storycode immersion #4 - presentation 2
TRANSCRIPT
Business Model Design
for Transmedia Storytelling
Lina SrivastavaStoryCode | Film Society of Lincoln Center
5 June 2012
What Is a Business Model?
“A business model is the story of how value is created,
delivered, and captured.”
-- Saul Kaplan,The Business Model Innovation Factory
Business Model Design | Transmedia
Business Model Design | Transmedia
Business Model Design | Transmedia
Business Model Design | Transmedia
Transmedia Storytelling: Industry Value Propositions
Design
Storytelling and Narrative Platforms
Interaction and Participation
Business Model Design | Transmedia
Business Model Design | Transmedia
+ For-profit Companies+ Nonprofit Organizations+ Storyworlds+ Campaigns+ Projects
Narrative Platforms: Types of Business Models
Business Model Design | Transmedia
+ For-profit Companies
Business Model Design | Transmedia
+ For-profit Companies
Business Model Design | Transmedia
+ Non-profit Organizations
Business Model Design | Transmedia
+ Storyworlds
Business Model Design | Transmedia
+ Campaigns
Lakou MizikBusiness Model Design | Transmedia
+ Projects
Using Transmedia to Create Social Impact
Issue Awareness Engagement Action Change
AudiencesCommunities
Actionable ContentStory Universe
Business Model Design | Transmedia
Business Model Design | Transmedia
Content Production
+ Lakou Mizik music+ Lakou Mizik webisodes+ Lakou Mizik Sessions
Distribution platforms
+ Album + Concert film shot in a classic Haitian outdoor “Lakou”+ Website: music discovery and marketplace for musicians+ Short-form interactive documentary films on featured musicians+ LM “episodes” (downloadable song, short film+music video)+ Media for television and film festivals+ LM Collective music tour both in Haiti and internationally+ Dedicated YouTube channel+ SoundCloud (download, streaming, remix)
Lakou Mizik
Business Model Design | Transmedia
Social Action
+ Tangibles: Culture RegenerationEconomic DevelopmentCommunity Vibrancy | “Leave Behinds”++ Direct paths to action++ Lakou Mizik Marketplace++ Lakou Mizik Studio++ Education, Training, Networking
+ Intangibles: Awareness-Raising:++"Positive awareness" + "empathy": Shifting the narrative to a more positive picture of Haiti++ Cohesive picture of systemic change, through musicians’ stories about issues in their communities
Lakou Mizik
Business Model Design | Transmedia
+ Haitians in-country+ Haitian Diaspora + Fans of World music+ Fans of Caribbean music+ Arts/activism+ People who helped post-earthquake and who need to reengage
Audiences | Fans:
Lakou Mizik
Business Model Design | Transmedia
Lakou Mizik
Business Model Design | Transmedia
Business Model Design | Transmedia
+ Funding Models
http://www.slideshare.net/storycode/storycode-immersion-2-project-funding/
