storytelling & digital : every story has a hero

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STORYTELLING every story has a hero @thierrycrx

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Page 1: Storytelling & Digital : Every story has a hero

STORYTELLINGevery story has a hero

@thierrycrx

Page 2: Storytelling & Digital : Every story has a hero
Page 3: Storytelling & Digital : Every story has a hero

the power of

OUR BRAIN

Page 4: Storytelling & Digital : Every story has a hero

the power of

OUR BRAIN

Page 5: Storytelling & Digital : Every story has a hero

WHAT BRAIN NEEDS

Give himDon’t give him

4 2+2

Page 6: Storytelling & Digital : Every story has a hero
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we all need a good

PEP TALK

Page 8: Storytelling & Digital : Every story has a hero

STORYTELLING OFF

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STORYTELLING ON

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the very first

RISK MANAGER

Page 11: Storytelling & Digital : Every story has a hero

the very first

POWERPOINT

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a story to learn

SCHOOL 1.0

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paraboles myths legends fables kids stories …

EASY TO LEARN

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Jean de La Fontaine

THE CRICKET & THE ANT

Page 15: Storytelling & Digital : Every story has a hero

Wilhelm & Jacob

GRIMM

Page 16: Storytelling & Digital : Every story has a hero

“If you can’t explain it to a 6 years old kid, you don’t get it yourself !”

― A. Einstein

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the power of simple

+ =

FROM FRUITS TO MATH

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SIMPLEdoes not mean STUPID

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IT’S A BIT LIKE …

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be a great

STORYTELLER

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what makes

A GOOD STORY ?

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A HERO

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THE FRIEND

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THE VILAIN

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THE CONTEXT

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THE QUEST

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MORALITY

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we want a

HUMAN ADVENTURE

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STORYTELLINGhow to apply it to my brand ?

Page 30: Storytelling & Digital : Every story has a hero

STORYTELLINGthe user experience

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APPLEbe part of something big

Page 32: Storytelling & Digital : Every story has a hero

THIS IS NOT A WATCHmake them dream

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IKEAjust a few candles

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play, feel, enjoy

CUSTOMER JOURNEY

Page 39: Storytelling & Digital : Every story has a hero

Michel & Augustin

STORYTELLING & PACKAGING

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CREATE YOUR COMMUNITY

give them heros

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WHAT IF ?sky is the limit

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BEST STORYTELLING

EVER

this is the

invisible

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YOUR STYLEfind

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CREATE YOUR BRANDMake your

customers like your story

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explain how

explain why

talk about your values

YOUR BRAND

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If you can replace your name with another brand, you’re in trouble !

― a very wise man !

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CREATE 2 STORIES

Hidden storyShort term

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know your

AUDIENCE

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find the right

TONE OF VOICE

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discuss

listen

understand

adapt

YOUR COMMUNITY

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the message

the target

the channel

YOUR CHANNEL

1

2

3

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but we love that !

STORYTELLING IS MANIPULATION

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“There's always room for a story that can transport people to another place.”

― J.K. Rowling

Page 54: Storytelling & Digital : Every story has a hero

THANK YOU

find me on Twitter @thierrycrx

Page 55: Storytelling & Digital : Every story has a hero

@ Go to Next Levels 2014

!

"

Thierry Croix

+32 483 57 56 30

CONTACT ME

#

$

%

&

www.go2nextlevels.com

[email protected]

www.facebook.com/g2nlevels

www.linkedin.com/company/go2nextlevels