storage megatrends impacting your datacenter · storage megatrends impacting your datacenter tien...

Storage MegaTrends Impacting Your Datacenter

Tien Shiah, [email protected]

© Copyright 2017 Dell Inc.2

For Enterprise SSDs...

Who do you think of?


Samsung is the #1 SSD Supplier

41%16%

12%7%

5%4%3%

12%

SamsungIntel

Lite-onMicron

Total SSD

51%10%

8%7%7%

6%11%

SamsungLite-on

KingstonOther

Client SSD31%

23%21%

7%19%

Samsung

Intel

Other

Enterprise SSD

Source: IDC, cQ2 2016. Based on revenue.


SSD Leadership in Technology

1st PCIe PC SSD20132014 1st NVMe Enterprise SSD2015 1st NVMe M.2 SSD

1st V-NAND 20132014 1st TLC V-NAND

Over 30 million PCIe SSDs shipped

Performance

NAND Technology

World’s Largest PCIe SSD shipment

First mover in V-NAND technology

Largest Supplier

World’s Top Memory SupplierWorld’s #1 SSD Supplier

1st MLC SSD20082012 1st TLC SSD2014 1st TLC V-NAND SSD

Cost Optimization

World’s 1st Multi-bit SSDs

2015 1st 48-stack 256Gb V-NANDThe world’s 1st & biggest, 2.5” 32TB SSD

World’s #1 NAND Producer

World’s #1 DRAM Supplier

http://www.google.com/url?url=http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/leisure/9337038/F1-executive-David-Campbell-left-with-10m-stake-after-less-than-a-year-in-job.html&rct=j&frm=1&q=&esrc=s&sa=U&ved=0CCcQ9QEwBWoVChMI4vvQy6qGxgIVoy6mCh3iLwCL&usg=AFQjCNFbB-X-6aocjYOwCen-9cCb9JKqAg

http://www.google.com/url?url=http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/leisure/9337038/F1-executive-David-Campbell-left-with-10m-stake-after-less-than-a-year-in-job.html&rct=j&frm=1&q=&esrc=s&sa=U&ved=0CCcQ9QEwBWoVChMI4vvQy6qGxgIVoy6mCh3iLwCL&usg=AFQjCNFbB-X-6aocjYOwCen-9cCb9JKqAg

http://www.google.com/url?url=http://www.coydavidson.com/leasing-tips/what-class-is-your-office-building/&rct=j&frm=1&q=&esrc=s&sa=U&ved=0CDwQ9QEwE2oVChMIjsK-v66GxgIV41CmCh1i5ABJ&usg=AFQjCNGsncNNcz7Qh0P2_Uvn5gWdm85I5Q

http://www.google.com/url?url=http://www.coydavidson.com/leasing-tips/what-class-is-your-office-building/&rct=j&frm=1&q=&esrc=s&sa=U&ved=0CDwQ9QEwE2oVChMIjsK-v66GxgIV41CmCh1i5ABJ&usg=AFQjCNGsncNNcz7Qh0P2_Uvn5gWdm85I5Q


The V-NAND Advantage

• Superior Performance & Power– 2x Write Endurance– 2x Write Performance– 40% Lower Read Power

• Unmatched 3D Endurance– Scales by Building Up, Rather Than Shrinking Cells– Enables TLC in Enterprise

• V4 Enables 32TB+ in 2.5”

2013

V1

2016

V4

Four Years of V-NAND Production Experience

2014

V2

2015

V3

Samsung 3D NAND Leadership Continues – Over 30M Shipped!


3D NAND Enables TLC to go Mainstream

0%

20%

40%

60%

80%

100%

2014 2015 2016 2017

Samsung

MLC TLC 3D MLC 3D TLC

3D TLC3D TLC

0%

20%

40%

60%

80%

100%

2014 2015 2016 2017

Everyone Else

MLC TLC 3D MLC 3D TLC

Source: Forward Insights


Leading the World’s Highest Density SSDs

1TB BGA

4TB M.2

32TB NVMe SSD

32TB 2.5” SAS SSD

(11.5x13)


MegaTrend #1: Shift to High Capacity Drives

2016 2017 2018 2019 2020

512GB

1TB

2TB

4TB

8TB 16TB

2016

< 4TB

4TB+

16%

Source: Samsung, Forward Insights

Industry UnitsSamsung Units


Capacity: Inflection Point Reached

Source: IDC

TLC V-NAND, Low Endurance fueling SSD Capacity Growth


SSDs Enables up to 9x System Density of HDD

2.5 in 1.8TB x 24 HDDs per 2U chassis = 43TB

SSD 2.5"HDD 3.5"HDD 2.5"

