Story-based Strategy Model: Grassroots Organizing Meets Narrative Power

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  • Presentation of Model:Story-Based StrategyGrassroots Organizing Meets Narrative Power

    Progressive Communicators Network GatheringChicago, ILMay 29, 2009

  • NARRATIVE ANALYSIS OF

    POWER

    STORY-BASED

    STRATEGYSTRATEGY

  • EXTERNALPhysical/Economic

    INTERNALNarrative/Ideological

    Power Over

  • Narrative Power Analysis

    Changing the Stories: not what people dont know, but what they do know =FILTERS

    Examining Dominant Stories/Origin Myths in US Culture

    Power shapes Point of View of the story

    Stories can Normalize Power/Universalize Experience

  • \

    MemeA unit of self replicating cultural information

    Contagious ideas, stories, images, and rituals that spread fromimagination to imagination, generation to generation, shaping andshifting human cultures

    a capsule for a story to spread

  • Elements of a Story-Based Strategy

    Frame the Conflict Draws our attention to particular details of the

    story and avoids others outside the frame

    Amplifies the Voices of Impacted Characters Stories speak to us through relevant spokespeople

    Show Dont Tell -- Use Images to Engage Values A good story emphasizes imagery and values over data

    Foreshadowing --Shows the Future/Offer Vision People will only go someplace that they have first been to in their minds

    Targets and shifts underlying assumptions

  • story Amplify

    Deepen Analysis/Connect

    Mobilize

    Organize

  • The Points of Intervention

    How do we reframe and challenge dominant stories?

  • The Points of Intervention

    How do we reframe and challenge dominant stories?

    Points of intervention are places in the system where we can intervene to change the story. They are vulnerabilities or fissures that we can exploit where the dominant stories are already weak.

  • The Points of Intervention

    How do we reframe and challenge dominant stories?

    Points of intervention are places in the system where we can intervene to change the story. They are vulnerabilities or fissures that we can exploit where the dominant stories are already weak.

    Actions at a point of intervention can interrupt the control narrative of power and change the story.

  • production

    consumption

    decision

    destruction Points of Intervention

  • production

    consumption

    decision

    destruction Points of intervention

    Point of AssumptionPoint of Assumption

  • Story-Based Strategy

    The shadow audience

    Creating the fishbowl

  • Reframing Jobs vs. Environment

  • Winning the Battle of the Story

  • Design: Campaign Narrative

    ELMERHERE

  • Meme Campaign

  • Action Logic:World Bank oneBay

  • Action Logic: Capitol Climate Action

  • Encapsulating Story as Meme

  • Action @ point of assumption:

    Bush mandate meme

  • Making the Invisible Visible

    Action at the Point of Assumption

    War

    vs.

    Occupation

  • In order to achieve deepinstitutional change, we must shiftmeaning in the dominant culture

    Story-based Strategy

  • In order to achieve deepinstitutional change, we must shiftmeaning in the dominant culture

    Culture is made of stories & memes

    Story-based Strategy

  • In order to achieve deepinstitutional change, we must shiftmeaning in the dominant culture

    Culture is made of stories & memes

    Stories are founded on assumptions

    Story-based Strategy

  • In order to achieve deepinstitutional change, we must shiftmeaning in the dominant culture

    Culture is made of stories & memes

    Stories are founded on assumptions

    Intervention in stories can shiftassumptions -- and contest dominantculture -- to help achieve fundamentalchange.

    Story-based Strategy

  • A call to innovation

    o Facing the Slow MotionApocalypse

    o Harnessing psychic breaks

    o Post-issue activism

    o Towards Ecological Justice

  • www.smartMeme.org