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  • Story mapping: Build better products with a happier team

    Monica Obogeanu

    #agiletalks

  • Monica Obogeanu

  • Monica Obogeanu How I got here

  • Computer Science Faculty

    Monica Obogeanu

    Computers Degree

    CISCO Networking Academy

    How I got here

  • Computer Science Faculty

    Monica Obogeanu

    University Communications Department

    Computers Degree

    Technical Support

    CISCO Networking Academy

    Computer Network

    Implementation

    Website Updates

    How I got here

  • Computer Science Faculty

    Monica Obogeanu

    University Communications Department

    Poken

    Computers Degree

    Technical Support

    QA Analyst

    CISCO Networking Academy

    Computer Network

    Implementation

    Website Updates

    Software Testing

    Prototyping

    How I got here

  • Computer Science Faculty

    Monica Obogeanu

    University Communications Department

    Poken How to Web

    Computers Degree

    Technical Support

    QA Analyst

    CISCO Networking Academy

    Computer Network

    Implementation

    Website Updates

    Software Testing

    Prototyping

    Community

    Startup Programs

    Operations

    How I got here

  • Computer Science Faculty

    Monica Obogeanu

    University Communications Department

    Poken How to Web MozaicLabs

    Computers Degree

    Technical Support

    QA Analyst

    CISCO Networking Academy

    Computer Network

    Implementation

    Website Updates

    Software Testing

    Prototyping

    Community

    Startup Programs

    Operations

    Product

    User Experience

    Design

    User Support

    How I got here

  • Why storymaps

    ✓ Clarification technique

    ✓ Communication support

    ✓ Maximize the work not done

    ✓ Improve time estimations

  • Building the storymap

    ✓ Define the user (persona)

    ✓ Define the goal

    ✓ Define the main steps towards achieving the goal

    ✓ Detail each step

    ✓ Review & update

    ! Build at any level of detail you need

  • As a professional interested in agile practices

    I want to attend an event

    So that I learn about building products

  • Agile professional

    Attend event

  • Agile professional Find out

    event info Attend event

  • Agile professional Find out

    event info Secure a

    place Attend event

  • Agile professional Find out

    event info Secure a

    place Attend event

    Review personal profile

  • Agile professional Find out

    event info Save ticket

    Attend event

    Review personal profile

    Secure a place

  • Agile professional Find out

    event info Invite

    friends Attend event

    Review personal profile

    Secure a place

    Save ticket

  • Agile professional Find out

    event info Invite

    friends Attend event

    View event name

    View other

    participants

    View event

    description

    View event date &

    location

    Review personal profile

    Secure a place

    Save ticket

  • Agile professional Find out

    event info Invite

    friends Attend event

    View event name

    View other

    participants

    View event

    description

    View event date &

    location

    RSVP Yes

    RSVP No

    Change RSVP

    Review personal profile

    Secure a place

    Save ticket

  • Agile professional Find out

    event info Invite

    friends Attend event

    View event name

    View other

    participants

    View event

    description

    View event date &

    location

    RSVP Yes

    RSVP No

    Change RSVP

    Review personal profile

    Review basic info

    Add event specific

    description

    Secure a place

    Save ticket

  • Agile professional Find out

    event info Invite

    friends Attend event

    View event name

    View other

    participants

    View event

    description

    View event date &

    location

    RSVP Yes

    RSVP No

    Change RSVP

    Review personal profile

    Review basic info

    Download PDF

    Get ticket on email

    Print

    Add event specific

    description

    Secure a place

    Save ticket

  • Agile professional Find out

    event info Invite

    friends Attend event

    View event name

    View other

    participants

    View event

    description

    View event date &

    location

    RSVP Yes

    RSVP No

    Change RSVP

    Review personal profile

    Review basic info

    Download PDF

    Get ticket on email

    Print

    Send email

    Share on Facebook

    Share on Twitter

    Share on LinkedIn

    Add event specific

    description

    Secure a place

    Save ticket

  • Find out about the

    event

    Agile professional Find out

    event info Invite

    friends Attend event

    View event name

    View other

    participants

    View event

    description

    View event date &

    location

    RSVP Yes

    RSVP No

    Change RSVP

    Review personal profile

    Review basic info

    Download PDF

    Get ticket on email

    Print

    Send email

    Share on Facebook

    Share on Twitter

    Share on LinkedIn

    Add event specific

    description

    Secure a place

    Save ticket

  • Find out about the

    event

    Agile professional Find out

    event info Invite

    friends

    Receive newsletter

    Attend event

    View link on

    Facebook

    View link on Twitter

    Receive link from a friend

    View event name

    View other

    participants

    View event

    description

    View event date &

    location

    RSVP Yes

    RSVP No

    Change RSVP

    Review personal profile

    Review basic info

    Download PDF

    Get ticket on email

    Print

    Send email

    Share on Facebook

    Share on Twitter

    Share on LinkedIn

    Add event specific

    description

    Secure a place

    Save ticket

  • Agile professional Find out

    event info Invite

    friends Attend event

    Give feedback

    View event name

    View other

    participants

    View event

    description

    View event date &

    location

    RSVP Yes

    RSVP No

    Change RSVP

    Review personal profile

    Review basic info

    Download PDF

    Get ticket on email

    Print

    Send email

    Share on Facebook

    Share on Twitter

    Share on LinkedIn

    Add event specific

    description

    Secure a place

    Save ticket

    Rate event

    Public comment

    Private message

    to organizer

    Find out about the

    event

    Receive newsletter

    View link on

    Facebook

    View link on Twitter

    Receive link from a friend

  • Using the storymap - self-help

    ✓ Find holes in your understanding of the problem / customers

    ✓ Put order in your thoughts

    ✓ Analyse the current situation

    ✓ Come up with alternatives & get feedback

  • Using the storymap - planning

    ✓ Involve the right people

    ✓ Really think about what matters

    ✓ Purpose: reach a solution that’s valuable, usable & feasible

    ✓ Look for minimum viable solutions to test assumptions

    ✓ … Make estimations?

    who? what? why? context of the user; what can go wrong + how you solve it; how long does it take to build?

    understands the user and/or customer understands the business goals understands the technical difficulties & opportunities

  • Agile professional Find out

    event info Invite

    friends Attend event

    Give feedback

    View event name

    View other

    participants

    View event

    description

    View event date &

    location

    RSVP Yes

    RSVP No

    Change RSVP

    Review personal profile

    Review basic info

    Download PDF

    Get ticket on email

    Print

    Send email

    Share on Facebook

    Share on Twitter

    Share on LinkedIn

    Add event specific

    description

    Secure a place

    Save ticket

    Rate event

    Public comment

    Private message

    to organizer

    Find out about t