369TB

43TB120TB

2.5 in 15.36TB x 24 SSDs per 2U chassis = 369TB

3.5 in 10TB x 12 HDDs per 2U chassis = 120TB

SSDs are 9X the capacity at the enclosure level


Why? Cost savings in Power & Space

2.5 in 1.8TB x 205 HDDs in 9 x 2U24 chassis

2.5 in 15.36TB x 24 SSDs in 1 x 2U24 chassis

3.5 in 10TB x 36 HDDs in 3 x 2U12 chassis

369TB of Storage

X 9

X 3

X 1

High Density SSDs provide up to 9:1 space and 7:1 power savings

(7x)

(1.4x)

1,600W

302W

216W

Number of Enclosures Power

Drive (W): 1.8T HDD 7.8W, 10T HDD 8.4W, 15.36T SSD 9W


MegaTrend #2: Shift to Low Endurance Drives

0%

20%

40%

60%

80%

100%

1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 3Q15 4Q15

SSD Shipments by Endurance

≤ 3 DWPDRI

MU

WI

1

2

4

8

16

32

480 960 1,920 3,840 7,680 15,360

DW

PD

Capacity (GB)

Constant Bytes Written

Source: Samsung

VOC: “We can make low endurance work in our systems”


Telemetry Data Collected by Customers

Network

Storage

< 0.1 DWPD for enterprise applications

Compute

Telemetry data


Why? SSD DWPD Impacts Cost

High Low WPD decision can save you 58%

Example Costs

Raw $/GB $0.40 Raw GB 4,096

Cost $1,638

$1.02

$0.64 $0.51

$0.43

1,600 2,560 3,200 3,840$/

Usa

ble

GB

Usable GBDWPD 25 10 3 1

58% savings


MegaTrend #3: SSD Displacement of 15K/10K HDD

2015 2016 2017 2018

Storage Attached (units)

15K/10K HDD

SSD

Source: IDC, Forward Insights Source: IDC, Forward Insights, Samsung

Perf HDD

SSD

Performance HDD market is being wiped out

2015 2016 2017 2018

Storage Attached (GB)

15K/10K HDDSSD


Use of Data Reduction TechnologiesApplications Type Data Reduction Ratio

Virtual Desktop Infrastructure (VDI) Deduplication 7 to 12:1

Virtual Server Infrastructure (VSI) Deduplication 5 to 8:1

Email Deduplication 4 to 6:1

Analytics Compression 3 to 4:1

Online Transactional Processing (OLTP) Compression 3 to 4:1

Data Warehousing Compression 2 to 4:1

Media Compression 1.2 to 1.5:1

Unity All Flash

SC Series All Flash

XtremIOAll Flash

VMAXAll Flash

https://www.emc.com/en-us/microsites/guarantee-programs/all-flash-storage-efficiency.htm

Source: Gartner Q4/16 (based on survey of over 20 industry participants and end users)


Why? Data Reduction Lowers Effective Cost of Flash

$1.02

$0.43

$0.11 $0.20 $0.15

1,600 3,840 15,360 600 1800

- 58%

$/G

B (u

sabl

e)

25 DWPD 1 DWPD

Lowering DWPD reduces cost



$1.02

$0.43

$0.11 $0.20 $0.15

1,600 3,840 15,360 600 1800

- 58% - 90%

$/G

B (u

sabl

e)

25 DWPD 1 DWPD 4:1 DR

Using data reduction further reduces cost

Lowering DWPD reduces cost



$1.02

$0.43

$0.11 $0.20 $0.15

1,600 3,840 15,360 600 1800

- 58% - 90%

Why??

$/G

B (u

sabl

e)

25 DWPD 1 DWPD 4:1 DR 15K HDD 10K HDD

Why buy 15K/10K HDDs any more?


MegaTrend #4: Transition to NVMe

Server attached moving rapidly to NVMeStorage attached transitioning w/ dual port NVMe

Source: Forward Insights (Q1/17)

0

10

20

30

40

50

60

70

80

90

2017 2018 2019 2020 2021

Server Attached SSDB GB

NVMe

SATASAS 0

10

20

30

40

50

60

70

80

90

2017 2018 2019 2020 2021

Storage Attached SSDB GB

SAS

NVMeDual Port


Why? SATA Performance Limits Capacity

100 IOPS/GB Requirement Limits SATA Capacity to 960GB


NVMe Performance Extends Capacity

NVMe Enables Larger Drives that meet IOPS/GB Requirement


Samsung @ Heart of Your Data Center

Hyper-Converged All Flash ArraysConverged


Summary and TakeAways

• Samsung is the largest NAND and SSD supplier in the industry– Key Dell Technologies storage partner

• Samsung technologies are key enablers to storage mega-trends– Shift to high capacity drives– Shift to low endurance drives– SSD displacement of 15K/10K HDDs– Transition to NVMe

• Have you REALIZED whether your current data center solution gives your business the storage advantage it needs in today's market?

