storage (r)evolution: ibm xiv overview smarter storage for a smarter planet

© 2009, 2010 IBM Corporation

Storage (r)Evolution:Storage (r)Evolution:IBM XIV OverviewIBM XIV Overview

Smarter Storage for a Smarter PlanetSmarter Storage for a Smarter Planet

Randy ArseneauRandy ArseneauConsultantXIV Global Best Practices and Sales Enablement

© 2009, 2010 IBM Corporation© 2009 IBM CorporationINTERNAL USE ONLY, NOT FOR PUBLICATION

AGENDAAGENDA

Legacy Enterprise Storage– Complexity Give Way to… More Complexity

Innovating Smarter Storage

Evolution Gives Way to Revolution– XIV Overview & Value Proposition

Results & External Validation– Customers– Analysts/SMEs

Real World Value– From the People Who Live It

Wrap-up | Q&A

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Escalating Complexity of Traditional Storage

Disk Tiers– 1-3 Types and Sizes of Disk

– Flash/SSD?

– Replica Pool

– Spares

– Many RAID groups / Different RAID Levels

Data Center Efficiency– Power

– Space

– Utilization

Responsiveness / Cost to Business Units

With XIV, manage storage capacity - NOT technology!

This results in THOUSANDS of components to

manage in a traditional array!

Complexity = COST =

DiminishedService


XIV – Altering the Landscape of Enterprise StorageXIV – Altering the Landscape of Enterprise Storage

The simple vision of XIV: – Begin with a blank sheet of paper– Blend in decades of expertise and innovation in storage architecture and

customer/market demand– Create a fundamental re-construction of enterprise storage not constrained by existing

architectures and technologies

The solution: revolutionary best-in-class performance, reliability, scalability, manageability and TCO

The results:– Shipping run rate now 4+ systems/day, 7 days/week, 365 days/year– In service at the largest, most demanding customer sites in the world– Steady increase in captured market share during first year within IBM portfolio– Strong, balanced cross-industry adoption– Unrivaled customer satisfaction and reference-ability– Over 30% of customers have purchased multiple systems– Use cases spanning a wide variety of mission-critical applications and workload profiles

XIV has predictably disrupted the storage market by doing one thing extraordinarily well: eliminating complexity rather than merely masking it


What is XIV storage?What is XIV storage?

Drive out Drive out cost while cost while exceeding exceeding existing existing SLAs.SLAs.

AVAILABILITY

5 9s+

Multiple levels of redundancy

Autonomous self-healing

Ultra-fast fault recovery

AVAILABILITY

5 9s+

Multiple levels of redundancy

Autonomous self-healing

Ultra-fast fault recovery

PERFORMANCE

Self-tuning

Automatic load balancing eliminates bottlenecks

Performance scales with capacity

PERFORMANCE

Self-tuning

Automatic load balancing eliminates bottlenecks

Performance scales with capacity

EASE OF USE

Provision new storage in <1 minute

Dynamically resize/adapt

Easily managed by junior staff

EASE OF USE

Provision new storage in <1 minute

Dynamically resize/adapt

Easily managed by junior staff

Fully virtual SAN based on grid design– Data distributed over all grid

modules/drives– Self-healing/self-tuning – no hotspots– Non-disruptive hardware & software

service– Supports all major open systems &

z/Linux– Sold as usable capacity– Each grid node comprised of CPU +

Cache + 12 disks

Ultra fast rebuild times:– Recover from a 1 TB drive failure in 30

minutes or less

Dynamically add new capacity; autonomic load re-balancing

New arrays in service in 4 hours

Provision new storage in < 1 minute


5 Key Attributes for Enterprise Storage5 Key Attributes for Enterprise Storage

All of these key attributes with unlimited scalability


Improved Capacity Utilization = TCO ControlImproved Capacity Utilization = TCO Control

XIV sold as USABLE capacity– NO lost capacity due to : spares, special system

areas, volume set asides for replication, etc.

Capacity usage easy to monitor– Complete system, storage pool, or volume

XIV all virtual – Single disk type and no RAID groups minimizes

islands of capacity– No physical disk binding – THIN provisioning standard

Designed to Perform Well at >90% Capacity Utilization


Agility | Responsiveness | FlexibilityAgility | Responsiveness | Flexibility

Provision Storage in < 1 Minute

Resize Volumes Dynamically

High Performance SNAPshots

– Replicate data for backups or other apps

– Empower DBAs to manage SNAPs

Multi-Tenant Management

– Delegate responsibility

Add New Capacity Quickly, Transparently

– Added capacity available near real-time

– Existing data automatically re-balanced across all storage resources

All Advanced Software Functionality Included – No Extra Cost


Facilities: Green SavingsFacilities: Green Savings

Comparable Systems (Equivalent Usable Space, Performance):

– 50% greater usable capacity per sq. foot (11 TB/SF)

– 25-30% less power & cooling per usable TB

Commodity Hardware Components

– Low power SATA II disk drives

– Power-efficient Intel-based server modules

Very Efficient Capacity Utilization

– Single level storage = no orphaned space

– Virtual design + thin provisioned = efficient

Floor Space ComparisonEquivalent Configurations

XIV vs. EMCResults: Lower Cost,

Superior Performance,80% Less Floor Space


“RAID is at end-of-life. As drive densities continue to increase, current implementations of RAID simply cannot scale. XIV’s architecture eliminates this concern. It really represents the future of storage…”

- Steve O’Donnell, Managing Director, ESG EMEA

“The XIV is very different from other high-end disk arrays sold by IBM and other high suppliers such as EMC and Hitachi. Unlike others, the XIV is based entirely on enterprise SATA disk drives, and is powered by a grid or cluster of controllers that can be relatively easily scaled up. Over time, both of those features are set to become characteristics of all high-end storage.”

