Storyboard: Multimedia Presentation The iPad in K-12 EducationAshley OdomEDUC-8841-1/EDUC-7101-1 Diffusion and Integration of Technology in Education

Need What problem or need

existed that gave rise to your innovation?▪ “The tablet computer market had

been extremely limited, due in part to the constraints of existing technology.▪ In terms of hardware, the tablets

were subject to short battery life, screen problems and damage, and the difficulty of cutting down the size of the machine itself.

Research What research organization

or people developed a solution to this problem or need? What were their findings? Who were the “lead thinkers” for this innovation, and how did they convince a manufacturer to produce it?▪ Apple had created previous tablet

computers (the Newton MessagePad 100 and the PenLite)

▪ Re-entered the mobile-computing market with the iPhone in 2007 when Steve Jobs realized his ideas would work on a mobile phone (Wikipedia, 2011, ¶ 5 & 7)

Development What problems did your

innovation encounter in the development process? ▪ “Many critics claimed that the iPad

would only be a bigger, less portable version of the iPhone, with less features, and to an extent this has been true” (Free iPad, 2010, ¶ 11).

Who was the intended audience for your innovation?▪ “People who have a PC and use 10% of

its features and software 90% of the time. …People who use computers to stay informed, connected and entertained” (Mike Rundle, 2010, ¶ 5).

Commercialization Describe the production,

manufacturing, packaging, marketing, and distribution of your innovation.▪ Assembled by Hon Hai

Precision Industry Co., better known by its trade name Foxconn, in Shenzhen, China (Kane and Raice, 2011, ¶ 9)

▪ Marketing began at Apple’s launch event on January 27, 2010; promoted the innovation through commercials and through Apple’s company website

First iPad Ad Hits Screens During the 2010 Oscars

The Oscars seems to be an important event for Apple… The “Hello” iPhone advert premiered during the 2007 Oscars awards.

http://www.appletell.com/technologytell/article/first-ipad-advert-hits-screens-during-the-oscars/

“Meet the iPad” – 1st Advertisement

The iPad’s First Six Months - Timeline

Using the iPad in the Classroom

Innovators and Early Adopters Innovators

Technology department within a school district

Administrators Early Adopters

Campus technologists Campuses with Apple labs

Many innovators and early adopters are already Apple customers; advertising on a large scale (Academy Awards)

Laggards PC users Schools with little technology use Kindle, other E-Reader users

Strategies to adopt: developed comfort using Apple products, hands on demonstrations, finding use of apps specific to one’s needs

Attributes needed to adopt: Compatibility, Trialability and Observability

Decentralized Approach New ideas spread horizontally through

peer networks

Re-invention occurs at a high degree

Adopters make many decisions and serve as their own change agents

Change Agents Key agents

Administrators, technology curriculum department, campus technologists, tech-savvy classroom teachers

Identifying a need for change will begin the process of finding methods to solve and meet those needs. As each of these needs are recognized, methods for how to remedy these needs and which tools should be used will produce an action that should be taken. This will often be done through the adoption of an innovation that will create the desired results.

Critical Mass “Apple’s iPad has

introduced a critical mass and opened up the Tablet PC market for a rapid development of a user base, the underlying technology, and application opportunities” (Data Art, n.d., ¶ 1).

Had sold over 4 million units by August 2010

iPad App Utilization in Core Subjects

English Language ArtsHow Rocket Learned to Read

MathematicsMathBoard

ScienceBritannica Kids

HistoryHistory: Maps of the World

iBooks

iPads Can Make a Difference

References Free iPad. (2010, May 19). A brief history of Apple’s iPad. Retrieved

on July 2, 2011 from http://www.freeipad.net/a-brief-history-of-apples-ipad/

Kane, Yukari I. & Raice, Shayndi. (2011, February 9). Apple’s new iPad in production. Retrieved on July 2, 2011 from http://online.wsj.com/article/SB10001424052748704364004576132643125168876.html

Rundle, Mike. (2010). Flyosity: The iPad is for everyone but us. Retrieved on July 2, 2011 from http://flyosity.com/ipad/the-ipad-is-for-everyone-but-us.php

iPad. (2011, July 1). In Wikipedia, The Free Encyclopedia. Retrieved 22:42, July 3, 2011, from http://en.wikipedia.org/w/index.php?title=IPad&oldid=437252237

Author Unknown. (n.d.) Mobile Solutions- iPad Application Development. Retrieved on July 31, 2011 from http://www.dataart.com/industry/mobile-solutions/iPad.htm

Bill. (2010, August 6). iPad Genius Feature Added to App Store. Retrieved on July 31, 2011 from http://www.padgadget.com/2010/08/06/ipad-genius-feature-added-to-app-store/

Apple. (2011). Apple – Education – iPad makes the perfect learning companion. Retrieved on August 7, 2011 from http://www.apple.com/education/ipad/