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Summer Synergy Fundraising Sale Marketing is no longer about the stuff that you make, but about the stories you tell… Seth Godin

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Page 1: stories you tell… Seth Godin - summersynergy.ca · Fundraising Auction Objective Every community, club and organization is responsible to execute fundraising efforts to offset production

Summer Synergy Fundraising Sale

Marketing is no longer about the stuff that you make, but about the

stories you tell… Seth Godin

Page 2: stories you tell… Seth Godin - summersynergy.ca · Fundraising Auction Objective Every community, club and organization is responsible to execute fundraising efforts to offset production

Fundraising Auction Objective Every community, club and organization is

responsible to execute fundraising efforts to offset production and operational costs as well as elevate programming opportunities

This includes schools, minor sports, community halls, non-profit groups, 4-H and many more that creatively fundraise for benevolent benefit.

Many rural communities have rallied together for benefit fundraisers with proceeds going to a family that have experienced adversity or even tragedy

It is important for our young rural leaders to learn the responsibility to ‘give back’ regardless whether with monetary contribution or volunteerism

Page 3: stories you tell… Seth Godin - summersynergy.ca · Fundraising Auction Objective Every community, club and organization is responsible to execute fundraising efforts to offset production

Topics & Guidelines for Auction Items

1. Identify an Auction Item

Juniors (ages 9 – 11): Create and/or source an authentic item that showcases your greatest passion. Examples include: celebrating food, sport, industry, art, culture, etc.

Intermediates (ages 12 – 14): Create and/or source an item that reflects the diversity and uniqueness of livestock byproducts. Examples include: beauty products, health & wellness, sports equipment, clothing, etc.

Seniors (ages 15 – 20): Create and/or source an item that is useful to managing and/or promoting your respective livestock species. Examples include: a gestational calendar, livestock handling tools, show equipment, digital apps, etc.

If you would like assistance with your auction item selection or appropriateness, contact [email protected] or text 403.586.0378

2. Create a Promotional Poster

Complete with quality photo, brief item description and contact information submitted in only one format: .jpeg format only!!!

This high quality poster will be your sale lot photo in catalog and all promotions so make it clear, high resolution and compelling!

3. Provide a Marketing Strategy

One page strategy that identifies:

Detailed description of what your item is; The significant marketing value to this item

What steps are you taking to promote, advertise, engage and make your target audience interested in purchasing your item? Ex: Social Media, Posters, E-Blasts, Contests, etc.

4. Execute the Strategy to maximize value for item!

Page 4: stories you tell… Seth Godin - summersynergy.ca · Fundraising Auction Objective Every community, club and organization is responsible to execute fundraising efforts to offset production

Auction Details

Your Responsibility…

Deadline for submission of:

PROMOTIONAL POSTER OF ITEM

JPEG ONLY

MARKETING STRATEGY

is June 15th and emailed to

[email protected]

with your name and age category (Jr/Int/Sr) in the subject line

Please DO NOT repeatedly contact ORE; if there is a problem with your submission, we will contact you!

You promote your item in an accurate, effective and honest manner

You ensure delivery and receipt of the item to the buyer (if applicable) or delivery of required information to Summer Synergy if your item relates to the event itself

Summer Synergy’s Responsibility…

Online Auction will be administrated and hosted by DV Auction

June 20th: Online Sale Catalog Available

June 28th – 30th, 2019

Summer Synergy Fundraising Sale

Horse Race Finish at 7pm on the 30th

Olds Regional Exhibition (ORE) & DV Auctions will create a “Sale” with all posters representing each submission

A DV Auction link to the Summer Synergy Fundraising Sale will be available on Synergy’s Facebook and website

ORE will invoice the highest bidder for each item; payment complete with 7 days

ORE will display signage at Summer Synergy recognizing all buyers

All revenue from fundraising auction will be allocated to the Summer Synergy Setting Sails youth opportunities!

Page 5: stories you tell… Seth Godin - summersynergy.ca · Fundraising Auction Objective Every community, club and organization is responsible to execute fundraising efforts to offset production

Evaluation Criteria

Creativity ~ 10 points Is the item unique, thoughtful, relevant, homemade?

Strategy ~ 40 points Was your strategy complete, organized, well written, logical?

5 bonus points allocated if item/materials/service/experience was sponsored and/or partly sponsored?

Execution ~ 30 points Did you do what you said you would do in the strategy?

Sale Value ~ 20 points Was there “perceived value” (ie: a greater than retail value) in your

item and did it contribute to a quality fundraising objective?

Possible “Perfect Score” of 105 Points!!!

Page 6: stories you tell… Seth Godin - summersynergy.ca · Fundraising Auction Objective Every community, club and organization is responsible to execute fundraising efforts to offset production

Where does the Marketing Auction Money go? Setting Sails Trips…

And more opportunities coming all the time!!!

Page 7: stories you tell… Seth Godin - summersynergy.ca · Fundraising Auction Objective Every community, club and organization is responsible to execute fundraising efforts to offset production

Remember… if you have any questions, please contact Tracy via text 403.586.0378!

Olds Regional Exhibition

Box 3751

5116 – 54th Street

Olds, AB T4H 1P5

Ph: 403.556.3770

Fax: 403.556.3333

[email protected]

www.oldsregionalexhibition.com

2019 Marketing

Champions!!!