firm and chairman of The Data

Management Institute LLC, a professional development organization he formed in 1992 for those who design, plan,

manage and administer storage infrastructure and data assets.



Market Trend: The IT Model Must Shift to Smarter Computing The Move to Converged Infrastructure

Agility – Organizations are moving from silos of infrastructure and applications to a shared infrastructure – Server Virtualization

Efficiency – Gaining better $/floor tile as well as $/IOP helps to reduce costs – Storage efficiency, FOS, Compression, Virtualization

Business Analytics Optimization – or BAO - Big Data and Analytics help to build a competitive edge

Innovation – Watson, more intelligent compute systems allow consumers to know more, in real-time

Source: IDC Converged Infrastructures Survey, 2011

Bu

sin

ess in

no

vati

on

Efficiency

Traditional Computing

Smarter Computing

Running IT

Igniting

Innovation

Reinventing IT

• Leveraging broader expertise

• Shifting resources to innovation

• Redefining IT economics

Transformation

Zone

Business Analytics

Optimization (BAO)

Innovation

Efficiency Agility You are here


What is “Cloud”?

• Agility

• Flexibility

• Control

• Simplicity

• Efficiency

• Competitive Advantage

Private Cloud

Public Cloud

Hybrid Cloud

Compute Cloud

Cloud

Infrastructure

Storage Cloud


IBM Storage Cloud Offering Set

Storage for Compute Clouds

Servers w/Server Virtualization,

storage and network managed as

a single platform or cloud

Represents the majority of the

industry Cloud Revenue

Competitive blueprint solutions

include vBlock, vPlex and VCE

solutions

IBM Solutions available today: BladeCenter Foundation for Cloud

Flash optimized storage solutions like IBM

Storwize V7000 with EasyTier and IBM XIV

with Flash Cache with VAAI integration with

VMware (solutions also available for

PowerVM, HyperV and KVM)

Storage Clouds

Self provisioning file and object Storage Clouds

Two major Variants:

– “Application Centric Storage Clouds”

File or object storage clouds administered, secured and provisioned by a “application”

Competitive solutions include: NetApp, EMC Isilon, etc.

IBM Solutions available today: IBM SONAS and IBM Storwize V7000 Unified

– “Stand-alone Storage Clouds”

Self administrating, provisioning file and object storage clouds

Competitive solutions include; EMC Atmos, Amazon, Nirvanix, etc.

IBM solution will be Beta in June 2012 and GA in Q4 2012 on both IBM SONAS and IBM Storwize V7000 Unified


CFO / CIO Line of Business Teams

How can I improve my

business process delivery and

quality?

How can I improve my resource utilization and reduce cost ?

How can I improve responsiveness and drive productivity and efficiency while maintaining stringent qualities of service ?

How can I accelerate my software release cycle in

an optimized, quality fashion ?

Infrastructure &

Development Teams

What are Clients Asking for Today?


The Importance of Storage in the IT Ecosystem

Consolidate Accelerate

Cloud

Innovate Optimize

Innovate


Cloud

Optimize

15%

Servers

% of IT Spend

85%

Storage


What Does Cloud Mean to Your Storage Users?

Accessibility – ability to get the right data to the right people at the right time

Flexibility – ability to manage all of their storage environment their own way

Efficiency – ability to manage the greatest capacity in the smallest footprint

Elasticity/Scalability – ability to grow without constraints, or rip & replace


Integration of Expertise: Proven best practices and expertise for complex tasks learned from decades of client and partner engagements that are captured, lab tested and optimized and then built into the system

IBM PureSystems Expert

Integrated Systems

Integration deliver superior results:

• Agility: Faster time-to-value

• Efficiency: Reduced costs and resources

• Simplicity: Simpler skills requirements

• Control: Lower risk and errors

Through unmatched expertise in:

• System design

• Infrastructure management

• Application deployment

• Data management

• Datacenter management

• High availability

and scalability

• Security

• Storage optimization

• Networking


Consolidate

Seamless, transparent migration between heterogeneous storage platforms with no service disruption

Optimize

Improve storage utilization by up to 70% while increasing performance by up to 3X with as little as 2% flash disk capacity

Accelerate Cloud

Policy-driven, automated data movement, locally or globally, with a single global namespace

Innovate

Real Time Compression & deduplication can reduce physical data footprint by up to 80%; “save as you grow”


Cloud

Innovate Optimize

The Pivotal Role of Storage in IBM PureSystems


Compute Cloud Storage Requirements Disregarding Products for a Moment…

Flash Optimized Storage – Replace just 10% of your storage capacity with IBM Flash Optimized Storage to

increase performance by 300%

– Automated Tiering – Highly automated, dynamic, real-time application data tiering

for high performance (IBM EasyTier, IBM XIV)

Highly Efficient Storage – 5 Key Storage Efficiency Technologies: – Thin Provisioning

– Virtualization

– Easy Tier

– Real-time Compression

– Deduplication

Heterogeneous Virtualization – The ability to integrate and migrate new and old storage

Data Protection / Remote Mirroring for HA/DR

Enterprise Class – High RAS – Reliability, Availability, Scalability


Storage that is Integrated by Design –

IBM Storwize V7000 for IBM PureFlex System Integrated, Proven Enterprise Storage

Built in Expertise

– Industry leading heterogeneous storage virtualization

– Integrated Intelligent data placement with integrated flash optimization

– Integrated, advanced storage features: auto-tiering, thin provisioning, advanced copy services and flexible replication

