store heatmap analysis - tech data€¦ · analytics across the chain. he discovered that an...
TRANSCRIPT
Store Heatmap Analysis
Gain insight for optimising in-store operations
Revenue is a key performance metric, but in-depth analysis of poor sales performance is rare. Advantech’s UShop SRP-710, Store Heatmap Analysis solution provides retailers with the data they’ve been crying out for. Now, they have the insight to know how to improve their product counters and window displays, identify hotspots and adjust prices to attract customers in. Then integrate with POS systems for further insight into customer purchasing behaviour.
UShop SRP-710
Cameras at the store entrance measure traffic and footfall.
Identify the ‘hotspots’ in-store to optimise the layout and create flow.
All data is uploaded to the cloud, combined with data from the POS for greater business insight.
Store managers log into the platform to retrieve comprehensive sales analysis and reports.
UShop SRP-710 highlight features
Real-world scene analysisWhen opting for 3D cameras, they’re smart enough to detect the difference between adults,children and inanimate objects, like shopping trolleys.
360-degree fisheye cameraEvaluates display layouts, shopper’s dwell time and shopper path for retailers to optimise the in-store experience.
Multi-store cross analysisPOS system integration links customer behaviour to revenue received.
Storage through Azure cloudAll data is uploaded to Azure, which eliminates backup and recovery, and security concerns.
To find out more contact [email protected]
System Diagram
Key Advantages
Smart technology: able to identify specific people entering the store, UShop SRP-701 provides greate clarity for reporting, which better informs decision making.
Optimise layout: with data about how customers move round the store, retailers can place displays and promotions in hotspot areas, and move items to optimise traffic flow.
Tangible results: through real-time data, retailers can identify whether customers’ interests convert to actualpurchasing behaviour or not.
Greater access: stored in the cloud, store managers login remotely to retrieve their sales conversion rates.While regional managers can view multi data comparison reports for different branch stores or regions.
Source: https://advdownload.advantech.com/productfile/PIS/USHOP%20SRP-710/Product%20-%20Datasheet/Brochure_UShop%20SRP-710_EN_Double%20page20180508094853.pdf
To find out more contact [email protected]
Successful case
Mr. Lai is the owner of a consumer electronics retail chain comprising 20 stores across Taiwan. Despite reviewing each store’s performance daily based on daily sales volume, he didn’t have a clear idea of the traffic flow of people passing or entering the store. Wanting a more intelligent way to understand his customers and store performance, he implemented Advantech’s UShop+ Store Traffic and Store Heatmap Analytics across the chain.
He discovered that an average of 1,000 customers visited one store every day, but only 200 transactions were recorded. And the products being promoted in a certain area attracted little interest. As a result, Mr. Lai set performance targets for his store managers to increase the transaction conversion rate, and changed his promotional areas to focus on high-margin items instead. After just 3 months, the sales growth rate had increased by 10-20%.
Solution Type Hardware P/N Public Cloud P/N Private Cloud P/N
Store Heatmap Data Direct to Cloud
UCAM HeatmapUCAM-2F0A-A01
968SPUSTL0(Annual License Fee)
968SPUSTS1Max. 25 Channels
968SPUSTS1Max. 50 Channels
968SPUSTS2Max. 300 Channels
Heatmap 3CH
Fisheye IP Camera9680017042
USHOP EIS LiteUBX-310UST-
G1E-C
968SPUSTL1(Anunal License Fee)
Heatmap 8CHUSHOP EIS
Standard AIMC-342UST-G1%-C
968SPUSTL2(Annual License Fee)
Heatmap 16CHUSHOP EIS ProACP-2320UST-
G1E-C
968SPUSTL3(Annual License Fee)
Camera UShop EIS UShop Store BI Software
To find out more contact [email protected]