askHRgreen.org Stormwater Education Subcommittee Friday, December 20, 2019 HRPDC - Chesapeake In Attendance: In Attendance: Tara Copeland, VB Garrett Feagans, PQ Jamie Durden, SU Michelle Williams, NO Cris Ausink, HA Trevor Long, JCC

Taylor Jones, VB Audrey Doan, PO Helen Kuhns, LRNow Katie Cullipher, HRPDC Rebekah Eastep, HRPDC Jill Sunderland, HRPDC

The summary for the meeting is as follows: 1. Meeting Summary

The Committee reviewed the meeting summary and noted that the attendance record had not been updated. HRPDC staff will correct summary. Action: Summary approved.

2. askHRgreen.org Events The current listing of events is as follows.

1/13 - 1/16 Mid Atlantic Horticulture Short Course & Home Gardener Day* Norfolk

1/25 Jam'n Jamz Norfolk

2/8 - 2/9 Hampton Roads Home Show* Hampton

3/7 - 3/8 Mid Atlantic Home & Outdoor Living Show* Virginia Beach

3/27 - 3/28 Great American Cleanup* Hampton Roads

4/4 - 4/5 Daffodil Festival Gloucester

4/11 Hold for Sam McNeil Yorktown

4/22 Poquoson Earth Day Poquoson

4/27 Virginia Living Museum Earth Day Festival Newport News *Volunteers needed to support attending this event. Hampton Roads Home Show participation might be cancelled due to strong sales by event coordinator. Comp space may not be available. The spare tire of the askHRgreen.org trailer came loose causing damage to the front of the trailer. Superior Trailer has pounded out damage and installed a reinforcing beam to provide extra support for a cost of about $73 per Committee. Great American Cleanup – the askHRgreen.org Recycling & Beautification Committee is hosting a two-day cleanup initiative for the Great American Cleanup. Committee members were encouraged to hold local departmental community cleanups in support of this event or during April for Earth Day.

Action: HRPDC staff will send out a request for volunteers for upcoming events.

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3. FY20 Media & Promotions The Committee discussed the following planned media:

Fall Leaves & Lawn Care – new creative (chalkboard styling) ran from Oct 7-13. The Committee reviewed the campaign summary.

Spring campaign Pet Waste paid media campaign –existing creative

The Committee continued to discuss a strategy and messaging for utilizing vinyl sidewalk decals for an outreach campaign. HRPDC staff provided feedback to RCS about expense of designing stickers.

RCS responded by providing two designs for the Committee to review.

o Hampton would need artwork approved by city council. HRPDC

staff can reach out to CAOs if needed.

o Norfolk expressed concern that there was no direct mention of

stormwater. Committee direction to RCS was for a sentimental

art installation, not necessarily a good to know/good to do

message.

o The Committee discussed adding "only rain down the drain" or

storm drain medallion imagery to the designs.

o Localities could pick either design for production.

askHRgreen social media branding campaign – ongoing

Action: HRPDC staff will request updated artwork from Red Chalk for Committee review and feedback.

4. Regional Priorities for Stormwater Public Outreach

The Committee continued to discuss a car wash outreach campaign. HRPDC staff will reach out to corporate managers regarding the

campaign (examples: Auto Bell, Carl's Carwash, Green Clean). Localities were encouraged to identify other local car washes. Virginia Beach has had one local car wash sign up as a BSB and will

participate in outreach campaign. The Committee reviewed artwork for the auto wipe. HRPDC staff will

revise as discussed and resend the artwork for Committee review.

Fundraiser carwash and geese management rack cards were made available for pickup. Storm Drain Stenciling – At the stormwater managers meetings Chesapeake inquired about stenciling storm drains as a better solution for industrial settings. Phase I permits require marking on all municipal yards. The Committee discussed alternatives including engraving grates. There was no consensus on needing a regional purchase of stencils so HRPDC staff will follow-up with Chesapeake directly. Action: HRPDC staff will reach out to corporate carwashes and resend updated creative for Committee review.

5. Bay Star Homes & Business Program

The Committee discussed any new developments with BSH or BSB.

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Norfolk is giving away 150 native trees to Bay Star Homes. Trees purchased through a Fish & Wildlife grant.

Action: None.

6. Grants

The Committee continued discussing the FY20 Chesapeake Bay Restoration Fund grant received ($3,000) for pet waste stations and rain barrel workshops.

Hampton and Suffolk are planning workshops for April 2020

No additional grant funds have been awarded at this time.

Action: None. 7. Printing & Promotional Items

The Committee has the following items currently available for pickup: reusable bags, black eyed Susan seed packets, dog waste bag holders, fundraiser carwash rack cards, and pet waste stations.

Many Green Learning Guides available for additional outreach in the spring.

Fundraiser car wash and geese management rack cards were available for pickup.

The Committee reviewed the current inventory and requested to purchase 5,000 soil testing brochures. The Committee would like to review the content of the Clean Healthy Bay and TMDL brochure before reprinting. HRPDC staff can provide a new map with water quality data for the TMDL brochure. Action: HRPDC staff will order 5,000 soil testing brochures.

8. Roundtable

Norfolk - Jammin' Jams tree giveaway and event James City County - out of pet waste stations if others have extras. Looking

for ideas to increase participation with citizen water quality monitoring program.

Hampton - outreach to local hotels for scoop the poop, distributed dog waste bag holders to 11 pet-friendly hotels, all were very receptive to resources

Lynnhaven River Now - January 19 - February 16 Film Festival, energy workshop for businesses and faith communities, new Pearl Business Coordinator working with local businesses, Year of the Tree focus for 2020.

Action: None.

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9. Staff Reports

Budget - The current FY20 budget was reviewed. Trailer repair added for

$73.

Digital Marketing Report - Numbers were up in November. The new

recycling tool was a big source of traffic in November. The tool allows

residents to quickly and easily find what is accepted at curbside, drop off

and additional disposal options by locality.

Cathy Lewis interview for Christmas tree recycling. Tree planting topics

was planned to be included but there wasn’t time to include both topics.

7Venues - Tides & Admirals promotional opportunities for scoop the

poop. Consider sponsoring mid-inning games where fans come to the

field to compete in silly challenges.

Hydro Flask giveaway underway on Facebook to increase engagement

and follows.

Action: None.

HRPDC offices are closed on January 17, 2020. The next committee meeting was rescheduled for the Friday, January 24 at 9:30 a.m. Tentatively scheduled for Newport News.

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