storyselling: how to use great digital content to help make the sale
DESCRIPTION
http://strategicstorytellers.com - Learn how to sell without selling using stories. This presentation covers what business storytelling is, why you'd want to use it with your customers and prospects and how you can tell your stories and extend their reach in every relationship building touch point. Make sure to turn ON the 'Notes on Slide X" tab beside the comment so you can follow along from slide 6 to the end.TRANSCRIPT
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Feb 13 – 17, 2012
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Feb 13 – 17, 2012
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Storyselling: How to use great digital content to help make the sale
Presented by: Lisa Horvat
@lisahorvat#SMWstory #SMWTO
WARNING
This presentation won’t make any sense without the speaker notes. So, please ensure they are viewable, either:
– download this presentation and view the speaker notes in powerpointOR – click the ‘Notes on Slide 5’ tab beside the Comments tab [way] below
Enjoy!
Hmmm…
Strategic
Strategic
Storey
Strategic
Storeysellers
Sell Without Selling By:
• Using stories as powerful tools– incorporate personal & business stories into your
process• Combining them with your partnering skills– become an interesting resource
• Bringing it all to life with every touchpoint
Books & QsThe Story Factor
by Annette Simmons
Squirrels Incby Stephen Denning
Stories That Sellby Casey Hibbard
Made To Stick by Chip & Dan Heath
Six Word Stories
Six Word Stories
For sale: baby shoes, never used.—Ernest Hemingway
Please share your stories at #SMWstory