Real Time Storytelling

WHO AM I ?

2009

2010

2011

6Last SUmmer

macro your organization’s story

micro your project’s story

Another entry point

10

11

12

The Big Dig

How it Started

What IS THE STORY ALL ABOUT

17

WHO ARE THE CHARAcTERS

content Calendar

YoU ONLY START ONCE

Village Journalists

26

27

28

29

30

31

33

Allied Marketing at Milestones

34

Show me the money

Missed Opportunities

Don’t Follow Well Lit Paths grab ! machet" an# hac$ dow% your own