Integrated by Design

Simplified Experience

Transparent, non-disruptive

data migration from existing

storage

Dramatic increase in storage

performance by up to 300%

through flash optimization

Up to 70% storage utilization

improvement through

intelligent virtualization

Client Value

*Some capabilities planned for future delivery


IBM Storwize V7000 – Simple, Reliable, Adaptable

Perfectly suited to growing mid-range environments

– High or unpredictable growth

– Broad ranging performance requirements – flexible drive type support

– Ease of management

External virtualization expands utility

– Facilitates consolidation

– Seamless, transparent cross-vendor data migration

Truly unified storage platform

– Single, intuitive user interface

– Active Cloud Engine™ delivers easy, powerful distributed access

Rapid time to value

– Fast, wizard-based implementation

– Rich GUI dramatically simplifies management

– Strong application affinity via FlashCopy Manager, VMware vCenter/VAAI integration


Built-in Storage Expertise: Agility to Drive Business Velocity Storage Expansion, Migration and Performance

Captures: – IBM’s decades of experience in helping clients deploy,

optimize and consolidate complex enterprise storage systems

What is it? – Codified best practices for transparent migration,

automated data placement, increased asset utilization and sustained high performance

What do you do? – Enable heterogeneous virtualization, define simple

migration policies, switch enable adaptive flash optimization

What do you NOT have to do? – Manually schedule and execute migration processes

– Tolerate application downtime

– Monitor data access patterns

Result: Increase storage utilization up to 70%, performance up to 3X!


“The combination of IBM

Storwize V7000 and x3850 X5

servers delivers exceptional

performance that is well

suited for a mix of real-world

business applications running

in a VMware-enabled virtual

server infrastructure.”

Brian Garrett Research Analyst

Enterprise Strategy Group

Enterprise Strategy Group Lab Validation Report: IBM Storwize V7000 for VMware mixed workloads: Database, Email, Web

• Exceptional VMware vSphere results for a dual

controller modular storage system

– Over 50,000 Exchange users with predictably fast

response times

– Tens of thousands of simultaneous web page

requests

• Easy Tier and SSD drives more than tripled the

mixed IO capacity with 11% SSD

– 33% faster Microsoft Exchange response times

– 43% faster Oracle OLTP I/O response times


Private Cloud infrastructure with enterprise scale

and global caching

File Cloud

consolidation and/ or content

caching of consolidated files

Enterprise- class map reduced offering based upon industry standards but with enterprise

qualities

Enterprise performance,

availability and resiliency

Storage Area Networks

consolidations to drive reduced cost and high performance

Dramatic savings,

increased efficiency and performance

Server Virtualization

storage infrastructure to drive increased

consolidation and performance

True mission critical storage infrastructure

Industry leading

performance, reliability and

multi data center resiliency & replication

Entry Points – When a client has challenges around…

Solution Sets / Account Entry Points

Architecture / Solution Blueprints / Starter Kits

Products and Services

Sell / Install New Solutions Sets & Existing Products / Services

Cloud & File Storage

Analytics & Big Data

Storage Consolidation

Virtualized Servers

Transaction Processing


IBM offers extensive real-world experience working with some of the most

innovative, forward-thinking IT organizations on the planet.

Our point of view is based on real world experience.

successful private cloud engagements in 2010

―IBM has one of the most comprehensive cloud portfolios,

with the cloud integrated throughout its many lines of

business. Moreover, IBM’s consulting arm has put them in

touch with numerous early adopters and special use cases—

all of which helps the company stay ahead of competitors. ‖

– Jeff Vance, Datamation

public cloud users managed virtual machines

of Fortune 500

companies are using

IBM cloud capabilities.

IBM Success with Cloud


ibm.com/smartercomputing

21

#IBMEDGE

Highlights:

IBM Executive Keynotes 35 Customer Speakers

New Storage Announcements

Top Tier Executive 1:1 Meetings

300+ Technical Sessions

Large Solution Expo Center

Networking opportunities

3 events in one:

Executive Edge 2 Day IT and Business Leaders Track

Technical Edge (Storage Technical University) 4.5 Day Technical Tracks

Business Partner Forum

2.5 Hour IBM Business Partner Briefing

Hilton and Waldorf Astoria Bonnet Creek

June 4 – 8, 2012 | Orlando, Florida

IBM’s Premier Storage Conference

ibm.com/edge

Time is running out - register now for

IBM Edge2012. You won't want to miss it.

http://www.ibm.com/systems/storage/resource/edge/index.html

22

#IBMEDGE

Open to all Edge Attendees Executive Edge, Technical Edge and Winning Edge

http://www.youtube.com/watch?v=OYUmciFlvWA&feature=related

Edge2012 Opening Night Concert

Monday Night

ibm.com/edge

http://www.youtube.com/watch?v=OYUmciFlvWA&feature=related


23

#IBMEDGE

Includes: • Free Admission to all rides

and exhibits

• Free Dinner and Drinks

provided

• Concert by Foreigner

ibm.com/edge

Edge2012 Event Night

Wednesday



Q&A

Steve Kenniston Storage Efficiency Evangelist

IBM Systems & Technology Group

Jon Toigo CEO and Managing Principal

Toigo Partners International LLC

Resources

www.ibm.com/edge

http://www.ibm.com/edge

storage for cloud

Documents