storytelling

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Storytelling Why should we use it to generate our social content?

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Post on 25-May-2015

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A short presentation about a really good article posted at the Postcron Blog. The original post was written in Spanish, so I decided to translate it into English and share it. Thanks for watching!

TRANSCRIPT

Page 1: Storytelling

StorytellingWhy should we use itto generate our social content?

Page 2: Storytelling

Whatdo these successful pieces of content have in common?

Page 3: Storytelling
Page 4: Storytelling
Page 5: Storytelling

Humans of New York

Page 6: Storytelling

They tell us real, authentic, touching

stories.

Page 7: Storytelling

Why?Real stories associatebrands / things / ideaswith emotions.

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Why?Real stories remove usfrom skepticism.

Page 9: Storytelling

How to do it?1. Reveal something personal

and relevant.

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How to do it?2. Choose an emotion

and stick to it.

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How to do it?3. Tell the story:

beginning – middle – ending

Page 12: Storytelling

Think about it.Thanks for your time.

Find the original post athttp://postcron.com/es/blog/storytelling-redes-sociales

[email protected]/Sonyvega