storytelling 2.0: leadership, sticky messages & the psychology of persuasion

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SARAH KATHLEEN PECK ITSTARTSWITH.COM/STORYTELLING [email protected] @SARAHKPECK

Post on 23-Sep-2014

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DESCRIPTION

What do great leaders do when telling stories? How can you better understand your customer? Consider the mythological themes and hero's archetypes underpinning many of our personal narratives. This class looks at the root of stories, what stories we tell every day, and how we each adopt our own Hero's Journey throughout different places in our lives.

TRANSCRIPT

Page 1: Storytelling 2.0: leadership, sticky messages & The psychology of persuasion

SARAH KATHLEEN PECKITSTARTSWITH.COM/[email protected]@SARAHKPECK

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