Come visit our booth near the entrance #1305 to see how Samsung & Dell Technologies can invigorate the heart of your data center

Samsung @ the Heart of your Data

Center

Storage MegaTrends Impacting Your DataCenter

Puneet DhawanDell EMC PowerEdge Product Management


Towers ModularRacks Extreme Scale Infrastructure

INDUSTRY'S #1

Server PortfolioPowerEdge

THE BEDROCK OF THE MODERN DATA CENTER

*Based on units sold (tie). IDC Worldwide Quarterly Server Tracker, Q1-Q3, 2016.

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Fundamental economics SHIFT to FLASH

$0.10

$1.00

$10.00

$100.00

2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020

$5.00

$0.50

$50.00

CROSSOVERPOINT

SOURCE: EMC MARKET RESEARCH 2016

$/G

B

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjTn8Cc8K7LAhUCaz4KHbGXCgIQjRwIBw&url=http://www.gograph.com/vector-clip-art/hard-disk-drive.html&psig=AFQjCNE5vjso89zE1r0udIcvKEu-NnHPBw&ust=1457450462136651

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjTn8Cc8K7LAhUCaz4KHbGXCgIQjRwIBw&url=http://www.gograph.com/vector-clip-art/hard-disk-drive.html&psig=AFQjCNE5vjso89zE1r0udIcvKEu-NnHPBw&ust=1457450462136651


Flash - a compelling offering to replace 15K drives for a multitude of use cases

Read Intensive SATA SSDCapacity 960GBIOPS (R/W) ~87K / 28KBW (W/R) ~510 MB/s / 480MB/sPower ~3.5WMTBF ~2M Hrs

15K Hard DriveCapacity 300/900GBIOPS ~270 (R)BW ~250 MB/sPower ~12WMTBF ~2M Hrs

300X more IOPS2X more BW1/3 the power

1x $/GB

Other SSDs will have different specs. Pricing is per drive, system-level pricing will be different.

Mixed Use SAS SSDCapacity 400GBIOPS (R/W) ~270K / 90KBW (W/R) ~1900 MB/s / 850MB/sPower ~3.2WMTBF ~2M Hrs

1000X more IOPS7X more BW1/3 the power

1x $/GB


Endu

ranc

e

Write Performance

• Interface: SATA and SAS• Form Factor: 1.8“

(SATA)/2.5”• Capacity: 120GB –

3.84TB• Endurance: 1-3 DWPD• Usage Model:

Applications with seldom writes and mostly reads; i.e. Boot, Web/file servers, Media Streaming

• Warranty: Limited System Warranty

• Interface: SATA and SAS• Form Factor: 1.8

(SATA)/2.5”• Capacity: 240GB –

1.92TB• Endurance: 3 – 10

DWPD• Usage Model:

Applications w/ even mix of read/writes; i.e. Data warehousing, Read Cache

• Warranty: LimitedSystem Warranty

• Interface: SATA and SAS• Form Factor: 1.8 (SATA)

2.5”• Capacity: 200GB - 800GB• Endurance: 10 – 25

DWPD• Usage Model: Mission

critical enterprise (highperformance) applications; Write caching, Database/OLTP, Media Editing, Server Virtualization

• Warranty: Limited SystemWarranty

Read Intensive/Boot(Low-Endurance)

Mixed Use(Mid-Endurance)

Write Intensive(High Endurance)

Dell EMC PowerEdge SATA/SAS SSD Categories


Dell EMC NVMe Technology Leadership

Founding Member – NVMeConsortiumDell developed SFF8639 (U2) and provided to communityWorking Group Member – 2.5-inch PCIe SSDs

1st to Ship – PCIe SSD (12G) 1st to Ship NVMe PCIe SSD (12G)

1st to Ship – Hot Plug PCIe SSD1st to Ship Universal 2.5-inch Bay

© Copyright 2017 Dell Inc.31 Dell - Internal Use - Confidential

PowerEdge server solutions for every workload

Cyber Resilient Architecture. Rule-based authentication. Hardware root of trust.

Accelerate workloads using SSD and NVMe drives across the portfolio


R6401U / 2S

R740R740XD

2U / 2S R9403U / 4S

M640FC640

4 x 1/2U / 2SC64202U / 4 X 2S

Key

W

orkl

oads HPC, HFT

Application Tier SDS: ScaleIO, XC

(Nutanix), VSAN Virtualization

ERP E-Commerce In-Memory DB Analytics & Dense

Virtualizations

MS Exchange Virtualization In-memory OLTP SQL Server

HPC Web Tech / SaaS HCI Financial Modeling Data Analytics

Virtual Desktop Infrastructure SDS: VSAN, XC Deep Storage Big Data


Towers ModularRacks Extreme Scale Infrastructure

INDUSTRY'S #1

Server PortfolioPowerEdge


*Based on units sold (tie). IDC Worldwide Quarterly Server Tracker, Q1-Q3, 2016.

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