stormwater public education and outreach...
TRANSCRIPT
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Stormwater Public Education and Outreach
Program
Stormwater Public Education and Outreach
Program
February 28, 2008
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Stormwater ProgramStormwater Program• “Project Pollution Prevention” is a cooperative
public education and outreach campaign – County of Orange – Orange County Flood Control District – All 34 Orange County Cities
• Goal : To Raise Awareness and Change Behaviors
• “Project Pollution Prevention” is a cooperative public education and outreach campaign – County of Orange – Orange County Flood Control District – All 34 Orange County Cities
• Goal : To Raise Awareness and Change Behaviors
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Brochures Brochures
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PostersPosters
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Other MaterialsOther Materials
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AdvertisementsAdvertisements
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Bus Back/Bus ShelterBus Back/Bus Shelter
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Public Service AnnouncementsPublic Service
Announcements• Edwards, Regal &
AMC Theaters• Cable Stations
– Time Warner– Cox Communications
• Radio– Jack FM– KNX– La Rockola (Sonido)
• Edwards, Regal & AMC Theaters
• Cable Stations– Time Warner– Cox Communications
• Radio– Jack FM– KNX– La Rockola (Sonido)
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On-LineOn-Line
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Non MediaNon Media• Quad
– Newsletter Article– Fact Sheet– Billing Insert– Press Release
• Community Outreach– Brochures– Events– Guest Speakers– Point of Purchase
• Quad– Newsletter Article– Fact Sheet– Billing Insert– Press Release
• Community Outreach– Brochures– Events– Guest Speakers– Point of Purchase
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Stormwater 101Stormwater 101• Seven Minute Video• PowerPoint
Presentation• Fact Sheet• Pre/Post Test
• Seven Minute Video• PowerPoint
Presentation• Fact Sheet• Pre/Post Test
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School PartnersSchool Partners• CREEC • Discovery Science
Center• Municipal Water
District of Orange County
• Orange County Department of Education
• Ocean Institute
• CREEC • Discovery Science
Center• Municipal Water
District of Orange County
• Orange County Department of Education
• Ocean Institute
• Teacher Workshops• Field Trips• Assemblies• Stage Shows• Web education
• Teacher Workshops• Field Trips• Assemblies• Stage Shows• Web education
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Business MaterialsBusiness Materials• Poster• Stickers• CD-Rom• Fact Sheet• PowerPoint
• Poster• Stickers• CD-Rom• Fact Sheet• PowerPoint
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EvaluationEvaluation
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ImpressionsImpressions
010,000,00020,000,00030,000,00040,000,00050,000,00060,000,00070,000,00080,000,00090,000,000
2003-2004
2004-2005
2005-2006
2006-2007
Impressions
010,000,00020,000,00030,000,00040,000,00050,000,00060,000,00070,000,00080,000,00090,000,000
2003-2004
2004-2005
2005-2006
2006-2007
Impressions
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SurveysSurveys
49%
10%5% 1% 1% 0%3%
31%
7% 5% 7%
22%
9%
23%14%
12%
0%
10%
20%
30%
40%
50%
60%
70%
80%90%
100%
Sevenactivities
Sixactivities
Fiveactivities
Fouractivities
Threeactivities
Twoactivities
Oneactivity
None
2005 2003
Roughly half of Orange County report taking part in all seven of the activities tested – marking a significant increase over
two years ago.
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AwarenessAwarenessHits Per Reporting Year
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
2002-03 2003-04 2004-05 2005-06 2006-07
Hits
Web Site Hits
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Behavior ChangesBehavior Changes
0200400600800
1000120014001600
2004-2005 2005-2006
Restaurant Stormwater Violations
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ParticipationParticipation
4,282,384
5,799,980
6,378,512
7,580,282
8,241,298
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
9,000,000
Hou
seho
ld H
azar
dous
Was
te C
olle
cted
(lbs
)
2002-03 2003-04 2004-05 2005-06 2006-07
Household Hazardous Waste Collection (lbs)
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0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000
2005 2006 2007
VolunteersTrash
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000
2005 2006 2007
VolunteersTrash
ParticipationParticipation
Coastal and Inner Coastal Cleanup Day
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AwardsAwards• CASQA – Information, Outreach & Media Campaign• PRSA (Protos) – Advertisements• PRSA (Protos) – Collateral Material• PRSA (Protos) – Special Events• PRSA (Award of Excellence) – Community Relations• PRSA (Award of Excellence) – Pitched Story• Marcom (Gold) – Advertisement (Butts)• Marcom (Silver) – Bus Back • American Design Awards (1st) – Advertisement (Tuna)• American Design Awards (1st) – Poster• The Communicator (Award of Distinction) – Advertisement• The Communicator (Honorable Mention) – Bus Back
• CASQA – Information, Outreach & Media Campaign• PRSA (Protos) – Advertisements• PRSA (Protos) – Collateral Material• PRSA (Protos) – Special Events• PRSA (Award of Excellence) – Community Relations• PRSA (Award of Excellence) – Pitched Story• Marcom (Gold) – Advertisement (Butts)• Marcom (Silver) – Bus Back • American Design Awards (1st) – Advertisement (Tuna)• American Design Awards (1st) – Poster• The Communicator (Award of Distinction) – Advertisement• The Communicator (Honorable Mention) – Bus Back
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SummarySummaryIncreased ImpressionsIncreased ParticipationIncreased AwarenessIncreased Behavioral ChangesGarnered more than a Dozen Local, State and National Awards
Increased ImpressionsIncreased ParticipationIncreased AwarenessIncreased Behavioral ChangesGarnered more than a Dozen Local, State and National Awards
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Thank YouThank You
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