- Tim Stammers, Ovum

AN

AL

YS

TS

Confidential IBM Internal Use Only

Technology ShiftTechnology ShiftDriven by XIV, recorded by industry expertsDriven by XIV, recorded by industry experts


3 Year Costs – XIV vs. EMC² V-Max3 Year Costs – XIV vs. EMC² V-Max


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Our Factories Build… Our Factories Build… MomentumMomentum


IBM Confidential

600 Customers – 402 Net New to IBM Open Storage600 Customers – 402 Net New to IBM Open Storage

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Select Customer Highlights – Application AffinitiesSelect Customer Highlights – Application Affinities

EMC DMX to XIVVMware | Windows | Unix

$2.6M CapEx Savings

Outperforms EMC w/Lower Human, Capital Cost

NetApp to XIVMS Exchange | EPIC

Set Up/Use Same DayNo More SW LicensingPredictable DR CostsOpEx Control/Savings

EMC DMX to XIVSAP | Oracle

2X Capacity

60% CapEx Reduction5-6X Performance

Sustained Through Failures

6 Clariion CX to 1 XIVOracle

Provisioning in Minutes vs.

Days1 Yr. Migration Took 60 Days

Dramatic Power/Cooling Reduction

HP EVA to XIVOracle | SAS

2X Performance

40% TCO Reduction30% Throughput IncreaseSaving Money, Exceeding

SLAs

EMC DMX to XIVVMware

12,000 VMs on 10 XIV

FramesDramatically Faster

ProvisioningNew Corporate Standard

LargeManufacturer


The Fruits of Their Labor - Welch’s saves money by upgrading to new IBM Power servers and the IBM XIV Storage System“When we compared costs, ROI and features, XIV always came out on top,” Sharma says. “In addition, XIV combined with the performance of the Power Systems servers, improved overall response times. For example, we produce a good morning report.’ In the past, that was somewhat of a misnomer, because we didn’t deliver until around noon. As soon as we added XIV to the mix, we were getting it out by 7a.m.” – - Mukesh Sharma, Welch’s manager of Database and ERP infrastructure.

Refusing to Lose (Even after Losing) – The New IBM Storage Sales TeamWe proved to NPR our solution was superior after losing to a broadcast storage solution. The winning solution failed to meet promised requirements. XIV didn’t. Right from the start they loved the fact that the system was installed in 2 hours and that provisioning and configuration of XIV took.... 5 minutes. Then, we failed component after component and looked on as audio feeds and recording applications didn’t… even… flinch.

Fast, Global & Green – Their Storage Choice is XIVCustomer saw the ease of use and reduced administrative needs the XIV requires. ROI was calculated for overall solution, including Blades servers result , was less than 24 months ROI, taking into account reduced power, cooling and administrative time. Customer was running out of power and was faced with substantial cooling costs in his datacenter. This solution greatly has reduced his overall footprint in the datacenter.

Message Heard ‘Round the World… Recent Wins

Our Customer Like it – Simple Sells, XIV largest customer with 25 “ XIV meets our needs and we have never had any complaints about performance from customers.” - Frans Bank, ICT Architect Getronics Datacenters

Case study available.


Smarter Storage = Real World BenefitsSmarter Storage = Real World Benefits

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Significant TCO Reduction

Shortest Time to Value

Extreme Operating Efficiency

Elastic Value Chain – All-Inclusive SW Model

Simple, Painless & Transparent Migration/Consolidation

Painless Incremental Growth

Best-in-Class Management GUI


CONCLUSIONCONCLUSION

Innovative, Enterprise Class Storage Solution

Key Component in New IBM Storage Strategy

Invented by Moshe Yanai, visionary behind modern enterprise storage

Field Proven Since 2003 – Aggressive, Cross-Industry Customer and Market Adoption

Game-Changing Architecture – Measurable, Real World Benefits – Unrivaled TCO/ROI Benefits

“IBM XIV has reduced our total cost of operations while improving our service levels to our worldwide SAP user community. The XIV architecture has allowed Gerber Scientific to improve performance for operational tasks: one function that used to take eight hours is now completed in just 15 minutes, giving our IT staff time to focus on other projects.”

Raf Cohen,CIO of Gerber Scientific


CALL TO ACTIONCALL TO ACTION

Practice delivery of this presentation with colleague – peer review

Pick 3 partners, schedule a presentation

Schedule a GUI demo

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storage (r)evolution: ibm xiv overview smarter storage for a smarter planet

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